https://orcid.org/0000-0003-3047-6504
Citations (4)
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Shima Behnoosh, Geoff Dickson & Michael Naylor. (2023) Endorsement and promoting sport and physical activity to young people: exploring gender and the career status of athlete endorsers. Managing Sport and Leisure 0:0, pages 1-19.
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Articles from other publishers (3)
Pranjal Gupta, Jennifer L. Burton & Letícia Costa Barros. (2022) Gender of the online influencer and follower: the differential persuasive impact of homophily, attractiveness and product-match. Internet Research 33:2, pages 720-740.
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Jiawen Zhao. (2023) The Effectiveness of Live-Streaming Influencers on Consumers: A Case Study in Douyin. BCP Business & Management 43, pages 366-372.
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Yihan Jiang. 2022. Proceedings of the 2022 International Conference on Economics, Smart Finance and Contemporary Trade (ESFCT 2022). Proceedings of the 2022 International Conference on Economics, Smart Finance and Contemporary Trade (ESFCT 2022)
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