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Citations (22)
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Weilu Zhang & Shelly Rodgers. (2023) Linking Ethnicity Targeting with Artificial Intelligence and Data Collection: Perceptions and Behavioral Responses of Black Consumers. Journal of Current Issues & Research in Advertising 44:3, pages 373-391.
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Dong Zhang, Hilde Voorveld & Sophie C. Boerman. (2023) Privacy Concerns Matter, Knowledge Does Not: Investigating Effects of Online Behavioral Advertising among Chinese and Dutch Adults. Journal of Current Issues & Research in Advertising 44:3, pages 392-410.
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Claire M. Segijn, Eunah Kim, Asma Sifaoui & Sophie C. Boerman. (2023) When you realize that big brother is watching: How informing consumers affects synced advertising effectiveness. Journal of Marketing Communications 29:4, pages 317-338.
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Arabelle David-Ignatieff, Cristian Buzeta, Patrick De Pelsmacker & Norchene Ben Dahmane Mouelhi. (2023) This embodied conversational agent looks very human and as old as I feel! The effect of perceived agent anthropomorphism and consumer-agent age difference on brand attitude. Journal of Marketing Communications 0:0, pages 1-29.
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Fotini Theodorakioglou, Leonidas Hatzithomas & Christina Boutsouki. (2023) The impact of sequential versus simultaneous media exposure on online advertising effectiveness. Journal of Marketing Communications 29:2, pages 101-117.
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Joanna Strycharz & Claire M. Segijn. (2022) The Future of Dataveillance in Advertising Theory and Practice. Journal of Advertising 51:5, pages 574-591.
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Trang P. Tran, Tiffany M. Blanchflower & Chien-Wei (Wilson) Lin. (2022) Examining the effects of Facebook’s personalized advertisements on brand love. Journal of Marketing Theory and Practice 0:0, pages 1-20.
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Sophie C. Boerman & Claire M. Segijn. (2022) Awareness and Perceived Appropriateness of Synced Advertising in Dutch Adults. Journal of Interactive Advertising 22:2, pages 187-194.
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Claire M. Segijn, Hilde A. M. Voorveld & Khadija Ali Vakeel. (2021) The Role of Ad Sequence and Privacy Concerns in Personalized Advertising: An Eye-Tracking Study into Synced Advertising Effects. Journal of Advertising 50:3, pages 320-329.
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Articles from other publishers (13)
Martin-Pieter Jansen & Nicole C. Krämer. (2023) Balancing perceptions of targeting: An investigation of political microtargeting transparency through a calculus approach. PLOS ONE 18:12, pages e0295329.
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Hye Jin Yoon, Yoon-Joo Lee, Shuoya Sun & Jinho Joo. (2023) Does congruency matter for online green demarketing campaigns? Examining the effects of retargeting display ads embedded in different browsing contexts. Journal of Research in Interactive Marketing 17:6, pages 882-900.
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Jiayao Liu, Xinyue Hong, Zhixing Zheng & Jianan Zhong. (2023) When consumers have difficulty understanding ads: How technical language lowers purchase intention. Journal of Consumer Behaviour.
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Yiying Liu, Juanjuan Niu, Yongbin Zhou & Ruoqi Huang. (2023) Achieving corporate sustainable development through social responsibility, green activities, and stakeholders management: A multidirectional cause analysis. Sustainable Development 31:4, pages 2997-3007.
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Claire M. Segijn, Eunah Kim, Garim Lee, Chloe Gansen & Sophie C. Boerman. (2023) The intended and unintended effects of synced advertising: When persuasion knowledge could help or backfire. International Journal of Research in Marketing.
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Pratap Chandra Mandal. (2023) Changing Nature of Customer Relationships in Organizations. International Journal of Public Sociology and Sociotherapy 3:1, pages 1-16.
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Maral Abdollahi, Yuming Fang, Hanjie Liu & Claire M. Segijn. 2023. Advances in Advertising Research (Vol. XII). Advances in Advertising Research (Vol. XII)
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Dong Zhang, Sophie C. Boerman, Hanneke Hendriks, Theo Araujo & Hilde Voorveld. 2023. Advances in Advertising Research (Vol. XII). Advances in Advertising Research (Vol. XII)
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Norhidayah Azman & Ahmad Albattat. 2023. Family Businesses in Tourism and Hospitality. Family Businesses in Tourism and Hospitality
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Uzma Noor, Mahnaz Mansoor & Amjad Shamim. (2022) Customers create customers!–Assessing the role of perceived personalization, online advertising engagement and online users' modes in generating positive e-WOM. Asia-Pacific Journal of Business Administration.
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Eva A. van Reijmersdal, Sophie C. Boerman & Guda van Noort. (2022) Effects of online behaviorally targeted native advertising on persuasion: A test of two competing mechanisms. Computers in Human Behavior Reports 7, pages 100221.
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Bayu Dwinanda, Fandi Andi Syaripuddin, Hudaifi & Evelyn Hendriana. (2022) Examining the Extended Advertising Value Model: A Case of TikTok Short Video Ads. Mediterranean Journal of Social & Behavioral Research 6:2, pages 35-44.
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Sophie C. Boerman, Sanne Kruikemeier & Nadine Bol. (2021) When is personalized advertising crossing personal boundaries? How type of information, data sharing, and personalized pricing influence consumer perceptions of personalized advertising. Computers in Human Behavior Reports 4, pages 100144.
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