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Denis Schulz & Karen Gaudreault. (2023) Using Social Media to Build Perceived Mattering of Physical Educators. Journal of Physical Education, Recreation & Dance 94:5, pages 16-23.
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Ilker Cingillioglu, Uri Gal & Artem Prokhorov. (2023) Social media marketing for student recruitment: an algorithmically sequenced literature review. Journal of Marketing for Higher Education 0:0, pages 1-23.
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Anh Mai To, Michael Mindzak, Narongsak Thongpapanl & Justin Mindzak. (2022) Social media branding strategies of universities and colleges in Canada: a mixed-method approach investigating post characteristics and contents. Journal of Marketing for Higher Education 0:0, pages 1-21.
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Carolyn McNicholas & Rita Marcella. (2022) An interactive decision-making model of international postgraduate student course choice. Journal of Marketing for Higher Education 0:0, pages 1-26.
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Hande Karadağ, Petek Tosun & Büşra Ayan. (2022) User-generated and brand-generated content as indicators of university brand personality and business strategy. Journal of Marketing for Higher Education 0:0, pages 1-23.
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Maarja Beerkens. (2022) An evolution of performance data in higher education governance: a path towards a ‘big data’ era?. Quality in Higher Education 28:1, pages 29-49.
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Kashif Farhat, Sany Sanuri Mohd. Mokhtar & Salniza Bt. Md. Salleh. (2021) Role of brand experience and brand affect in creating brand engagement: a case of higher education institutions (HEIs). Journal of Marketing for Higher Education 31:1, pages 107-135.
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Brighton Nyagadza & Gideon Mazuruse. (2021) Embracing public relations (PR) as survival panacea to private colleges’ corporate image & corporate identity erosion. Cogent Social Sciences 7:1.
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Annette Bamberger, Yifat Bronshtein & Miri Yemini. (2020) Marketing universities and targeting international students: a comparative analysis of social media data trails. Teaching in Higher Education 25:4, pages 476-492.
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Tri D. Le, Linda J. Robinson & Angela R. Dobele. (2020) Understanding high school students use of choice factors and word-of-mouth information sources in university selection. Studies in Higher Education 45:4, pages 808-818.
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Gabriel Simiyu, Ronald Bonuke & Joyce Komen. (2020) Social media and students’ behavioral intentions to enroll in postgraduate studies in Kenya: a moderated mediation model of brand personality and attitude. Journal of Marketing for Higher Education 30:1, pages 66-86.
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Antoine Van Den Beemt, Marieke Thurlings & Myrthe Willems. (2020) Towards an understanding of social media use in the classroom: a literature review. Technology, Pedagogy and Education 29:1, pages 35-55.
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Brady Lund. (2019) Universities engaging social media users: an investigation of quantitative relationships between universities’ Facebook followers/interactions and university attributes. Journal of Marketing for Higher Education 29:2, pages 251-267.
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Yimei Zhu. (2019) Social media engagement and Chinese international student recruitment: understanding how UK HEIs use Weibo and WeChat. Journal of Marketing for Higher Education 29:2, pages 173-190.
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Rod Missaghian & Roger Pizarro Milian. (2019) A day at the university fair: ‘hot’ brands, ‘house of brands’ and promotional tactics in higher education. Journal of Marketing for Higher Education 29:2, pages 153-172.
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James Pringle & Samantha Fritz. (2019) The university brand and social media: using data analytics to assess brand authenticity. Journal of Marketing for Higher Education 29:1, pages 19-44.
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Jeroen Huisman & Jelle Mampaey. (2018) Use your imagination: what UK universities want you to think of them. Oxford Review of Education 44:4, pages 425-440.
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Roger Pizarro Milian & Cliff Davidson. (2018) Symbolic resources and marketing strategies in Ontario higher education: a comparative analysis. Journal of Further and Higher Education 42:2, pages 143-157.
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Roger Pizarro Milian. (2017) Forging appealing identities in complex environments: a case study of American law schools. Tertiary Education and Management 23:4, pages 361-375.
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Momoko Fujita, Paul Harrigan & Geoffrey Soutar. (2017) A netnography of a university’s social media brand community: Exploring collaborative co-creation tactics. Journal of Global Scholars of Marketing Science 27:2, pages 148-164.
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George Veletsianos, Royce Kimmons, Ashley Shaw, Laura Pasquini & Scott Woodward. (2017) Selective openness, branding, broadcasting, and promotion: Twitter use in Canada’s public universities. Educational Media International 54:1, pages 1-19.
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Felicitas M. Brech, Uwe Messer, Brian A. Vander Schee, Philipp A. Rauschnabel & Bjoern S. Ivens. (2017) Engaging fans and the community in social media: interaction with institutions of higher education on Facebook. Journal of Marketing for Higher Education 27:1, pages 112-130.
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Li Li. (2016) Are social media applications a facilitator or barrier to learning for tourism and hospitality management students?. Research in Hospitality Management 6:2, pages 195-202.
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Roger Pizarro Milian. (2016) Modern Campuses, Local Connections and Unconventional Symbols: Promotional Practises in the Canadian Community College Sector. Tertiary Education and Management 22:3, pages 218-230.
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Mianda Galan, Meredith Lawley & Michael Clements. (2015) Social media's use in postgraduate students' decision-making journey: an exploratory study. Journal of Marketing for Higher Education 25:2, pages 287-312.
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Shasha Teng, Kok Wei Khong & Alain Yee Loong Chong. (2015) Study abroad information in the new media. Journal of Marketing for Higher Education 25:2, pages 263-286.
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Antigoni Papadimitriou & Gerardo Blanco Ramírez. (2015) Exploring advertising in higher education: an empirical analysis in North America, Europe, and Japan. Tertiary Education and Management 21:2, pages 99-110.
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Gerardo Blanco Ramírez & Lyssa Palu-ay. (2015) “You don't look like your profile picture”: the ethical implications of researching online identities in higher education. Educational Research and Evaluation 21:2, pages 139-153.
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Quynh Hoa Le, Rachel Fuller, Thu-Hang Hoang & Ninh Nguyen. Branding in higher education: a bibliometric analysis and research agenda. Journal of Marketing for Higher Education 0:0, pages 1-24.
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