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Original Articles

Interactive Advertising and Presence

A Framework

&
Pages 56-65 | Published online: 01 Jul 2013

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Read on this site (35)

Jengchung Victor Chen, Quang-An Ha & Minh Tam Vu. (2023) The Influences of Virtual Reality Shopping Characteristics on Consumers’ Impulse Buying Behavior. International Journal of Human–Computer Interaction 39:17, pages 3473-3491.
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WooJin Kim, Yuhosua Ryoo, Minette Drumwright & Sukki Yoon. (2023) Hypocrisy Induction in Advertising. Journal of Advertising 52:3, pages 349-368.
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Xian Wang, Lik-Hang Lee, Carlos Bermejo Fernandez & Pan Hui. (2023) The Dark Side of Augmented Reality: Exploring Manipulative Designs in AR. International Journal of Human–Computer Interaction 0:0, pages 1-16.
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Soyoung Jung, Daeun Lee, Soyon You, Frank Biocca & Hannah Kum-Biocca. (2022) The Role of the Self-Presence for Interactive Large Digital Displays: Gesture Interactivity and Mirrored-Self Image for Advertising Content. International Journal of Human–Computer Interaction 38:16, pages 1576-1588.
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A. Nikolaou, A. Schwabe & H. Boomgaarden. (2022) Changing social attitudes with virtual reality: a systematic review and meta-analysis. Annals of the International Communication Association 46:1, pages 30-61.
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Kyuhong Park, Yongjin Park, Junyeong Lee, Jae-Hyeon Ahn & Dongyeon Kim. (2022) Alexa, Tell Me More! The Effectiveness of Advertisements through Smart Speakers. International Journal of Electronic Commerce 26:1, pages 3-24.
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Jihoon (Jay) Kim, Thitapa Shinaprayoon & Sun Joo (Grace) Ahn. (2022) Virtual Tours Encourage Intentions to Travel and Willingness to Pay via Spatial Presence, Enjoyment, and Destination Image. Journal of Current Issues & Research in Advertising 43:1, pages 90-105.
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WooJin Kim, Yuhosua Ryoo, Sukki Yoon & Kacy Kim. (2021) Ethical dissonance in environmental advertising: Moderating effects of self-benefit versus other-benefit appeals. International Journal of Advertising 40:8, pages 1320-1342.
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Nicholas Eng, Carlina DiRusso, Cassandra L. C. Troy, Jason R. Freeman, Meng Qi Liao & Yuan Sun. (2021) ‘I had no idea that greenwashing was even a thing’: identifying the cognitive mechanisms of exemplars in greenwashing literacy interventions. Environmental Education Research 27:11, pages 1599-1617.
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Nicole Wragg & Carolyn Barnes. (2021) Advancing interactivity: graphic designers’ practice-based contribution to developing the Web. Digital Creativity 32:2, pages 143-164.
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Jie(Doreen) Shen, Yanyun(Mia) Wang, Chen(Crystal) Chen, Michelle R. Nelson & Mike Z. Yao. (2020) Using virtual reality to promote the university brand: When do telepresence and system immersion matter?. Journal of Marketing Communications 26:4, pages 362-393.
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Lewen Wei, Tongxin Sun & Bingjie Liu. (2020) Exploring the Effect of Incorporating Danmaku into Advertising. Journal of Interactive Advertising 20:1, pages 31-46.
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Yang Feng, Quan Xie & Chen Lou. (2019) The Key to 360-Degree Video Advertising: An Examination of the Degree of Narrative Structure. Journal of Advertising 48:2, pages 137-152.
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Claire Youngnyo Joa, Kisun Kim & Louisa Ha. (2018) What Makes People Watch Online In-Stream Video Advertisements?. Journal of Interactive Advertising 18:1, pages 1-14.
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Ching-Hsuan Yeh, Yi-Shun Wang, Hsien-Ta Li & Shuo-Yan Lin. (2017) The effect of information presentation modes on tourists’ responses in Internet marketing: the moderating role of emotions. Journal of Travel & Tourism Marketing 34:8, pages 1018-1032.
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Carles Sora, Sergi Jordà & Lluís Codina. (2017) Chasing real-time interaction in new media: towards a new theoretical approach and definition. Digital Creativity 28:3, pages 196-205.
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Terry Daugherty, Vanja Djuric, Hairong Li & John Leckenby. (2017) Establishing a Paradigm: A Systematic Analysis of Interactive Advertising Research. Journal of Interactive Advertising 17:1, pages 65-78.
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Holly K. Ott, Michail Vafeiadis, Sushma Kumble & T. Franklin Waddell. (2016) Effect of Message Interactivity on Product Attitudes and Purchase Intentions. Journal of Promotion Management 22:1, pages 89-106.
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Hsiao-Lan Wei, Kuan-Yu Lin, Hsi-Peng Lu & I-Hsin Chuang. (2015) Understanding the intentions of users to ‘stick’ to social networking sites: a case study in Taiwan. Behaviour & Information Technology 34:2, pages 151-162.
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Gunwoo Yoon & PatrickT. Vargas. (2013) Seeing Without Looking: The Effects of Hemispheric Functioning on Memory for Brands in Computer Games. Journal of Advertising 42:2-3, pages 131-141.
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Dong-Hee Shin, Yongsuk Hwang & Hyunseung Choo. (2013) Smart TV: are they really smart in interacting with people? Understanding the interactivity of Korean Smart TV. Behaviour & Information Technology 32:2, pages 156-172.
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SunJoo Ahn & JeremyN. Bailenson. (2011) Self-Endorsing Versus Other-Endorsing in Virtual Environments. Journal of Advertising 40:2, pages 93-106.
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Jan Ahrens & James R. Coyle. (2011) A Content Analysis of Registration Processes on Websites. Journal of Interactive Advertising 11:2, pages 12-26.
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Verolien Cauberghe, Maggie Geuens & Patrick De Pelsmacker. (2011) Context effects of TV programme-induced interactivity and telepresence on advertising responses. International Journal of Advertising 30:4, pages 641-663.
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Carolynn McMahan, Roxanne Hovland & Sally McMillan. (2009) Online Marketing Communications. Journal of Interactive Advertising 10:1, pages 61-76.
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Louisa Ha. (2008) Online Advertising Research in Advertising Journals: A Review. Journal of Current Issues & Research in Advertising 30:1, pages 31-48.
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Richard P. Bagozzi, Utpal M. Dholakia & Lisa R. Klein Pearo. (2007) Antecedents and Consequences of Online Social Interactions. Media Psychology 9:1, pages 77-114.
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MichelleR. Nelson, RonaldA. Yaros & Heejo Keum. (2006) Examining the Influence of Telepresence on Spectator and Player Processing of Real and Fictitious Brands in a Computer Game. Journal of Advertising 35:4, pages 87-99.
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Chang-Hoan Cho & Hongsik John Cheon. (2005) Interactivity on Japanese versus American Corporate Websites. Journal of International Consumer Marketing 17:4, pages 41-63.
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Mark Tremayne. (2005) Lessons Learned from Experiments with Interactivity on the Web. Journal of Interactive Advertising 5:2, pages 0-0.
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Audrius Banaitis & Nerija Banaitiene. (2005) Research into advertising in construction: Analysis of Lithuanian and Swedish experience. Ukio Technologinis ir Ekonominis Vystymas 11:4, pages 248-259.
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Dan M. Grigorovici & Corina D. Constantin. (2004) Experiencing Interactive Advertising beyond Rich Media. Journal of Interactive Advertising 5:1, pages 22-36.
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