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Journal of Management, Spirituality & Religion Volume 16, 2019 - Issue 1: The Marketing and Consumption of Spirituality and Religion
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Articles

Religiosity and consumer behavior: a summarizing review

Ridhi AgarwalaIndian Institute of Management Calcutta, Kolkata, West Bengal, IndiaCorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0003-3763-1714
ORCID Icon,
Prashant MishraIndian Institute of Management Calcutta, Kolkata, West Bengal, India
&
Ramendra SinghIndian Institute of Management Calcutta, Kolkata, West Bengal, India
Pages 32-54 | Received 10 Jan 2017, Accepted 26 Jun 2018, Published online: 09 Jul 2018

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