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Journal of Interactive Advertising Volume 20, 2020 - Issue 2
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How Social Media Influencers Foster Relationships with Followers: The Roles of Source Credibility and Fairness in Parasocial Relationship and Product Interest

Shupei YuanDepartment of Communication, Northern Illinois University, DeKalb, Illinois, USACorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-1796-9611View further author information
ORCID Icon &
Chen LouWee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore.ORCID Iconhttps://orcid.org/0000-0002-5506-5835View further author information
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Pages 133-147 | Published online: 13 Jul 2020

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Yuetong Du, Jian Raymond Rui & Nan Yu. (2023) How Parasocial Relationship and Influencer-Product Congruence Shape Audience’s Attitude Towards Product Placement in Online Videos: The Mediation Role of Reactance. Psychology Research and Behavior Management 16, pages 1315-1329.
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Beatriz Feijoo, Charo Sádaba & Luisa Zozaya. (2023) Distrust by default: analysis of parent and child reactions to health misinformation exposure on TikTok. International Journal of Adolescence and Youth 28:1.
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Emily J. Pfender & M. Marie Devlin. (2023) What Do Social Media Influencers Say About Birth Control? A Content Analysis of YouTube Vlogs About Birth Control. Health Communication 38:14, pages 3336-3345.
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Rokeshia Renné Ashley. (2023) #waistgangsociety: Black Women’s Health Information—seeking Behaviors Concerning Body Modification Products Advertised on Instagram. Health Communication 38:14, pages 3207-3222.
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Da Wang & Yuxiang Hong. (2023) Impact of perceived influence on confirmation bias in social media messages: the moderating effect of civic online reasoning. Asian Journal of Communication 33:6, pages 529-546.
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Yung Kyun Choi, Ruonan Zhang & Christine (Eunyoung) Sung. (2023) Attractiveness or expertise? Which is more effective in beauty product endorsement? Moderating role of social distance. International Journal of Advertising 42:7, pages 1201-1225.
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Terri H. Chan, Kineta Hung & David K. Tse. (2023) Comparing E-Commerce Micro- and Macroinfluencers in TikTok Videos: Effects of Strategies on Audience Likes, Audience Shares, and Brand Sales. Journal of Interactive Advertising 23:4, pages 307-322.
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Zijian Harrison Gong & Steven Holiday. (2023) Parasocial Interaction Message Elements and Disclosure Timing in Nano- and Microinfluencers’ Sponsored Content As Alternative Explanations for Follower Count’s Influence on Engagement. Journal of Interactive Advertising 23:4, pages 374-387.
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Jana Gross, Zhiying Cui & Florian von Wangenheim. (2023) How to Make Influencer Advertising Engaging on Instagram: Emotional Storytelling in Sponsored Posts. Journal of Interactive Advertising 23:4, pages 388-408.
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Linda Dam, Anne Marie Basaran Borsai & Benjamin Burroughs. (2023) (Over)Eating with Our Eyes: An Examination of Mukbang Influencer Marketing and Consumer Engagement with Food Brands. Journal of Promotion Management 0:0, pages 1-25.
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Can Trinh. (2023) The Role of confidence in the effects of endorsing images. Journal of Marketing Communications 0:0, pages 1-23.
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Jeongwon Yang, Ploypin Chuenterawong, Heejae Lee & T. Makana Chock. (2023) Anthropomorphism in CSR Endorsement: A Comparative Study on Humanlike vs. Cartoonlike Virtual Influencers’ Climate Change Messaging. Journal of Promotion Management 29:5, pages 705-734.
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Matthew Pittman & Tyler Milfeld. (2023) Enviro-Bragging: When Influencers Should Not Be Humble about a Brand’s Sustainability. Journal of Interactive Advertising 23:3, pages 259-274.
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Jeongwon Yang, Ploypin Chuenterawong, Heejae Lee, Yu Tian & T. Makana Chock. (2023) Human versus Virtual Influencer: The Effect of Humanness and Interactivity on Persuasive CSR Messaging. Journal of Interactive Advertising 23:3, pages 275-292.
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Kian Yeik Koay, Chee Wei Cheah & Jia Ying Yap. (2023) Self-Influencer Congruence, Parasocial Relationships, Credibility, and Purchase Intentions: A Sequential Mediation Model. Journal of Relationship Marketing 0:0, pages 1-20.
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Janet Hernández-Méndez & Nisamar Baute-Díaz. (2023) Influencer marketing in the promotion of tourist destinations: mega, macro and micro-influencers. Current Issues in Tourism 0:0, pages 1-11.
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Johannes Beckert & Brigitte Naderer. (2023) Advertising to inspire–inspiring to persuade: how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising. International Journal of Advertising 42:4, pages 641-661.
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Wenyu Dou, Jintao Wu, Ming Yan & Junyi Tang. (2023) Impact of influencers’ influencing strategy on follower outcomes: evidence from China. Asia Pacific Business Review 0:0, pages 1-26.
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José A. Flecha-Ortiz, Vivian Feliberty-Lugo, Maria Santos-Corrada, Evelyn Lopez & Virgin Dones. (2023) Hedonic and Utilitarian Gratifications to the Use of TikTok by Generation Z and the Parasocial Relationships with Influencers as a Mediating Force to Purchase Intention. Journal of Interactive Advertising 23:2, pages 114-127.
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Min Xiao. (2023) Engaging in Dialogues: The Impact of Comment Valence and Influencer-Viewer Interaction on the Effectiveness of YouTube Influencer Marketing. Journal of Interactive Advertising 23:2, pages 166-186.
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Quan Xie & Yang Feng. (2023) How to strategically disclose sponsored content on Instagram? The synergy effects of two types of sponsorship disclosures in influencer marketing. International Journal of Advertising 42:2, pages 317-343.
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Zicheng Cheng, Jin Chen, Rachel X. Peng & Heather Shoenberger. (2023) Social media influencers talk about politics: Investigating the role of source factors and PSR in Gen-Z followers’ perceived information quality, receptivity and sharing intention. Journal of Information Technology & Politics 0:0, pages 1-15.
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Rebecca Mardon, Hayley Cocker & Kate Daunt. (2023) When parasocial relationships turn sour: social media influencers, eroded and exploitative intimacies, and anti-fan communities. Journal of Marketing Management 0:0, pages 1-31.
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Lauren Copeland, Jewon Lyu & Jinhee Han. (2023) Does Familiarity Matter? Examining Model Familiarity in Instagram Advertisements. Journal of Internet Commerce 22:1, pages 97-121.
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Hyosun Kim. (2022) Patient influencers’ promotion of prescription drugs on Instagram: Effects of illness disclosure on persuasion knowledge through narrative transportation. International Journal of Advertising 41:8, pages 1541-1566.
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Zoe Drew, Janet Fulton & Phillip McIntyre. (2022) #foodporn: examining Instagram food influencers through the systems model of creativity. Communication Research and Practice 8:4, pages 308-326.
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Jana Gross & Florian von Wangenheim. (2022) Influencer Marketing on Instagram: Empirical Research on Social Media Engagement with Sponsored Posts. Journal of Interactive Advertising 22:3, pages 289-310.
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Priska Breves & Nicole Liebers. (2022) #Greenfluencing. The Impact of Parasocial Relationships with Social Media Influencers on Advertising Effectiveness and Followers’ Pro-environmental Intentions. Environmental Communication 16:6, pages 773-787.
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Nils S. Borchers, Jens Hagelstein & Johannes Beckert. (2022) Are many too much? Examining the effects of multiple influencer endorsements from a persuasion knowledge model perspective. International Journal of Advertising 41:6, pages 974-996.
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Kineta Hung, David K. Tse & Terri H. Chan. (2022) E-Commerce Influencers in China: Dual-Route Model on Likes, Shares, and Sales. Journal of Advertising 51:4, pages 486-501.
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Jan-Frederik Gräve & Fabian Bartsch. (2022) #Instafame: exploring the endorsement effectiveness of influencers compared to celebrities. International Journal of Advertising 41:4, pages 591-622.
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Ilyoung Ju & Chen Lou. (2022) Does Influencer–Follower Relationship Matter? Exploring How Relationship Norms and Influencer–Product Congruence Affect Advertising Effectiveness across Product Categories. Journal of Interactive Advertising 22:2, pages 157-177.
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Parul Manchanda, Nupur Arora & Vaishali Sethi. (2022) Impact of Beauty Vlogger's Credibility and Popularity on eWOM Sharing Intention: The Mediating Role of Parasocial Interaction. Journal of Promotion Management 28:3, pages 379-412.
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Hyosun Kim. (2022) Keeping up with influencers: exploring the impact of social presence and parasocial interactions on Instagram. International Journal of Advertising 41:3, pages 414-434.
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Sangeeta Sharma & Arpan Bumb. (2022) Femluencing: Integration of Femvertising and Influencer Marketing on Social Media. Journal of Interactive Advertising 22:1, pages 95-111.
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Chen Lou. (2022) Social Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising. Journal of Advertising 51:1, pages 4-21.
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Guy Golan, Jordan Morehouse & Ashley E. English. (2021) Building relationships with the faithful: examining church communicators perceptions of social media influencers in their OPR strategy. Journal of Public Relations Research 33:4, pages 250-266.
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Hyosun Kim. (2020) Unpacking Unboxing Video-Viewing Motivations: The Uses and Gratifications Perspective and the Mediating Role of Parasocial Interaction on Purchase Intent. Journal of Interactive Advertising 20:3, pages 196-208.
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Emily J. Pfender, Claire Wanzer & Amy Bleakley. A Content Analysis of Social Media influencers’ “What I Eat in a day” Vlogs on YouTube. Health Communication 0:0, pages 1-12.
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Amy Goode, Victoria Rodner & Matilda Lawlor. Beyond the authenticity bind – Finstagram as an escape from the attention economy. Journal of Marketing Management 0:0, pages 1-27.
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