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Journal of Political Marketing Volume 12, 2013 - Issue 2-3: The 2010 UK General Election
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The Brand Equity of the Liberal Democrats in the 2010 General Election: A National and Local Perspective

Gareth Smith Oxford Brookes University, Oxford, United KingdomCorrespondence[email protected]
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Fiona Spotswood University of the West of England, Bristol, United KingdomView further author information
Pages 182-196 | Published online: 06 Jun 2013

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