Citations (61)
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Read on this site (22)
Jana Gross, Zhiying Cui & Florian von Wangenheim. (2023) How to Make Influencer Advertising Engaging on Instagram: Emotional Storytelling in Sponsored Posts. Journal of Interactive Advertising 23:4, pages 388-408.
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Wei Gao, Ning Jiang & Feng Gu. (2023) Understanding the role of streamers in livestreaming commerce: a vocal–visual perspective. Journal of Management Analytics 10:2, pages 247-269.
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Jiyoung Lee. (2022) When we seek and share information about mental illness: The impact of threat appraisal, negative emotions, and efficacy. The Social Science Journal 59:4, pages 559-573.
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Jana Gross & Florian von Wangenheim. (2022) Influencer Marketing on Instagram: Empirical Research on Social Media Engagement with Sponsored Posts. Journal of Interactive Advertising 22:3, pages 289-310.
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Shu-Chuan Chu, Tao Deng & Juan Mundel. (2022) The impact of personalization on viral behavior intentions on TikTok: The role of perceived creativity, authenticity, and need for uniqueness. Journal of Marketing Communications 0:0, pages 1-20.
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Hojoon Choi, Kyunga Yoo, Tom Reichert & Temple Northup. (2022) Sexual ad appeals in social media: effects and influences of cultural difference and sexual self-schema. International Journal of Advertising 41:5, pages 910-929.
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Seungae Lee, Jiwon Kim & Yoon Hi Sung. (2022) When infographics work better: the interplay between temporal frame and message format in e-health communication. Psychology & Health 37:7, pages 917-931.
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Soo Yun Shin & Jiyoung Lee. (2022) The Effect of Deepfake Video on News Credibility and Corrective Influence of Cost-Based Knowledge about Deepfakes. Digital Journalism 10:3, pages 412-432.
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Yang Feng, Huan Chen & Qian Kong. (2021) An expert with whom i can identify: the role of narratives in influencer marketing. International Journal of Advertising 40:7, pages 972-993.
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Ofir Turel & Babajide Osatuyi. (2021) Biased Credibility and Sharing of Fake News on Social Media: Considering Peer Context and Self-Objectivity State. Journal of Management Information Systems 38:4, pages 931-958.
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Jing Yang & Xiaoyu (Rachel) Zhao. (2021) The Impact of Information Processing Styles and Persuasive Appeals on Consumers’ Engagement Intention Toward Social Media Video Ads. Journal of Promotion Management 27:4, pages 524-546.
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Rebecca M. Achen, John Kaczorowski, Trisha Horsmann & Alanda Ketzler. (2020) Comparing organizational content and fan interaction on Twitter and Facebook in United States professional sport. Managing Sport and Leisure 25:5, pages 358-375.
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Heather Shoenberger, Eunjin (Anna) Kim & Erika K. Johnson. (2020) Role of Perceived Authenticity of Digital Enhancement of Model Advertising Images on Brand Attitudes, Social Media Engagement. Journal of Interactive Advertising 20:3, pages 181-195.
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Taeyeon Kim & Joe Phua. (2020) Effects of Brand Name versus Empowerment Advertising Campaign Hashtags in Branded Instagram Posts of Luxury versus Mass-Market Brands. Journal of Interactive Advertising 20:2, pages 95-110.
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Chen Lou, Sang-Sang Tan & Xiaoyu Chen. (2019) Investigating Consumer Engagement with Influencer- vs. Brand-Promoted Ads: The Roles of Source and Disclosure. Journal of Interactive Advertising 19:3, pages 169-186.
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Jiyoung Lee, Soyoung Jung, Ji Won Kim & Frank Biocca. (2019) Applying Spatial Augmented Reality to Anti-Smoking Message: Focusing on Spatial Presence, Negative Emotions, and Threat Appraisal. International Journal of Human–Computer Interaction 35:9, pages 751-760.
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Chen Lou & Shupei Yuan. (2019) Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media. Journal of Interactive Advertising 19:1, pages 58-73.
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Jennifer Johnson Jorgensen & Young Ha. (2019) The Influence of Electronic Word of Mouth via Social Networking Sites on the Socialization of College-Aged Consumers. Journal of Interactive Advertising 19:1, pages 29-42.
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Hilde A. M. Voorveld, Theo Araujo, Stefan F. Bernritter, Edwin Rietberg & Rens Vliegenthart. (2018) How advertising in offline media drives reach of and engagement with brands on Facebook. International Journal of Advertising 37:5, pages 785-805.
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Chen Lou & Saleem Alhabash. (2018) Understanding Non-Profit and For-Profit Social Marketing on Social Media: The Case of Anti-Texting While Driving. Journal of Promotion Management 24:4, pages 484-510.
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Terry Daugherty, Vanja Djuric, Hairong Li & John Leckenby. (2017) Establishing a Paradigm: A Systematic Analysis of Interactive Advertising Research. Journal of Interactive Advertising 17:1, pages 65-78.
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Caitlin McLaughlin. (2016) Source Credibility and Consumers' Responses to Marketer Involvement in Facebook Brand Communities: What Causes Consumers to Engage?. Journal of Interactive Advertising 16:2, pages 101-116.
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Articles from other publishers (39)
Vasiliki Andonopoulos, Jenny (Jiyeon) Lee & Christine Mathies. (2023) Authentic isn't always best: When inauthentic social media influencers induce positive consumer purchase intention through inspiration. Journal of Retailing and Consumer Services 75, pages 103521.
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Satadruta Mookherjee, Smaraki Mohanty & Sourjo Mukherjee. (2023) Affinity to mnemonic features of social media: Antecedent and consequences. Journal of Consumer Behaviour 22:6, pages 1330-1347.
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Anaëlle Gonzalez, Laura Vandenbosch & Ann Rousseau. (2023) A Panel Study of the Relationships Between Social Media Interactions and Adolescents’ Pro-Environmental Cognitions and Behaviors. Environment and Behavior.
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Eric Balki, Carol Holland & Niall Hayes. (2023) Use and Acceptance of Digital Communication Technology by Older Adults for Social Connectedness During the COVID-19 Pandemic: Mixed Methods Study. Journal of Medical Internet Research 25, pages e41535.
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Nedka Dechkova Nikiforova. 2023. Social Media and Online Consumer Decision Making in the Fashion Industry. Social Media and Online Consumer Decision Making in the Fashion Industry
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Dam Hee Kim, Ozan Kuru, Jiaqi Zeng & Seongcheol Kim. (2023) Fostering mask-wearing with virality metrics and social media literacy: evidence from the U.S. and Korea. Frontiers in Psychology 14.
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Benjamin K. Johnson & Judith E. Rosenbaum. (2022) Sharing brands on social media: The roles of behavioural commitment and modality in identity shift. International Journal of Consumer Studies 47:3, pages 995-1010.
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Rebeca Cordero-Gutiérrez, Ahmad Aljarah, Manuela López & Eva Lahuerta-Otero. (2023) Make me happy, make it credible – the effect of CSR message framing on online brand engagement. Management Decision.
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Ching Yin Ip & Chaoyun Liang. (2022) Would customers of social enterprises become social entrepreneurs?. Managerial and Decision Economics 44:3, pages 1454-1464.
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Jo R Doley & Siân A McLean. (2023) Engagement with body image health promotion videos in adult men and women: differences between narrative, informational, and persuasive appeal approaches. BMC Psychology 11:1.
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Daniel K. Maduku & Steven Mbeya. (2023) Understanding family takaful purchase behaviour: the roles of religious obligation and gender. Journal of Financial Services Marketing.
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Risqo Wahid, Heikki Karjaluoto, Kimmo Taiminen & Diah Isnaini Asiati. (2022) Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market. Journal of International Marketing 31:1, pages 106-123.
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Shengnan Ren, Sahar Karimi, Alberto Bravo Velázquez & Jianfeng Cai. (2023) Endorsement effectiveness of different social media influencers: The moderating effect of brand competence and warmth. Journal of Business Research 156, pages 113476.
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Anjan Pal, Snehasish Banerjee & Avneet Kaur. (2023) What Makes Rumor Rebuttals Viral on Social Media?. What Makes Rumor Rebuttals Viral on Social Media?.
Stacy Miller, Philip Menard, David Bourrie & Scott Sittig. (2022) Integrating truth bias and elaboration likelihood to understand how political polarisation impacts disinformation engagement on social media. Information Systems Journal.
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Murooj Yousef, Timo Dietrich, Sharyn Rundle‐Thiele & Saleem Alhabash. (2022) Emotional appeals effectiveness in enhancing charity digital advertisements. Journal of Philanthropy and Marketing 27:4.
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Saleem Alhabash, Yao Dong, Charlotte Moureaud, Iago S. Muraro & John B. Hertig. (2022) Effects of Fear and Humor Appeals in Public Service Announcements (PSAs) on Intentions to Purchase Medications via Social Media. International Journal of Environmental Research and Public Health 19:19, pages 12340.
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Run Zheng, Zhuyuan Li & Sanggyun Na. (2022) How customer engagement in the live-streaming affects purchase intention and customer acquisition, E-tailer's perspective. Journal of Retailing and Consumer Services 68, pages 103015.
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Taeyeon Kim & Glenna L. Read. (2022) Influencers' smiles work regardless of product and message. Marketing Intelligence & Planning 40:4, pages 425-440.
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Anita Ciunova-Shuleska, Nikolina Palamidovska-Sterjadovska & Irena Bogoevska-Gavrilova. (2022) What drives liking different brand-related social media content?. Marketing Intelligence & Planning 40:4, pages 542-556.
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Tianfu Wang, Yam B. Limbu & Xing Fang. (2021) Consumer brand engagement on social media in the COVID-19 pandemic: the roles of country-of-origin and consumer animosity. Journal of Research in Interactive Marketing 16:1, pages 45-63.
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Yi Li & Yangying Peng. (2021) Influencer marketing: purchase intention and its antecedents. Marketing Intelligence & Planning 39:7, pages 960-978.
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Hayoung Sally Lim, Lindsay Bouchacourt & Natalie Brown‐Devlin. (2020) Nonprofit organization advertising on social media: The role of personality, advertising appeals, and bandwagon effects. Journal of Consumer Behaviour 20:4, pages 849-861.
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Murooj Yousef, Timo Dietrich & Sharyn Rundle-Thiele. (2021) Social Advertising Effectiveness in Driving Action: A Study of Positive, Negative and Coactive Appeals on Social Media. International Journal of Environmental Research and Public Health 18:11, pages 5954.
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Young‐Joo Lee. (2020) Liked on Facebook, liked for real?: Nonprofits' online popularity and financial performance. Nonprofit Management and Leadership 31:3, pages 609-621.
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Christopher Calabrese & Jingwen Zhang. (2019) Inferring norms from numbers: Boomerang effects of online virality metrics on normative perceptions and behavioral intention. Telematics and Informatics 45, pages 101279.
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Kimberly F. Brunell, Sarah W. Craun & Briana Davis. (2018) The Relationship Between Facebook Reactions and Sharing Investigative Requests for Assistance. Journal of Police and Criminal Psychology 34:4, pages 410-416.
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Liang Chen, Xiaodong Yang, Lunrui Fu, Xiaoming Liu & Congyi Yuan. (2019) Using the Extended Parallel Process Model to Examine the Nature and Impact of Breast Cancer Prevention Information on Mobile-Based Social Media: Content Analysis. JMIR mHealth and uHealth 7:6, pages e13987.
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Soyoung JungJiyoung LeeFrank BioccaJi Won Kim. (2019) Augmented Reality in the Health Domain: Projecting Spatial Augmented Reality Visualizations on a Perceiver's Body for Health Communication Effects. Cyberpsychology, Behavior, and Social Networking 22:2, pages 142-150.
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Rebecca M. Achen, John Kaczorowski, Trisha Horsmann & Alanda Ketzler. (2018) Exploring Off-Season Content and Interaction on Facebook: A Comparison of U.S. Professional Sport Leagues. International Journal of Sport Communication 11:3, pages 389-413.
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Marcos Inácio Severo de Almeida, Ricardo Limongi França Coelho, Celso Gonçalves Camilo-Junior & Rafaella Martins Feitosa de Godoy. (2018) Quem Lidera sua Opinião? Influência dos Formadores de Opinião Digitais no Engajamento. Revista de Administração Contemporânea 22:1, pages 115-137.
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