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Journal of Political Marketing Volume 12, 2013 - Issue 2-3: The 2010 UK General Election
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The Brand Equity of the Liberal Democrats in the 2010 General Election: A National and Local Perspective

Gareth Smith Oxford Brookes University, Oxford, United KingdomCorrespondence[email protected]
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Fiona Spotswood University of the West of England, Bristol, United KingdomView further author information
Pages 182-196 | Published online: 06 Jun 2013

Citations (13)

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Read on this site (5)

Harsandaldeep Kaur & Seerat Sohal. (2022) Political brand endorsers, political brand preference, and political brand equity: A mediated moderated model. Journal of Marketing Communications 28:1, pages 3-37.
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Christopher Pich, Guja Armannsdottir & Dianne Dean. (2020) Exploring the Process of Creating and Managing Personal Political Brand Identities in Nonparty Environments: The Case of the Bailiwick of Guernsey. Journal of Political Marketing 19:4, pages 414-434.
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Guja Armannsdottir, Stuart Carnell & Christopher Pich. (2020) Exploring Personal Political Brands of Iceland’s Parliamentarians. Journal of Political Marketing 19:1-2, pages 74-106.
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Alexander Ewan MacDonald, Roger Sherlock & John Hogan. (2019) Using Cognitive Mapping to Longitudinally Examine Political Brand Associations. Journal of Political Marketing 18:3, pages 267-302.
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Lorann Downer. (2016) It’s the Equity Stupid! Protecting the Value of the Partisan Brand. Journal of Nonprofit & Public Sector Marketing 28:1, pages 22-39.
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Articles from other publishers (8)

Bastian Atzger, Elisabete S. Sá & Joaquim Silva. (2020) Exploring sources of voter-based political human brand equity. Journal of Brand Management 27:4, pages 481-494.
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Guja Armannsdottir, Christopher Pich & Louise Spry. (2019) Exploring the creation and development of political co-brand identity. Qualitative Market Research: An International Journal 22:5, pages 716-744.
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Christopher Pich, Guja Armannsdottir & Louise Spry. (2018) An Exploratory Case Study Focusing on the Creation, Orientation, and Development of a New Political Brand: The Case of the Jury Team. Politics & Policy 46:1, pages 141-181.
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Christopher Pich, Guja Armannsdottir & Louise Spry. 2017. Marketing at the Confluence between Entertainment and Analytics. Marketing at the Confluence between Entertainment and Analytics 339 346 .
Louise Spry, Christopher Pich & Guja Armannsdottir. 2017. Marketing at the Confluence between Entertainment and Analytics. Marketing at the Confluence between Entertainment and Analytics 329 337 .
Akhmad FarhanPHDPHD & Azhar AhmadPHDPHD. (2016) A Review of Political Branding Research. GATR Global Journal of Business Social Sciences Review 4:2, pages 22-29.
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Lorann DownerLorann Downer. 2016. Political Branding Strategies: Campaigning and Governing in Australian Politics. Political Branding Strategies: Campaigning and Governing in Australian Politics 6 51 .
Ewan MacDonald, Roger Sherlock & John Hogan. (2018) Using Cognitive Mapping to Longitudinally Measure Political Brand Associations. SSRN Electronic Journal.
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