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New Genetics and Society
Critical Studies of Contemporary Biosciences
Volume 25, 2006 - Issue 1
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Original Articles

‘Be ready against cancer, now’: direct-to-consumer advertising for genetic testing

Pages 89-107 | Published online: 16 Aug 2006

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (12)

ZoltanP. Majdik & Carrie Anne Platt. (2012) Selling Certainty: Genetic Complexity and Moral Urgency in Myriad Genetics' BRACAnalysis Campaign. Rhetoric Society Quarterly 42:2, pages 120-143.
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Alan Petersen & Kate Seear. (2011) Technologies of hope: techniques of the online advertising of stem cell treatments. New Genetics and Society 30:4, pages 329-346.
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GiselleK. Perez, DeanG. Cruess, Stacy Cruess, Molly Brewer, Jennifer Stroop, Robin Schwartz & Robert Greenstein. (2011) Attitudes Toward Direct-to-Consumer Advertisements and Online Genetic Testing Among High-Risk Women Participating in a Hereditary Cancer Clinic. Journal of Health Communication 16:6, pages 607-628.
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Alan Petersen, Mark Davis, Suzanne Fraser & Jo Lindsay. (2010) Healthy living and citizenship: an overview. Critical Public Health 20:4, pages 391-400.
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Lynn Rew, Mandeep Kaur, Anna McMillan, Michael Mackert & Daniel Bonevac. (2010) Systematic Review of Psychosocial Benefits and Harms of Genetic Testing. Issues in Mental Health Nursing 31:10, pages 631-645.
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Minsun Shim, JosephN. Cappella & Caryn Lerman. (2010) Familial Risk Cues in Direct-to-Consumer Prescription Drug Advertisements: Impacts on Intentions to Adopt Healthy Lifestyles and Pharmaceutical Choices. Journal of Applied Communication Research 38:3, pages 230-247.
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Leonhard Hennen, Arnold Sauter & Els Van Den Cruyce. (2010) Direct to consumer genetic testing: insights from an internet scan. New Genetics and Society 29:2, pages 167-186.
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Edna F. Einsiedel & Rose Geransar. (2009) Framing genetic risk: trust and credibility markers in online direct-to-consumer advertising for genetic testing. New Genetics and Society 28:4, pages 339-362.
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Timothy Caulfield & Ubaka Ogbogu. (2008) Biomedical Research and the Commercialization Agenda: A Review of main Considerations for Neuroscience. Accountability in Research 15:4, pages 303-320.
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Ellen Matloff & Arthur Caplan. (2008) Direct to Confusion: Lessons Learned from Marketing BRCA Testing. The American Journal of Bioethics 8:6, pages 5-8.
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William Evans. (2006) BIBLIOGRAPHY. Health Communication 20:3, pages 309-312.
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Articles from other publishers (19)

Erica Ramos & Scott M. Weissman. (2018) The dawn of consumer‐directed testing. American Journal of Medical Genetics Part C: Seminars in Medical Genetics 178:1, pages 89-97.
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Louiza Kalokairinou, Pascal Borry & Heidi Carmen Howard. (2017) Regulating the advertising of genetic tests in Europe: a balancing act. Journal of Medical Genetics 54:10, pages 651-656.
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Pascale Lehoux, Federico Roncarolo, Robson Rocha Oliveira & Hudson Pacifico Silva. (2016) Medical innovation and the sustainability of health systems: A historical perspective on technological change in health. Health Services Management Research 29:4, pages 115-123.
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Jing (Taylor) Wen. (2017) An incongruent picture of direct-to-consumer advertising of genetic tests: Qualitative framing analysis on newspapers and 23andMe’s press releases. Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing 15:3-4, pages 69-80.
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S. Bradley, T.L. Chan & L. Campo-Engelstein. 2014. Reference Module in Biomedical Sciences. Reference Module in Biomedical Sciences.
P. Lehoux, M. Hivon, B. Williams-Jones, F. A. Miller & D. R. Urbach. (2011) How do medical device manufacturers’ websites frame the value of health innovation? An empirical ethics analysis of five Canadian innovations. Medicine, Health Care and Philosophy 15:1, pages 61-77.
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John Lynch, Ashley Parrott, Robert J. Hopkin & Melanie Myers. (2011) Media Coverage of Direct‐to‐Consumer Genetic Testing. Journal of Genetic Counseling 20:5, pages 486-494.
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Sara Pirzadeh-Miller, Cecelia Bellcross, Linda Robinson & Ellen T. Matloff. (2011) Direct-to-consumer genetic testing: helpful, harmful, or pure entertainment?. Community Oncology 8:6, pages 263-268.
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Emily Z. Kontos & K. Viswanath. (2011) Cancer-related direct-to-consumer advertising: a critical review. Nature Reviews Cancer 11:2, pages 142-150.
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Dirk Stemerding, Tsjalling Swierstra & Marianne Boenink. (2010) Exploring the interaction between technology and morality in the field of genetic susceptibility testing: A scenario study. Futures 42:10, pages 1133-1145.
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Sara Pirzadeh & Mary Pritzlaff. (2010) Direct-to-consumer genetic testing and advertising: past, present, and future. Community Oncology 7:7, pages 315-320.
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Ellen T Matloff & Karina L Brierley. (2010) The double-helix derailed: the story of the BRCA patent. The Lancet 376:9738, pages 314-315.
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Heather E. Hoch, Kristine L. Busse & Robert P. Dellavalle. (2009) Consumer Empowerment in Dermatology. Dermatologic Clinics 27:2, pages 177-183.
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Heidi C HowardPascal Borry. (2008) Direct-to-consumer genetic testing: more questions than benefits?. Personalized Medicine 5:4, pages 317-320.
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Rose GeransarEdna Einsiedel. (2008) Evaluating Online Direct-to-Consumer Marketing of Genetic Tests: Informed Choices or Buyers Beware?. Genetic Testing 12:1, pages 13-23.
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Bryn Williams-Jones & Vural Ozdemir. (2007) Challenges for Corporate Ethics in Marketing Genetic Tests. Journal of Business Ethics 77:1, pages 33-44.
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John M. Quillin. (2007) Book review: Building genetic medicine: Breast cancer, technology, and the comparative politics of health care. American Journal of Human Biology 19:5, pages 737-739.
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Vural OzdemirBryn Williams-JonesDan M CooperToshiyuki SomeyaBéatrice Godard. (2007) Mapping translational research in personalized therapeutics: from molecular markers to health policy. Pharmacogenomics 8:2, pages 177-185.
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Bryn Williams-Jones & Michael M. Burgess. (2006) Democratising Access to Genetic Services. Familial Cancer 5:1, pages 117-121.
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