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Journal of Marketing Communications Volume 27, 2021 - Issue 5
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Original Articles

Corporate social responsibility and patronage intentions: The mediating effect of brand credibility

Hala Mohammed Abu Zayyada Department of Marketing, School of Business, The University of Jordan, Amman, JordanView further author information
,
Zaid Mohammad Obeidata Department of Marketing, School of Business, The University of Jordan, Amman, JordanORCID Iconhttps://orcid.org/0000-0003-3710-6901View further author information
ORCID Icon,
Muhammad Turki Alshurideha Department of Marketing, School of Business, The University of Jordan, Amman, Jordan;b Management Department, College of Business Administration, University of Sharjah, Sharjah, United Arab EmiratesORCID Iconhttps://orcid.org/0000-0002-7336-381XView further author information
ORCID Icon,
Mohammd Abuhasheshc E-Marketing and Social Media Department, Princess Sumaya University for Technology (PSUT), Amman, JordanView further author information
,
Mahmoud Maqablehd Department of Management Information Systems, School of Business, The University of Jordan, Amman, JordanORCID Iconhttps://orcid.org/0000-0003-2376-7143View further author information
ORCID Icon &
Ra’ed Masa’dehd Department of Management Information Systems, School of Business, The University of Jordan, Amman, JordanCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-9070-3732View further author information
ORCID Icon
Pages 510-533 | Received 07 Apr 2019, Accepted 05 Feb 2020, Published online: 14 Feb 2020

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Alaleh Dadvari, Massoud Moslehpour & Shallyn Aprillia Shira. (2023) Insta-Influencers’ Endorsement Effect on Consumers’ Purchase Intention: Parallel Mediation Role of Brand Credibility and Brand Attitude. Journal of Asia-Pacific Business 24:4, pages 254-272.
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Sudhir Pandey, Sujo Thomas, Viral Bhatt, Ritesh Patel & Vinod Malkar. (2023) An integrated SEM-ANN-NCA approach to predict the factors influencing CSR authenticity and CRM purchase intentions: an attribution theory perspective. Journal of Marketing Theory and Practice 0:0, pages 1-14.
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Kibum Youn, Matthew Pittman & Eric Haley. (2023) Using the FCB grid to understand privacy concerns in social media advertising. International Journal of Advertising 0:0, pages 1-29.
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Jeongwon Yang, Ploypin Chuenterawong, Heejae Lee, Yu Tian & T. Makana Chock. (2023) Human versus Virtual Influencer: The Effect of Humanness and Interactivity on Persuasive CSR Messaging. Journal of Interactive Advertising 23:3, pages 275-292.
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M. Alguacil, J. García-Fernández, F. Calabuig & P. Gálvez-Ruiz. (2022) How can the management of fitness centres be improved through corporate image and brand image?. Economic Research-Ekonomska Istraživanja 35:1, pages 3378-3396.
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Timo Schreiner & Daniel Baier. (2021) Online retailing during the COVID-19 pandemic: consumer preferences for marketing actions with consumer self-benefits versus other-benefit components. Journal of Marketing Management 37:17-18, pages 1866-1902.
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Han-Min Wang, Tiffany Hui-Kuang Yu & Chih-Yi Hsiao. (2021) The Causal Effect of Corporate Social Responsibility and Corporate Reputation on Brand Equity: A Fuzzy-Set Qualitative Comparative Analysis. Journal of Promotion Management 27:5, pages 630-641.
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A.K.S. Suryavanshi, Viral Bhatt, Sujo Thomas, Ritesh Patel & Harsha Jariwala. (2023) Predicting cause-related marketing patronage intentions, corporate social responsibility motives and moderating role of spirituality. Social Responsibility Journal.
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