Advanced search
Publication Cover
Journal of Interactive Advertising Volume 13, 2013 - Issue 1
Submit an article Journal homepage
872
Views
19
CrossRef citations to date
0
Altmetric
Original Articles

Interaction Effects of Perceived Sponsor Motives and Facebook Credibility on Willingness to Visit Social Cause Facebook Page

Yoon-Joo Lee University of Southern Indiana, Evansville, Indiana, USA
&
Ho-Young (Anthony) Ahn Southern Connecticut State University, New Haven, Connecticut, USA
Pages 41-52 | Published online: 03 Apr 2013

Citations (19)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (11)

Jo-Yun Li, Joon Kyoung Kim & Khalid Alharbi. (2022) Exploring the role of issue involvement and brand attachment in shaping consumer response toward corporate social advocacy (CSA) initiatives: the case of Nike’s Colin Kaepernick campaign. International Journal of Advertising 41:2, pages 233-257.
Read now
Chingching Chang. (2021) Effects of Responsibility Appeals for Pro-Environmental Ads: When Do They Empower or Generate Reactance?. Environmental Communication 15:4, pages 546-569.
Read now
K. Hazel Kwon. (2019) Public Referral, Viral Campaign, and Celebrity Participation: A Social Network Analysis of the Ice Bucket Challenge on YouTube. Journal of Interactive Advertising 19:2, pages 87-99.
Read now
Ho-Young (Anthony) Ahn, Hye-Jin Paek & Spencer Tinkham. (2019) The Role of Source Characteristics and Message Appeals in Public Service Advertising (PSA) Messages: An Application of Fishbein’s Expectancy-Value Model and the Match-Up Hypothesis for Anti-Binge-Drinking Campaigns Targeting College Students. Journal of Current Issues & Research in Advertising 40:2, pages 147-170.
Read now
Yoon-Joo Lee, Eric Haley & Kiseol Yang. (2019) The Role of Organizational Perception, Perceived Consumer Effectiveness and Self-efficacy in Recycling Advocacy Advertising Effectiveness. Environmental Communication 13:2, pages 239-254.
Read now
Yoon-Joo Lee, Nicole H. O’Donnell & Stacy J. T. Hust. (2019) Interaction Effects of System-Generated Information and Consumer Skepticism: An Evaluation of Issue Support Behavior in CSR Twitter Campaigns. Journal of Interactive Advertising 19:1, pages 15-28.
Read now
Terry Daugherty, Vanja Djuric, Hairong Li & John Leckenby. (2017) Establishing a Paradigm: A Systematic Analysis of Interactive Advertising Research. Journal of Interactive Advertising 17:1, pages 65-78.
Read now
Caitlin McLaughlin. (2016) Source Credibility and Consumers' Responses to Marketer Involvement in Facebook Brand Communities: What Causes Consumers to Engage?. Journal of Interactive Advertising 16:2, pages 101-116.
Read now
Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker. (2015) Is this for me? How Consumers Respond to Personalized Advertising on Social Network Sites. Journal of Interactive Advertising 15:2, pages 124-134.
Read now
Elizabeth E. Housholder & Heather L. LaMarre. (2014) Facebook Politics: Toward a Process Model for Achieving Political Source Credibility Through Social Media. Journal of Information Technology & Politics 11:4, pages 368-382.
Read now
Caleb T. Carr & Rebecca A. Hayes. (2014) The Effect of Disclosure of Third-Party Influence on an Opinion Leader's Credibility and Electronic Word of Mouth in Two-Step Flow. Journal of Interactive Advertising 14:1, pages 38-50.
Read now

Articles from other publishers (8)

Asim Mehmood Khan, Saira Hanif Soroya & Khalid Mahmood. (2022) Impact of information credibility on social media information adoption behavior: a systematic literature review. Library Hi Tech.
Crossref
Kittisak Jermsittiparsert. (2019) Impact of Facebook Advertising on Purchase Intention. Impact of Facebook Advertising on Purchase Intention.
Carolina Stubb & Jonas Colliander. (2019) “This is not sponsored content” – The effects of impartiality disclosure and e-commerce landing pages on consumer responses to social media influencer posts. Computers in Human Behavior 98, pages 210-222.
Crossref
Kate Keib & Bartosz Wojdynski. (2018) Staying Alive: TV News Facebook Posts, Perceived Credibility, and Engagement Intent. Electronic News 13:1, pages 3-22.
Crossref
Patricia R. Todd & Joanna Melancon. (2017) Gender and live-streaming: source credibility and motivation. Journal of Research in Interactive Marketing 12:1, pages 79-93.
Crossref
Ainsworth Anthony Bailey. 2018. Digital Marketing and Consumer Engagement. Digital Marketing and Consumer Engagement 1329 1352 .
Ainsworth Anthony Bailey. 2018. Media Influence. Media Influence 327 350 .
Alyssa Appelman & S. Shyam Sundar. (2015) Measuring Message Credibility. Journalism & Mass Communication Quarterly 93:1, pages 59-79.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.