Citations (11)
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Read on this site (4)
Sihem Ben Saad. (2023) Toward Better Digital Advertising: The Role of the Anthropomorphic Virtual Agent. Journal of Current Issues & Research in Advertising 44:3, pages 295-331.
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Weng Marc Lim, Sahil Gupta, Arun Aggarwal, Justin Paul & Priyanka Sadhna. (2021) How do digital natives perceive and react toward online advertising? Implications for SMEs. Journal of Strategic Marketing 0:0, pages 1-35.
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Sarah Wymer, Michael L. Naraine, Ashleigh-Jane Thompson & Andrew J. Martin. (2021) Transforming the Fan Experience through Livestreaming: A Conceptual Model. Journal of Interactive Advertising 21:2, pages 79-92.
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Zirui Wang & Jie Meng. Dialogues with cultural heritage via museum digitalisation: developing a model of visitors’ cognitive identity, technological agent, cultural symbolism, and public engagement. Museum Management and Curatorship 0:0, pages 1-24.
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Articles from other publishers (7)
Xiaohan Hu. 2023. The Palgrave Handbook of Interactive Marketing. The Palgrave Handbook of Interactive Marketing
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Zalfa Laili Hamzah & Muhammad Waqas. 2023. The Palgrave Handbook of Interactive Marketing. The Palgrave Handbook of Interactive Marketing
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Chao Gu, Jiangjie Chen, Jiacheng Lin, Shuyuan Lin, Weilong Wu, Qianling Jiang, Chun Yang & Wei Wei. (2022) The impact of eye-tracking games as a training case on students' learning interest and continuous learning intention in game design courses: Taking Flappy Bird as an example. Learning and Motivation 78, pages 101808.
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Michela Ornati & Nadzeya Kalbaska. (2022) Looking for haptics. Touch digitalization business strategies in luxury and fashion during COVID-19 and beyond. Digital Business 2:2, pages 100035.
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Ingrit Moya & Jesús García-Madariaga. 2022. Advances in Digital Marketing and eCommerce. Advances in Digital Marketing and eCommerce
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Xueyan Xu, Dan Huang & Xinyu Shang. (2021) Social presence or physical presence? Determinants of purchasing behaviour in tourism live-streamed shopping. Tourism Management Perspectives 40, pages 100917.
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Xiaohan Hu & Kevin Wise. (2021) How playable ads influence consumer attitude: exploring the mediation effects of perceived control and freedom threat. Journal of Research in Interactive Marketing 15:2, pages 295-315.
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