872
Views
19
CrossRef citations to date
0
Altmetric
Original Articles

Interaction Effects of Perceived Sponsor Motives and Facebook Credibility on Willingness to Visit Social Cause Facebook Page

&
Pages 41-52 | Published online: 03 Apr 2013

REFERENCES

  • Armstrong , Cory L. and Melinda , J. McAdams . 2009 . Blogs of Information: How Gender Cues and Individual Motivations Influence Perceptions of Credibility . Journal of Computer-Mediated Communication , 14 ( 3 ) : 435 – 56 .
  • Abel, John , D. and Michael , O. Wirth (1977), “Newspaper vs. TV Credibility for Local News,” . Journalism Quarterly , 54 371 – 75 .
  • Austin , Erica Weintraub and Qingwen , Dong . 1995 . Source versus Content Effects of Judgement of News Believability . Journalism Quarterly , 71 : 973 – 83 .
  • Boush , David M. , Friestad , Marian and Rose , Gregory M. 1994 . Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics . Journal of Consumer Research , 21 : 165 – 75 .
  • Calfee , John E. and Ringold , Debra Jones . 1994 . The 70% Majority: Enduring Consumer Beliefs about Advertising . Journal of Public Policy & Marketing , 13 ( 2 ) : 228 – 38 .
  • Carmen , Stavrositu and Shyam , Sundar S. 2008 . If Internet Credibility is So Iffy, Why the Heavy Use? The Relationship between Medium Use and Credibility . CyberPsychology & Behavior , 11 ( 1 ) : 65 – 68 . doi: 10.1089/cpb.2007.9933
  • Daugherty , Terry , Eastin , Matthew S. and Laura , Bright . 2008 . Exploring Consumer Motivations for Creating User-generated Content . Journal of Interactive Advertising , 8 ( 2 ) available at http://jiad.org/article101 (accessed February 27, 2011)
  • Decarie , C. 2010 . Facebook: Challenges and opportunities for business communication students . Business Communication Quarterly , 73 ( 4 ) : 449 – 52 .
  • Donahue , E. H. , Haskins , R. and Nightingale , M. 2008 . Using the Media to Promote Adolescent Well-Being . Policy Brief Spring, The Future of Children, Princeton ,
  • Fine , Allison . 2010 . Using Web 2.0 Technologies to Connect with New Supporters . Nonprofit World Funding Alert , 16 ( 7 ) : 20 – 22 .
  • Fiske , S. T. and Linville , P. W. 1980 . What does the schema concept buy us? . Personality and Social Psychology Bulletin , 6 : 543 – 57 .
  • Fein , Steven , Hilton , James L. and Miller , Dale T. 1990 . Suspicion of Ulterior Motivation and the Correspondence Bias . Journal of Personality and Social Psychology , 58 ( 5 ) : 753 – 64 .
  • Fein , Steven , Hilton , James L. and Miller , Dale T. 1996 . Effects of Suspicion on Attributional Thinking and the Correspondence Bias . Journal of Personality and Social Psychology , 70 : 1164 – 84 .
  • Friestad , Marian and Wright , Peter . 1994 . The Persuasion Knowledge Model: How People Cope with Persuasion Attempts . Journal of Consumer Research , 21 : 1 – 31 .
  • Forehand , Mark R. and Sonya , Grier . 2003 . When is Honesty the Best Policy? The Effect of Stated Company Intent on Consumer Skepticism . Journal of Consumer Psychology , 13 : 347 – 56 .
  • Goldberg , M. E. and Hartwick , J. 1990 . The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness . Journal of Consumer Research , 17 : 172 – 79 .
  • Graham , Jeffrey and William , Havlena . 2007 . Finding the ‘Missing Link’: Advertising's Impact on Word of Mouth, Web Searches, and Site Visits . Journal of Advertising Research , 47 ( 4 ) : 427 – 35 .
  • Grau , Landreth and Garretson , Flose . 2007 . Cause-related marketing (CRM): the influence of donation proximity and message-framing cues on the less-involved consumer . Journal of Advertising , 36 ( 4 ) : 19 – 33 .
  • Grunig , J. E. 1997 . “ A situational theory of publics: Conceptual history, recent challenges and new research ” . In Public relations research: An international perspective , Edited by: Moss , D. , MacManus , T. and Vercic , D. 3 – 48 . London : International Thomson Business Press .
  • Haley , Eric . 1996 . Exploring the Construct of Organization as Source: Consumers’ Understandings of Organizational Sponsorship of Advocacy Advertising . Journal of Advertising , 25 ( 2 )
  • Heath , Robert L. , Shu-Heui-Liao and Douglas , William . 1995 . Effects of Perceived Economic Harms and Benefits on Issue Involvement, Use of Information Sources and Actions: A Study in Risk Communications . Journal of Public Relations Research , 7 ( 2 ) : 89 – 110 .
  • Hovland , Carl Iver , Janis , Irving L. and Kelley , Harold H. 1953 . Communication and Persuasion: Psychological Studies of Opinion Change , New Haven, CT : Yale University Press .
  • Johnson , Kent. O. , Anders , Leifman and Berglund , Mats . 2008 . College Students’ Drinking Patterns: Trajectories of Audit Scores during the First Four Years at University . European Addiction Research , 14 ( 1 ) : 11 – 18 .
  • Johnson , Thomas J. and Kaye , Barbara K. 1998 . Cruising is Believing?: Comparing Internet and Traditional Sources on Media Credibility Measures . Journalism and Mass Communication Quarterly , 75 : 325 – 40 .
  • Johnson , Thomas J. , Kaye , Barbara K. , Bichard , Shannon L. and Wong , W. Joann . 2007 . Every Blog Has Its day: Politically-Interested Internet Users’ Perceptions of Blog Credibility . Journal of Computer-Mediated Communication , 13 ( 1 ) article 6, available at http://jcmc.indiana.edu/vol13/issue1/johnson.html (accessed on February 15, 2011)
  • Kaye , B. K. and Johnson , T. J. 2002 . Online and in the know: Uses and Gratifications of the Web for Political Information . Journal of Broadcasting & Electronic Media , 46 ( 1, March ) : 54 – 71 .
  • Lee , Yoon-Joo , Haley , Eric and Mark , Aimee . 2012 . The Effects of Corporate Social Responsibility Orientation on the Consumer's Perception of Advertisers’ Intention . Journal of Current Issues & Research in Advertising , 33 ( 2 ) : 192 – 209 .
  • Liberman , Nira and Trope , Yaacov . 1998 . The Role of Feasibility and Desirability Considerations in Near and Distant Future Decisions: A Test of Temporal Construal Theory . Journal of Personality and Social Psychology , 75 : 5 – 18 .
  • Livingstone , S. , Bober , M. and Helsper , E. J. 2005 . Active Participation or Just More Information? Young People's Take Up of Opportunities to Act and Interact on the Internet . Information, Communication & Society , 8 : 287 – 331 .
  • Meraz , Sharon . 2009 . Is There an Elite Hold? Traditional Media to Social Media Agenda Setting Influence in Blog Networks . Journal of Computer-Mediated Communication , 14 : 682 – 707 .
  • Miller Backs Responsibility Programs . 2003 . Beverage Industry , 94 ( 5 ) : 12
  • McLuhan , Marshall . 1964 . Understanding Media , London : Routledge .
  • Maderazo , J. Woodard . 2008 . The Benefits and Pitfalls of Using Social Media for Reporting . Mediashift , (January 17), available at www.pbs.org/mediashift/2008/01/the-benefits-and-pitfalls-of-using-social-media-for-reporting017.html
  • Newhagen , John and Clifford , Nass . 1989 . Differential Criteria for Evaluating Credibility of Newspapers and TV News . Journalism Quarterly , 65 : 567 – 574 . 588
  • Papacharissi , Zizi and Rubin , Alan M. 2000 . Predictors of Internet Use . Journal of Broadcasting & Electronic Media , 44 : 175 – 96 .
  • Pearson , Judy C. , Carmon , Anna , Tobola , Cloy and Fowler , Michael . 2009 . Motives for Communication: Why the Millennial Generation Users Electronic Devices . Journal of the Communication, Speech & Theatre Association of North Dakota , 22 : 45 – 55 .
  • Perez-Latre , F. , Blanco , I. and Sanchez , C. 2011 . Social networks, media and audiences: A literature review . Comunicación Y Sociedad , 24 ( 1 ) : 63 – 74 .
  • Raacke , John and Bonds-Raacke , Jenifer . 2008 . MySpace and Facebook: applying the uses and gratification theory to exploring friend-networking sites . Cyber Psychology Behavior , 11 ( 2 ) : 169 – 74 .
  • Rifon , Nora J. , Marina Choi , Sejung , Trimble , Carrie and Li , Hairong . 2004 . Congruence Effects in Sponsorship: The Mediating Roles of Sponsor Motive and Credibility . Journal of Advertising , 33 ( 1 ) : 29 – 42 .
  • Schipul , Ed . 2010 . Accelerating Fundraising through Social Media . Nonprofit World , 28 ( 3 ) : 20 – 21 .
  • Sen , Sankar and Bhattacharya , C. B. 2001 . Does doing good always lead to doing better? Consumer reactions to corporate social responsibility . Journal of Marketing Research , 38 ( May ) : 225 – 43 .
  • Smith , Aaron , Rainie , Lee and Zickuhr , Kathryn . 2011 . College Students and Technology . Pew Internet , available at http://pewinternet.org/reports/2011/college-students-and-technology/report.aspx (accessed May 20, 2011)
  • Sundar , Shyam and Hu , Yifeng . 2010 . Effects of Online Health Sources on Credibility and Behavioral Intentions . Communication Research , 37 ( 1 ) : 105 – 32 . doi: 10.1177/0093650209351512
  • Szykman , Lisa. R. , Bloom , Paul N. and Blazing , Jennifer . 2004 . Does Corporate Sponsorship of a Socially-Oriented Message Make a Difference? An Investigation of the Effects of Sponsorship Identity on Responses to an Anti-Drinking and Driving Message . Journal of Consumer Psychology , 14 ( 1&2 ) : 13 – 20 .
  • Tham , Jason . 2011 . The Usage and Implications of Social Networking Sites: A Survey of College Students . Journal of Interpersonal, Intercultural and Mass Communication , 2 ( 1 ) available at www.scientificjournals.org/Journals2011/articles/1508.pdf
  • Thorson , Esther and Moore , Jeri . 1996 . Integrated Communication: Synergy of Persuasive Voices , Edited by: Thorson , Esther and Moore , Jeri . 1 – 10 . Mahwah, NJ : Lawrence Erlbaum .
  • Waters , R. D. , Burnett , E. , Lamm , A. and Lucas , J. 2009 . Engaging Stakeholders through Social Networking: How Nonprofit Organizations are Using Facebook . Public Relations Review , 35 : 102 – 106 .
  • Westley , Bruce H. and Severin , Werner J. 1964 . Some Correlates of Media Credibility . Journalism Quarterly , 41 : 325 – 35 .
  • Wolburg , Joyce . 2005 . How Responsible are “Responsible” Drinking Campaigns for Preventing Alcohol Abuse? . Journal of Consumer Marketing , 22 ( 4 ) : 176 – 77 .
  • Wright , Donald K. and Hinson , Michelle D. 2008 . How Blogs and Social Media are Changing Public Relations and the Way it is Practices . Public Relations Journal , 2 ( 2 ) available at http://www.prsa.org/SearchResults/download/6D-020203/0/How_Blogs_and_Social_Media_are_Changing_Public_Rel (accessed February 28, 2013)
  • Yoon , Yeosun , Zeynep , Gurhan-Canli and Schwarz , Norbert . 2006 . The Effect of Corporate Social Responsibility (CSR) Activities on Companies with Bad Reputations . Journal of Consumer Psychology , 16 ( 4 ) : 377 – 90 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.