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Journal of Foodservice Business Research Volume 23, 2020 - Issue 6
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Research Article

The role of innovation, entrepreneurial self-efficacy and local uniqueness on marketing performance in small and medium-sized restaurants

Mukhamad NajibDepartment of Management, Faculty of Economics and Management, IPB University (Bogor Agricultural University), Bogor, IndonesiaCorrespondence[email protected]
,
Stevia SeptianiDepartment of Management, Faculty of Economics and Management, IPB University (Bogor Agricultural University), Bogor, Indonesia
&
Siti NurlaelaDepartment of Management, Faculty of Economics and Management, IPB University (Bogor Agricultural University), Bogor, Indonesia
Pages 499-519 | Published online: 06 Aug 2020

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Read on this site (4)

Quang-Huy Ngo. (2023) The role of strategic alignment between innovative culture and generic strategy in restaurant sectors: Empirical evidence from Vietnam. Cogent Social Sciences 9:2.
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Athuman Makona, Ruth Elias, Victoria Makuya & Ismail Abdi Changalima. (2023) Does innovation ambidexterity influence restaurant economic performance in the post-COVID-19 era? The mediating effect of customer orientation. Cogent Business & Management 10:2.
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Danni Zheng & Zengxian Liang. (2023) Determinants of improving small tourism business performance and entrepreneurs’ quality of life: evidence from a three-year longitudinal study. Asia Pacific Journal of Tourism Research 28:2, pages 127-142.
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Tomás F. Espino-Rodríguez & Ana Verónica Berdejo-Fariña. The barriers and enablers affecting innovation in hotel gastronomy and its impact on performance. Journal of Foodservice Business Research 0:0, pages 1-35.
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Articles from other publishers (9)

Xuhui Dong. (2023) The Structure and Influencing Factors of Students’ Innovation and Entrepreneurship Ability Based on the Structural Equation Model. Applied Mathematics and Nonlinear Sciences 0:0.
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Nitty Hirawaty Kamarulzaman, Nurul Hasyima Khairuddin, Haslinda Hashim & Siti Rahayu Hussin. (2021) Measuring market orientation, innovative marketing strategies and performance: evidence from the Malaysian agro-food manufacturers. Journal of Agribusiness in Developing and Emerging Economies 13:2, pages 211-228.
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Mauro Alejandro Monroy Ceseña. (2022) Estudio bibliométrico de la innovación y mercadotecnia de servicios en la industria de restaurantes. Inquietud Empresarial 22:2, pages 15-33.
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Yun He, Wenjie Li & Jiaolong Xue. (2022) What and how driving consumer engagement and purchase intention in officer live streaming? A two-factor theory perspective. Electronic Commerce Research and Applications 56, pages 101223.
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Ma’mun Sarma, Stevia Septiani & Marthin Nanere. (2022) The Role of Entrepreneurial Marketing in the Indonesian Agro-Based Industry Cluster to Face the ASEAN Economic Community. Sustainability 14:10, pages 6163.
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Mukhamad Najib, Abdul Aziz Abdul Rahman, Abror Abror, Riani Rachmawati, Megawati Simanjuntak, Prita Prasetya, Dwi Suhartanto & Farah Fahma. (2021) Leaders’ Support of Sustainable Innovation and Business Sustainability in Developing Countries: Evidence from Small and Medium Food Processing Enterprises. Sustainability 13:23, pages 13091.
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Muhammad Sabbir Rahman, Hasliza Hassan & Fadi Abdel Muniem Abdel Fattah. (2021) Optimisation of restaurants’ hospitality performance: the roles of innovation, internal and external power understanding capability. International Journal of Innovation Science 13:5, pages 684-708.
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Mukhamad Najib, Abdul Aziz Abdul Rahman & Farah Fahma. (2021) Business Survival of Small and Medium-Sized Restaurants through a Crisis: The Role of Government Support and Innovation. Sustainability 13:19, pages 10535.
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Mukhamad Najib, Wita Juwita Ermawati, Farah Fahma, Endri Endri & Dwi Suhartanto. (2021) FinTech in the Small Food Business and Its Relation with Open Innovation. Journal of Open Innovation: Technology, Market, and Complexity 7:1, pages 88.
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