Journal of Marketing Communications
Volume 27, 2021 - Issue 5
Original Articles
Corporate social responsibility and patronage intentions: The mediating effect of brand credibility
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Zaid Mohammad Obeidata Department of Marketing, School of Business, The University of Jordan, Amman, Jordanhttps://orcid.org/0000-0003-3710-6901View further author information
https://orcid.org/0000-0003-3710-6901View further author information, Muhammad Turki Alshurideha Department of Marketing, School of Business, The University of Jordan, Amman, Jordan;b Management Department, College of Business Administration, University of Sharjah, Sharjah, United Arab Emirateshttps://orcid.org/0000-0002-7336-381XView further author information
https://orcid.org/0000-0002-7336-381XView further author information, , Mahmoud Maqablehd Department of Management Information Systems, School of Business, The University of Jordan, Amman, Jordanhttps://orcid.org/0000-0003-2376-7143View further author information
https://orcid.org/0000-0003-2376-7143View further author information & Ra’ed Masa’dehd Department of Management Information Systems, School of Business, The University of Jordan, Amman, JordanCorrespondence[email protected]
https://orcid.org/0000-0002-9070-3732View further author information
https://orcid.org/0000-0002-9070-3732View further author information