Citations (151)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (26)
Radhika Aggarwal, Sanjay Dhingra & Sanjiv Mittal. (2023) What reduces the privacy concerns of the customers towards the use of location-based advertising? An empirical investigation. Journal of Location Based Services 0:0, pages 1-23.
Read now
Read now
Christian Bartelheimer, Philipp zur Heiden, Carsten Ingo Berendes & Daniel Beverungen. (2023) Designing digital actor engagement platforms for local high streets: an action design research study. European Journal of Information Systems 0:0, pages 1-34.
Read now
Read now
Ranjan B. Kini, Kartikeya Bolar, T. M. Rofin, Sayan Mukherjee & Soumyajit Bhattacharjee. (2023) Acceptance of Location-Based Advertising by Young Consumers: A Stimulus-Organism-Response (S-O-R) Model Perspective. Information Systems Management 0:0, pages 1-19.
Read now
Read now
Sean Lee, Billy Sung & Justin Kitin. (2023) The watchful eye: investigating tourist perceptions of different wireless tracking technologies at a travel destination. Current Issues in Tourism 0:0, pages 1-17.
Read now
Read now
A-Reum Jung & Jun Heo. (2022) The effects of mobile phone use motives on the intention to use location-based advertising: the mediating role of media affinity and perceived trust and risk. International Journal of Advertising 41:5, pages 930-947.
Read now
Read now
Valter Afonso Vieira, Marcos Inácio Severo de Almeida, Colin B. Gabler, Ricardo Limongi, Milena Costa & Miriam Pires da Costa. (2022) Optimising digital marketing and social media strategy: from push to pull to performance. Journal of Marketing Management 38:7-8, pages 709-739.
Read now
Read now
Boreum Choi, Uiju Choi & Ji Hee Song. (2021) Multitasking and location-based advertising: effects of perceived intrusiveness, location proximity, and product durability on avoidance. International Journal of Advertising 40:8, pages 1385-1401.
Read now
Read now
Chris Lazaris, Panagiotis Sarantopoulos, Adam Vrechopoulos & Georgios Doukidis. (2021) Effects of Increased Omnichannel Integration on Customer Satisfaction and Loyalty Intentions. International Journal of Electronic Commerce 25:4, pages 440-468.
Read now
Read now
Danilo Tauro, Umberto Panniello & Roberta Pellegrino. (2021) Risk Management in Digital Advertising: An Analysis from the Advertisers’ Media Management Perspective. International Journal on Media Management 23:1-2, pages 29-57.
Read now
Read now
Dominik Molitor, Martin Spann, Anindya Ghose & Philipp Reichhart. (2020) Effectiveness of Location-Based Advertising and the Impact of Interface Design. Journal of Management Information Systems 37:2, pages 431-456.
Read now
Read now
Hye Young Kim, Ji Hee Song & Jong-Ho Lee. (2019) When are personalized promotions effective? The role of consumer control. International Journal of Advertising 38:4, pages 628-647.
Read now
Read now
Yang Feng & Quan Xie. (2019) Privacy Concerns, Perceived Intrusiveness, and Privacy Controls: An Analysis of Virtual Try-On Apps. Journal of Interactive Advertising 19:1, pages 43-57.
Read now
Read now
Don E. Schultz, Martin P. Block & Vijay Viswanathan. (2018) Consumer-driven media planning and buying. Journal of Marketing Communications 24:8, pages 761-778.
Read now
Read now
Ranjan B. Kini & Reima Suomi. (2018) Changing Attitudes toward Location-Based Advertising in the USA and Finland. Journal of Computer Information Systems 58:1, pages 66-78.
Read now
Read now
Paul E. Ketelaar, Stefan F. Bernritter, Jonathan van't Riet, Arief Ernst Hühn, Thabo J. van Woudenberg, Barbara C. N. Müller & Loes Janssen. (2017) Disentangling location-based advertising: the effects of location congruency and medium type on consumers' ad attention and brand choice. International Journal of Advertising 36:2, pages 356-367.
Read now
Read now
Terry Daugherty, Vanja Djuric, Hairong Li & John Leckenby. (2017) Establishing a Paradigm: A Systematic Analysis of Interactive Advertising Research. Journal of Interactive Advertising 17:1, pages 65-78.
Read now
Read now
Hyejin Kim & Jisu Huh. (2017) Perceived Relevance and Privacy Concern Regarding Online Behavioral Advertising (OBA) and Their Role in Consumer Responses. Journal of Current Issues & Research in Advertising 38:1, pages 92-105.
Read now
Read now
Zheng Fang, Yang Yang, Yanyan Xu & Wei Li. (2016) Boost Movie Ticket Sales by Location-Based Advertising: A Bayesian VAR Approach. Journal of Media Economics 29:3, pages 125-138.
Read now
Read now
Jonathan van 't Riet, Arief Hühn, Paul Ketelaar, Vassilis-Javed Khan, Ruben Konig, Esther Rozendaal & Panos Markopoulos. (2016) Investigating the Effects of Location-Based Advertising in the Supermarket: Does Goal Congruence Trump Location Congruence?. Journal of Interactive Advertising 16:1, pages 31-43.
Read now
Read now
Nina Limpf & Hilde A.M. Voorveld. (2015) Mobile Location-Based Advertising: How Information Privacy Concerns Influence Consumers' Attitude and Acceptance. Journal of Interactive Advertising 15:2, pages 111-123.
Read now
Read now
Naquita Maria-Jose Achadinha, Lindiwe Jama & Petrus Nel. (2014) The drivers of consumers’ intention to redeem a push mobile coupon. Behaviour & Information Technology 33:12, pages 1306-1316.
Read now
Read now
Yongick Jeong & Erin Coyle. (2014) What Are You Worrying About on Facebook and Twitter? An Empirical Investigation of Young Social Network Site Users’ Privacy Perceptions and Behaviors. Journal of Interactive Advertising 14:2, pages 51-59.
Read now
Read now
Adriana de Souza e Silva & Jordan Frith. (2010) Locative Mobile Social Networks: Mapping Communication and Location in Urban Spaces. Mobilities 5:4, pages 485-505.
Read now
Read now
Heng Xu, Hock-Hai Teo, BernardC. Y. Tan & Ritu Agarwal. (2009) The Role of Push-Pull Technology in Privacy Calculus: The Case of Location-Based Services. Journal of Management Information Systems 26:3, pages 135-174.
Read now
Read now
Thomas Rudolph & Oliver Emrich. (2009) Situation-related tasks for mobile services in retailing. The International Review of Retail, Distribution and Consumer Research 19:5, pages 483-503.
Read now
Read now
Charles R. Taylor. (2009) Editorial. International Journal of Advertising 28:3, pages 411-418.
Read now
Read now
Articles from other publishers (125)
Sajani Thapa, Francisco Guzmán & Audhesh Paswan. (2024) We are just 10 feet away! How does location-based advertising affect consumer-brand engagement?. Journal of Business Research 172, pages 114425.
Crossref
Crossref
Özge Düzenli & Burcu Felekoğlu. (2023) Intention of mix-mode consumer shopping service adoption: a case in the retailing context. International Journal of Retail & Distribution Management 51:12, pages 1617-1636.
Crossref
Crossref
Alexandria E Reimold, Joseph G L Lee & Kurt M Ribisl. (2023) Tobacco company agreements with tobacco retailers for price discounts and prime placement of products and advertising: a scoping review. Tobacco Control 32:5, pages 635-644.
Crossref
Crossref
Sann Ryu. (2023)
Coupon or my privacy: How consumers choose to disclose their personal information and accept mobile location‐based advertising (
LBA
) through privacy calculus
. Journal of Consumer Behaviour 22:5, pages 1158-1172.
Crossref
Crossref
Long Ding, Peng Liu & Sen Hu. (2023) Geo-Fencing or Geo-Conquesting? a strategic analysis of Location-Based coupon under different market structures. Transportation Research Part E: Logistics and Transportation Review 174, pages 103116.
Crossref
Crossref
Frank Goethals & Jennifer L. Ziegelmayer. (2023) The greening of IT use: the impact of environmental concerns on the use of internet systems. Information Technology & People.
Crossref
Crossref
Rijul Chaturvedi & Sanjeev Verma. 2023. Artificial Intelligence in Customer Service. Artificial Intelligence in Customer Service
33
71
.
Wujin Chu & Jaewoo Joo. (2022) Targeting effectiveness of mobile coupons: from exposure to purchase. Journal of Marketing Analytics.
Crossref
Crossref
Jeong-Bin Whang, Ji Hee Song, Jong-Ho Lee & Boreum Choi. (2022) Interacting with Chatbots: Message type and consumers' control. Journal of Business Research 153, pages 309-318.
Crossref
Crossref
Fernanda Polli Leite & Paulo de Paula Baptista. (2021) Influencers' intimate self-disclosure and its impact on consumers' self-brand connections: scale development, validation, and application. Journal of Research in Interactive Marketing 16:3, pages 420-437.
Crossref
Crossref
Amir Zaib Abbasi, Umair Rehman, Ding Hooi Ting & Muhammad Ali Quraishi. (2021) Do pop-up ads in online videogames influence children’s inspired-to behavior?. Young Consumers 23:3, pages 362-381.
Crossref
Crossref
Tibert Verhagen, Selmar Meents, Jani Merikivi, Anne Moes & Jesse Weltevreden. (2021) How location-based messages influence customers' store visit attitudes: an integrative model of message value. International Journal of Retail & Distribution Management 50:7, pages 781-798.
Crossref
Crossref
Ali Hussain, Amir Zaib Abbasi, Linda D. Hollebeek, Carsten D. Schultz, Ding Hooi Ting & Bradley Wilson. (2021) Videogames-as-a-service: converting freemium- to paying-users through pop-up advertisement value. Journal of Services Marketing 36:3, pages 398-415.
Crossref
Crossref
Cheng-Lung Wu & Ngai Ki Ma. (2022) The impact of customised mobile marketing on passenger shopping behaviour in the airport terminal. Journal of Retailing and Consumer Services 66, pages 102941.
Crossref
Crossref
Riadh Ladhari, Tristan Hudon, Elodie Massa & Nizar Souiden. (2022) The determinants of Women's redemption of geo-targeted m-coupons. Journal of Retailing and Consumer Services 66, pages 102891.
Crossref
Crossref
Srikanth Beldona, Hemant V. Kher & Kunwei Lin. (2022) Gains-focused vs risk-averse orientations and their impact on location-based marketing services in tourism. Journal of Hospitality and Tourism Technology 13:2, pages 333-347.
Crossref
Crossref
Konstantinos Rotsios, Aggeliki Konstantoglou, Dimitris Folinas, Thomas Fotiadis, Leonidas Hatzithomas & Christina Boutsouki. (2022) Evaluating the Use of QR Codes on Food Products. Sustainability 14:8, pages 4437.
Crossref
Crossref
Chang-Yi Kao & Hao-En Chueh. (2022) A Real-Time Bidding Gamification Service of Retailer Digital Transformation. SAGE Open 12:2, pages 215824402210912.
Crossref
Crossref
Mika Gabrielsson, Markus Raatikainen & Saara Julkunen. (2022) Accelerated Internationalization Among Inexperienced Digital Entrepreneurs: Toward a Holistic Entrepreneurial Decision-Making Model. Management International Review 62:2, pages 137-168.
Crossref
Crossref
Lamprinakos Grigorios, Solon Magrizos, Ioannis Kostopoulos, Dimitrios Drossos & David Santos. (2022) Overt and covert customer data collection in online personalized advertising: The role of user emotions. Journal of Business Research 141, pages 308-320.
Crossref
Crossref
Heon Baek. (2022) Mobile Location-Based Services. International Journal of Mobile Computing and Multimedia Communications 13:1, pages 1-17.
Crossref
Crossref
Jan H. Betzing, Benedikt Hoffmeister, Marco Niemann, Jörg Becker, Philipp zur Heiden, Christian Bartelheimer, C. Ingo Berendes & Daniel Beverungen. 2022. Interaktive Einkaufserlebnisse in Innenstädten. Interaktive Einkaufserlebnisse in Innenstädten
97
124
.
Suzanne M.T.A. Bies, Bart J. Bronnenberg & Els Gijsbrechts. (2021) How push messaging impacts consumer spending and reward redemption in store-loyalty programs. International Journal of Research in Marketing 38:4, pages 877-899.
Crossref
Crossref
Sita Mishra & Gunjan Malhotra. (2021) The gamification of in-game advertising: Examining the role of psychological ownership and advertisement intrusiveness. International Journal of Information Management 61, pages 102245.
Crossref
Crossref
Huzaifa Aslam, Muhammad Rashid & Nouman Chaudhary. (2021) Impact of Personalized Social Media Advertising on Online Impulse Buying Behavior. SEISENSE Business Review 1:3, pages 12-25.
Crossref
Crossref
Amir Zaib Abbasi, Umair Rehman, Ali Hussain, Ding Hooi Ting & Jamid Ul Islam. (2021) The impact of advertising value of in-game pop-up ads in online gaming on gamers’ inspiration: An empirical investigation. Telematics and Informatics 62, pages 101630.
Crossref
Crossref
Jeong Bin Whang, Ji Hee Song, Boreum Choi & Jong-Ho Lee. (2021) The effect of Augmented Reality on purchase intention of beauty products: The roles of consumers’ control. Journal of Business Research 133, pages 275-284.
Crossref
Crossref
Jameson L. Hayes, Nancy H. Brinson, Gregory J. Bott & Claire M. Moeller. (2021) The Influence of Consumer–Brand Relationship on the Personalized Advertising Privacy Calculus in Social Media. Journal of Interactive Marketing 55, pages 16-30.
Crossref
Crossref
Eunhye Kim. (2021) In-store shopping with location-based retail apps: perceived value, consumer response, and the moderating effect of flow. Information Technology and Management 22:2, pages 83-97.
Crossref
Crossref
Armin März, Michael Lachner, Christian G. Heumann, Jan H. Schumann & Florian von Wangenheim. (2021) How You Remind Me! The Influence of Mobile Push Notifications on Success Rates in Last-Minute Bidding. Journal of Interactive Marketing 54, pages 11-24.
Crossref
Crossref
Oliver T. Kurtz, Bernd W. Wirtz & Paul F. Langer. (2021) An Empirical Analysis of Location-Based Mobile Advertising—Determinants, Success Factors, and Moderating Effects. Journal of Interactive Marketing 54, pages 69-85.
Crossref
Crossref
Safura M. Kallier Tar & Johannes A Wiid. (2021) Consumer perceptions of real-time marketing used in campaigns for retail businesses. International Journal of Research in Business and Social Science (2147- 4478) 10:2, pages 86-105.
Crossref
Crossref
Alexander Voelz, Andreas Mladenow & Christine Strauss. 2021. Database and Expert Systems Applications. Database and Expert Systems Applications
380
390
.
Herbjørn Nysveen & Per E. Pedersen. (2020) In-store, location-based mobile advertising effects. Beta 34:2, pages 161-182.
Crossref
Crossref
SUNGJUN (STEVEN) PARK & BYUNGHO PARK. (2020) Advertising on Mobile Apps Versus the Mobile Web. Journal of Advertising Research 60:4, pages 381-393.
Crossref
Crossref
Sann Ryu & Yun-na Park. (2020) How consumers cope with location-based advertising (LBA) and personal information disclosure: The mediating role of persuasion knowledge, perceived benefits and harms, and attitudes toward LBA. Computers in Human Behavior 112, pages 106450.
Crossref
Crossref
Qing Tang, Marie-Helene Abel & Elsa Negre. (2020) Towards the Privacy-Preserving of Online Recommender System in Collaborative Learning Environment. Towards the Privacy-Preserving of Online Recommender System in Collaborative Learning Environment.
Johannes Klumpe, Oliver Francis Koch & Alexander Benlian. (2018) How pull vs. push information delivery and social proof affect information disclosure in location based services. Electronic Markets 30:3, pages 569-586.
Crossref
Crossref
Hee Jin Kim & Hayeon Song. (2020) Effort justification for fun activities?: The effect of location-based mobile coupons using games. Journal of Retailing and Consumer Services 54, pages 102029.
Crossref
Crossref
Frank Martin. (2020) The Use of Location Specific Advertisements on Facebook: Can they Help Entrepreneurs Solve Problems Associated with Banner Advertisements. JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING 5:4, pages 17-25.
Crossref
Crossref
Roopa Raman & Varun Grover. (2019) Studying the multilevel impact of cohesion versus structural holes in knowledge networks on adaptation to IT‐enabled patient‐care practices. Information Systems Journal 30:1, pages 6-47.
Crossref
Crossref
Amir Zaib Abbasi, Ali Hussain, Helmut Hlavacs, Muhammad Umair Shah, Ding Hooi Ting & Umair Rehman. 2020. HCI in Games. HCI in Games
251
259
.
Chih-Hui Shieh, Yingzi Xu & I-Ling Ling. (2019) How location-based advertising elicits in-store purchase. Journal of Services Marketing 33:4, pages 380-395.
Crossref
Crossref
Evert Van den Broeck, Brahim Zarouali & Karolien Poels. (2019) Chatbot advertising effectiveness: When does the message get through?. Computers in Human Behavior 98, pages 150-157.
Crossref
Crossref
Bo Zhang & S. Shyam Sundar. (2019) Proactive vs. reactive personalization: Can customization of privacy enhance user experience?. International Journal of Human-Computer Studies 128, pages 86-99.
Crossref
Crossref
Anabel Gutierrez, Simon O'Leary, Nripendra P. Rana, Yogesh K. Dwivedi & Tatiana Calle. (2019) Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor. Computers in Human Behavior 95, pages 295-306.
Crossref
Crossref
Nizar Souiden, Walid Chaouali & Mona Baccouche. (2019) Consumers’ attitude and adoption of location-based coupons: The case of the retail fast food sector. Journal of Retailing and Consumer Services 47, pages 116-132.
Crossref
Crossref
Tom van Laer, Stephanie Feiereisen & Luca M. Visconti. (2019) Storytelling in the digital era: A meta-analysis of relevant moderators of the narrative transportation effect. Journal of Business Research 96, pages 135-146.
Crossref
Crossref
Ye-Ji Han & Sun-Jin Hwang. (2019) Effect of Intention to visit a store on Consumer’s self-construal level, Type of fashion product, Type of mobile location based commercial promotion : Focus on Beacon service of Shoes multi-shop. Journal of the Korean Society of Costume 69:1, pages 1-19.
Crossref
Crossref
Keumseok Kang, Kemal Altinkemer & Inkyoung Hur. (2019) Mobile coupons delivery problem: Postponable online multi-constraint knapsack. Decision Support Systems 116, pages 13-25.
Crossref
Crossref
Zachary W. Taylor. (2018) "Now you're competing": how historically-Black colleges and universities compete (and don't) on the Internet. International Journal of Educational Technology in Higher Education 15:1.
Crossref
Crossref
Alex M. T. Russell, Nerilee Hing, Matthew Browne & Vijay Rawat. (2018) Are direct messages (texts and emails) from wagering operators associated with betting intention and behavior? An ecological momentary assessment study. Journal of Behavioral Addictions 7:4, pages 1079-1090.
Crossref
Crossref
Ariel Rubin & Jacques Ophoff. (2018) Investigating Adoption Factors of Wearable Technology in Health and Fitness. Investigating Adoption Factors of Wearable Technology in Health and Fitness.
Paul E. Ketelaar, Stefan F. Bernritter, Thabo J. van Woudenberg, Esther Rozendaal, Ruben P. Konig, Arief Ernst Hühn, Marnix S. Van Gisbergen & Loes Janssen. (2018) “Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice. Journal of Business Research 91, pages 277-285.
Crossref
Crossref
Michael Schade, Rico Piehler, Claudius Warwitz & Christoph Burmann. (2018) Increasing consumers’ intention to use location-based advertising. Journal of Product & Brand Management 27:6, pages 661-669.
Crossref
Crossref
Albert Meijer. (2018) Datapolis: A Public Governance Perspective on “Smart Cities”. Perspectives on Public Management and Governance 1:3, pages 195-206.
Crossref
Crossref
Hana Lee & Young Yoon. (2018) Interest Recognition from Online Instant Messaging Sessions Using Text Segmentation and Document Embedding Techniques. Interest Recognition from Online Instant Messaging Sessions Using Text Segmentation and Document Embedding Techniques.
Nerilee Hing, Alex M. T. Russell, En Li & Peter Vitartas. (2018) Does the uptake of wagering inducements predict impulse betting on sport?. Journal of Behavioral Addictions 7:1, pages 146-157.
Crossref
Crossref
Chu-Chi Kuo & Joseph Z. Shyu. (2018) An Innovative Syndicate Medium Ecosystem. An Innovative Syndicate Medium Ecosystem.
Abhishek & Nidhi Titus. 2018. Strategic Marketing Issues in Emerging Markets. Strategic Marketing Issues in Emerging Markets
139
150
.
Zhuoyue Yang, Xiaoyun Mo, Dianxi Shi & Ran Wang. (2017) Mining relationships between mental health, academic performance and human behaviour. Mining relationships between mental health, academic performance and human behaviour.
Arief Ernst Hühn, Vassilis-Javed Khan, Paul Ketelaar, Jonathan van 't Riet, Ruben Konig, Esther Rozendaal, Nikolaos Batalas & Panos Markopoulos. (2017) Does location congruence matter? A field study on the effects of location-based advertising on perceived ad intrusiveness, relevance & value. Computers in Human Behavior 73, pages 659-668.
Crossref
Crossref
Marc Cordiglia & Jean-Paul Van Belle. (2017) Consumer attitudes towards proximity sensors in the South African retail market. Consumer attitudes towards proximity sensors in the South African retail market.
Afrin Rifat, Mehree Iqbal & Nabila Nisha. 2017. Managerial Strategies and Solutions for Business Success in Asia. Managerial Strategies and Solutions for Business Success in Asia
79
101
.
Sumin Kim, Benson T.H. Lim & Jinu Kim. (2017) Tenants’ Decision to or not to Lease Green & Non-green Buildings: A Conceptual Framework. Procedia Engineering 180, pages 1551-1557.
Crossref
Crossref
Fitria Purnama Sari, Herdiansyah Rhamadan & Muhammad Rifki Shihab. (2016) The effects of customization and permission on location-based advertising toward consumer behavioural intention. The effects of customization and permission on location-based advertising toward consumer behavioural intention.
Wonsun Shin & Trisha Tsui-Chuan Lin. (2016) Who avoids location-based advertising and why? Investigating the relationship between user perceptions and advertising avoidance. Computers in Human Behavior 63, pages 444-452.
Crossref
Crossref
Kai Li, Xiaowen Wang, Kunrong Li & Jianguo Che. (2016) Information privacy disclosure on social network sites. Nankai Business Review International 7:3, pages 282-300.
Crossref
Crossref
Christine Bauer & Christine Strauss. (2016) Location-based advertising on mobile devices. Management Review Quarterly 66:3, pages 159-194.
Crossref
Crossref
염동섭. (2016) Structural analysis between use motives, perceived usefulness and advertisement effect of mobile LBA(Location Based Advertising). The Korean Journal of Consumer and Advertising Psychology 17:2, pages 271-293.
Crossref
Crossref
Weiping Zhu, Weiran Chen, Zhejie Hu, Zuoyou Li, Yue Liang & Jiaojiao Chen. (2016) Data Collection for Mobile Group Consumption: An Asynchronous Distributed Approach. Sensors 16:4, pages 482.
Crossref
Crossref
Elizabeth Aguirre, Anne L. Roggeveen, Dhruv Grewal & Martin Wetzels. (2016) The personalization-privacy paradox: implications for new media. Journal of Consumer Marketing 33:2, pages 98-110.
Crossref
Crossref
Trisha T.C. Lin, Fernando Paragas, Dion Goh & John Robert Bautista. (2016) Developing location-based mobile advertising in Singapore: A socio-technical perspective. Technological Forecasting and Social Change 103, pages 334-349.
Crossref
Crossref
Christos Liaskos & Ageliki Tsioliaridou. (2016) Service Ratio-Optimal, Content Coherence-Aware Data Push Systems. ACM Transactions on Management Information Systems 6:4, pages 1-23.
Crossref
Crossref
Mei Wu & Qi Yao. 2016. Geospatial Research. Geospatial Research
201
218
.
Ming Chen, Wenzhong Li, Xu Chen, Zhuo Li, Sanglu Lu & Daoxu Chen. (2016)
LPPS: A Distributed Cache Pushing Based
K
-Anonymity Location Privacy Preserving Scheme
. Mobile Information Systems 2016, pages 1-16.
Crossref
Crossref
Wei Wang, Linlin Yang & Qian Zhang. (2015) Privacy preservation in location-based advertising: A contract-based approach. Computer Networks 93, pages 213-224.
Crossref
Crossref
Sung Hee Jang. (2015) The Effect Service and Individual Characteristics on Usage Intention of Location-Based Advertising : Focused on the Moderating Effects of Gender. Journal of the Korea Academia-Industrial cooperation Society 16:11, pages 7310-7320.
Crossref
Crossref
한지숙. (2015) The Influence of Smartphone Location Based Advertising on Intention of Continuous Use and Recommendation Intension - Focused on the user location based advertising -. Journal of Korea Design Forum null:49, pages 65-74.
Crossref
Crossref
Weiran Chen, Yipeng Pei, Xufang Wang, Chao Ma, Zhibo Wang & Weiping Zhu. (2015) A Data Collection and Analysis System for Mobile Group Marketing. A Data Collection and Analysis System for Mobile Group Marketing.
Takayuki Matsumoto & Kazuyoshi Hidaka. (2015) Evaluation the effect of mobile information services for public transportation through the empirical research on commuter trains. Technology in Society 43, pages 144-158.
Crossref
Crossref
Hong Guo, Sean Marston & Yuwen Chen. (2015) Push or Pull? Design of Content Delivery Systems. Decision Sciences 46:5, pages 937-960.
Crossref
Crossref
ChienHsing Wu, Shu-Chen Kao, Chuan-Chun Wu & Stan Huang. (2015) Location-aware service applied to mobile short message advertising: Design, development, and evaluation. Information Processing & Management 51:5, pages 625-642.
Crossref
Crossref
한지숙 & Jong-Deok Kim. (2015) Mobile location-based advertising(LBA) effectiveness: Analyzing consumers’ perception of perceived usefulness, personalization, immediacy, interactivity, and privacy risk. Journal of Korea Design Forum null:48, pages 7-18.
Crossref
Crossref
Khaled Ammar, Abdullah Elsayed, Mohamed M. Sabri & Michael Terry. (2015) BusMate: Understanding Mobility Behavior for Trajectory-Based Advertising. BusMate: Understanding Mobility Behavior for Trajectory-Based Advertising.
염동섭 & Kim, Hwa-Dong. (2015) Effects of Use Motivation, Perceived Attributes and Audience Innovation for Mobile LBA on Intentions for Continuous Use. Journal of Korea Design Forum null:47, pages 53-63.
Crossref
Crossref
Anthony Morven Gould & Guillaume Desjardins. (2015) Smart for whom? Cost ambiguity as corporate strategy in the 21st century telco sector. info 17:2, pages 59-79.
Crossref
Crossref
Ana Belén Barragáns-Martínez & Enrique Costa-Montenegro. 2015. Hospitality, Travel, and Tourism. Hospitality, Travel, and Tourism
467
480
.
Martina Čaić, Dominik Mahr, Elizabeth Aguirre, Ko de Ruyter & Martin Wetzels. 2015. Advances in Advertising Research (Vol. V). Advances in Advertising Research (Vol. V)
103
111
.
Xiaoyan Chen & Gerard Cliquet. 2015. Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…. Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
713
720
.
Carla Ruiz-Mafe, Inés Boluda & Christian García. 2014. Mobile Electronic Commerce. Mobile Electronic Commerce
395
412
.
Namhee Yoon & Eun Young Kim. (2014) An Exploratory Study of QR Code Utilization for Retailers' Multichannel Strategy. Fashion & Textile Research Journal 16:5, pages 730-744.
Crossref
Crossref
Jisook Han & 염동섭. (2014) The Influence of Evaluation Elements of Mobile Location Based Advertising on User Satisfaction - Focused on the Moderating Effects of User Innovativeness -. Journal of Korea Design Forum null:44, pages 257-266.
Crossref
Crossref
Mei Wu & Qi Yao. 2014. Interdisciplinary Mobile Media and Communications. Interdisciplinary Mobile Media and Communications
228
244
.
Christos Liaskos, Angeliki Tsioliaridou, Georgios Papadimitriou & Petros Nicopolitidis. (2014) Minimal Wireless Broadcast Schedules for Multi-objective Pursuits. IEEE Transactions on Vehicular Technology, pages 1-1.
Crossref
Crossref
Adrian Z. Y. Tan, Wen Yong Chua & Klarissa T. T. Chang. (2014) Location Based Services and Information Privacy Concerns among Literate and Semi-literate Users. Location Based Services and Information Privacy Concerns among Literate and Semi-literate Users.
Chang-Gyu Yang, Eui-Bang Lee & Yunchu Huang. (2013) The Effect of the Context Awareness Value on the Smartphone Adopter' Advertising Attitude. Journal of Intelligence and Information Systems 19:3, pages 73-91.
Crossref
Crossref
Lucy Atkinson. (2013)
Smart shoppers? Using
QR
codes and ‘green’ smartphone apps to mobilize sustainable consumption in the retail environment
. International Journal of Consumer Studies 37:4, pages 387-393.
Crossref
Crossref
Zong Jin Liu, Yang Yang, Zheng Fang & Yan Yan Xu. (2013) Measuring Dynamic Sales Impacts of LBA Using Wireless Communication Technology. Advanced Materials Research 662, pages 896-901.
Crossref
Crossref
Tizita Alemayehu Wasihun & Blessing Maumbe. 2013. E-Agriculture and Rural Development. E-Agriculture and Rural Development
235
251
.
Ana Belén Barragáns-Martínez & Enrique Costa-Montenegro. 2013. Distributed Computing Innovations for Business, Engineering, and Science. Distributed Computing Innovations for Business, Engineering, and Science
253
265
.
George Trimponias, Ilaria Bartolini & Dimitris Papadias. 2013. Advances in Spatial and Temporal Databases. Advances in Spatial and Temporal Databases
348
366
.
Lee,Jong-Ho. (2012) A Study on Mobile Advertising Effects for Location-Based Advertisement - Focuse on both of Product Involvement and Forms of Advertising Expression -. Management & Information Systems Review 31:4, pages 109-137.
Crossref
Crossref
Melwyn DSouza & V.S. Ananthanarayana. (2012) Delivering LBA with LBS Using Service-Oriented Architecture. Delivering LBA with LBS Using Service-Oriented Architecture.
Philip O’Reilly, Aidan Duane & Pavel Andreev. (2012) To M-Pay or not to M-Pay—Realising the potential of smart phones: conceptual modeling and empirical validation. Electronic Markets 22:4, pages 229-241.
Crossref
Crossref
Qi-wei Gu & Peng Guo. (2012) Research on personalized recommendation model for mobile advertising. Research on personalized recommendation model for mobile advertising.
Shintaro Okazaki, Francisco José Molina & Morikazu Hirose. (2012) Mobile advertising avoidance: exploring the role of ubiquity. Electronic Markets 22:3, pages 169-183.
Crossref
Crossref
Syagnik (Sy) Banerjee & Ruby Roy Dholakia. (2012) Location‐based mobile advertisements and gender targeting. Journal of Research in Interactive Marketing 6:3, pages 198-214.
Crossref
Crossref
Srikanth Beldona, Kunwei Lin & Joanne Yoo. (2012) The roles of personal innovativeness and push vs pull delivery methods in travel‐oriented location‐based marketing services. Journal of Hospitality and Tourism Technology 3:2, pages 86-95.
Crossref
Crossref
Pavel Andreev, Nava Pliskin & Sheizaf Rafaeli. (2012) Drivers and Inhibitors of Mobile-Payment Adoption by Smartphone Users. International Journal of E-Business Research 8:3, pages 50-67.
Crossref
Crossref
Dimitris Drossos & George M. Giaglis. 2012. Wireless Technologies. Wireless Technologies
181
207
.
Kiyana Zolfaghar, Farid Khoshalhan & Mohammad Rabiei. 2012. E-Adoption and Technologies for Empowering Developing Countries. E-Adoption and Technologies for Empowering Developing Countries
59
71
.
Arief Ernst Hühn, Paul Ketelaar, Vassilis-Javed Khan, Andrés Lucero, Marnix van Gisbergen & Hans Bouwknegt. 2012. Advances in Advertising Research (Vol. III). Advances in Advertising Research (Vol. III)
191
207
.
Rozenn Perrigot, Guy Basset & Gérard Cliquet. (2011) Multi‐channel communication: the case of Subway attracting new franchisees in France. International Journal of Retail & Distribution Management 39:6, pages 434-455.
Crossref
Crossref
Heng Xu, Xin (Robert) Luo, John M. Carroll & Mary Beth Rosson. (2011) The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing. Decision Support Systems 51:1, pages 42-52.
Crossref
Crossref
Sumeet Gupta, Heng Xu & Xialong Zhang. (2011) Balancing privacy concerns in the adoption of Location-Based Services: an empirical analysis. International Journal of Electronic Business 9:1/2, pages 118.
Crossref
Crossref
Ya-Ching Lee. (2010) Factors influencing attitudes towards mobile location-based advertising. Factors influencing attitudes towards mobile location-based advertising.
Kiyana Zolfaghar, Farid Khoshalhan & Mohammad Rabiei. (2010) User Acceptance of Location-Based Mobile Advertising. International Journal of E-Adoption 2:2, pages 35-47.
Crossref
Crossref
Andreas Mann & Jan Prein. 2010. Handbook of Research on Mobile Marketing Management. Handbook of Research on Mobile Marketing Management
362
380
.
Dimitris Drossos & George M. Giaglis. 2010. Handbook of Research on Mobile Marketing Management. Handbook of Research on Mobile Marketing Management
10
36
.
A. Mann & J. Prein. 2008. Erfolgsfaktoren des Mobile Marketing. Erfolgsfaktoren des Mobile Marketing
241
259
.
Dominik Molitor, Martin Spann, Anindya Ghose & Philipp Reichhart. (2021) Mobile Push versus Pull Targeting and Geo-Conquesting. SSRN Electronic Journal.
Crossref
Crossref
Marcel Goic, Jose Guajardo & Liye Ma. (2018) How Does the Value of Geolocation Information Vary Across the Purchase Funnel?. SSRN Electronic Journal.
Crossref
Crossref
Tom van Laer, Stephanie Feiereisen & Luca M. Visconti. (2018) Storytelling in the Digital Era: Relevant Moderators of the Narrative Transportation Effect. SSRN Electronic Journal.
Crossref
Crossref
Dominik Molitor, Philipp Reichhart, Martin Spann & Anindya Ghose. (2015) Measuring the Effectiveness of Location-Based Pull Advertising: A Randomized Field Experiment. SSRN Electronic Journal.
Crossref
Crossref