Advanced search
Publication Cover
Journalism Practice Volume 13, 2019 - Issue 5
Submit an article Journal homepage
4,115
Views
71
CrossRef citations to date
0
Altmetric
Articles

Audience Engagement, Reciprocity, and the Pursuit of Community Connectedness in Public Media Journalism

Valerie Belair-GagnonHubbard School of Journalism and Mass Communication, University of Minnesota-Twin Cities, Minneapolis, USACorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0002-7756-1688
ORCID Icon,
Jacob L. NelsonWalter Cronkite School of Journalism and Mass Communication, Arizona State University, Phoenix, USAORCID Iconhttp://orcid.org/0000-0003-2714-9924
ORCID Icon &
Seth C. LewisSchool of Journalism & Communication, University of Oregon, Eugene, USAORCID Iconhttp://orcid.org/0000-0001-7498-0599
ORCID Icon
Pages 558-575 | Published online: 14 Nov 2018

Citations (71)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (39)

Kelly Fincham. (2023) Business as Usual: How Journalism’s Professional Logics Continue to Shape News Organization Policies Around Social Media Audiences. Journalism Practice 17:7, pages 1482-1499.
Read now
Llúcia Castells-Fos, Carles Pont-Sorribes & Lluís Codina. (2023) Decoding News Media Relevance and Engagement through Reputation, Visibility and Audience Loyalty: A Scoping Review. Journalism Practice 0:0, pages 1-20.
Read now
Damon Kiesow, Shuhua Zhou & Lei Guo. (2023) Affordances for Sense-Making: Exploring Their Availability for Users of Online News Sites. Digital Journalism 11:6, pages 962-981.
Read now
Joakim Karlsen, Margrethe Havgar & Christian. L. Rødsrud. (2023) ‘Always Viking’: Archaeologists Collaborating with Public Service Media to Broaden Access to Archaeological Fieldwork. Public Archaeology 0:0, pages 1-23.
Read now
Lindita Camaj. (2023) The Monitorial Role of Crowdsourced Journalism: Audience Engagement in Corruption Reporting in Nonprofit Newsrooms. Journalism Practice 17:5, pages 911-929.
Read now
Anna Eveliina Hänninen & Tarja Rautiainen-Keskustalo. (2023) The Rise of the Talking Journalist: Human Voice, Engagement, and Trust in Live Journalism Performance. Journalism Practice 0:0, pages 1-18.
Read now
Gisele Barão da Silva, Giulia Sbaraini Fontes & Francisco Paulo Jamil Marques. (2023) Risks and Resilience in the Case of Brazilian Female Journalists: How Women Perceive Violence Against Media Professionals and Cope with its Effects. Journalism Studies 24:7, pages 956-975.
Read now
Caroline Murray, Martin J. Riedl & Natalie J. Stroud. (2023) Using Facebook Messenger versus Groups for News Engagement. Digital Journalism 0:0, pages 1-19.
Read now
Avery E. Holton, Valérie Bélair-Gagnon, Diana Bossio & Logan Molyneux. (2023) “Not Their Fault, but Their Problem”: Organizational Responses to the Online Harassment of Journalists. Journalism Practice 17:4, pages 859-874.
Read now
Jason T. Peifer & Laura P.B. Partain. (2023) Citizen Forums: Examining a Journalistic Transparency Initiative’s Capacity to Foster Understanding, Connection, and Trust. Journalism Practice 0:0, pages 1-21.
Read now
Cindy Royal. (2023) Design Implications for a Burgeoning Digital Product Ecosystem: Roles, Culture and Engagement. Digital Journalism 11:3, pages 587-594.
Read now
Mohamed Ben Moussa. (2023) Journalism Metadiscourse on Professional Identity and Verification in UAE. Journalism Practice 0:0, pages 1-19.
Read now
Yu Tian, Jeongwon Yang & Ploypin Chuenterawong. (2023) Share or not? Effects of Stereotypes on Social Media Engagement Using the Stereotype Content Model. Journalism Practice 17:3, pages 574-600.
Read now
Constanza Gajardo, Irene Costera Meijer & David Domingo. (2023) From Abstract News Users to Living Citizens: Assessing Audience Engagement Through a Professional Lens. Journalism Practice 17:3, pages 508-524.
Read now
Tomás Dodds, Claes de Vreese, Natali Helberger, Valeria Resendez & Theresa Seipp. (2023) Popularity-driven Metrics: Audience Analytics and Shifting Opinion Power to Digital Platforms. Journalism Studies 24:3, pages 403-421.
Read now
Bernat Ivancsics, Eve Washington, Helen Yang, Emily Sidnam-Mauch, Ayana Monroe, Errol Francis$suffix/text()$suffix/text(), Joseph Bonneau, Kelly Caine & Susan E. McGregor. (2023) The Invisible Infrastructures of Online Visibility: An Analysis of the Platform-Facing Markup Used by U.S.-Based Digital News Organizations. Digital Journalism 0:0, pages 1-24.
Read now
Jacob L. Nelson. (2023) “Worse than the Harassment Itself.” Journalists’ Reactions to Newsroom Social Media Policies. Digital Journalism 0:0, pages 1-19.
Read now
Mathias-Felipe de-Lima-Santos & Lucia Mesquita. (2023) Data Journalism in favela: Made by, for, and about Forgotten and Marginalized Communities. Journalism Practice 17:1, pages 108-126.
Read now
Xinzhi Zhang, Rui Zhu, Li Chen, Zhirun Zhang & Minyi Chen. (2022) News from Messenger? A Cross-National Comparative Study of News Media's Audience Engagement Strategies via Facebook Messenger Chatbots. Digital Journalism 0:0, pages 1-20.
Read now
Betsy O’Donovan, Carolyn Nielsen & Jeff Shaw. (2022) Curious Citizens: Whose Voices Are Heard in “People-Powered” Public Media?. Journalism Practice 0:0, pages 1-17.
Read now
Amy A. Ross Arguedas, Sumitra Badrinathan, Camila Mont’Alverne, Benjamin Toff, Richard Fletcher & Rasmus Kleis Nielsen. (2022) “It’s a Battle You Are Never Going to Win”: Perspectives from Journalists in Four Countries on How Digital Media Platforms Undermine Trust in News. Journalism Studies 23:14, pages 1821-1840.
Read now
Muhammad Fahad Humayun & Patrick Ferrucci. (2022) Understanding Social Media in Journalism Practice: A Typology. Digital Journalism 10:9, pages 1502-1525.
Read now
Jisu Kim, Jisu Huh, Bhavtosh Rath, Aadesh Salecha & Jaideep Srivastava. (2022) Relationship between Citizen-Eyewitness Images and Audience Engagement with News. Journalism Practice 16:8, pages 1774-1794.
Read now
Shira Dvir-Gvirsman & Keren Tsuriel. (2022) In an Open Relationship: Platformization of Relations Between News Practitioners and Their Audiences. Journalism Studies 23:11, pages 1308-1326.
Read now
Su Jung Kim, Xiaohan Wang & Edward C. Malthouse. (2022) Digital News Readership and Subscription in the United States during COVID-19: A Longitudinal Analysis of Clickstream and Subscription Data from a Local News Site. Digital Journalism 10:6, pages 1015-1036.
Read now
Pedro Jerónimo, João Carlos Correia & Anabela Gradim. (2022) Are We Close Enough? Digital Challenges to Local Journalists. Journalism Practice 16:5, pages 813-827.
Read now
Rachel R. Mourão & Danielle K. Brown. (2022) Black Lives Matter Coverage: How Protest News Frames and Attitudinal Change Affect Social Media Engagement. Digital Journalism 10:4, pages 626-646.
Read now
Catherine Adams & Glenda Cooper. (2022) “I Felt I Got to Know Everyone”: How News on Stage Combines Theatre and Journalism for a Live Audience. Journalism Practice 0:0, pages 1-18.
Read now
Lucia Vodanovic. (2022) Aesthetic Experience, News Content, and Critique in Live Journalism Events. Journalism Practice 16:1, pages 161-177.
Read now
Daniel O'Brien & Christian-Mathias Wellbrock. (2021) How the Trick is Done – Conditions of Success in Entrepreneurial Digital Journalism. Digital Journalism 0:0, pages 1-28.
Read now
Avery E. Holton, Valérie Bélair-Gagnon & Cindy Royal. (2021) The Human Side of (News) Engagement Emotion, Platform and Individual Agency. Digital Journalism 9:8, pages 1184-1189.
Read now
Mark Coddington, Seth C. Lewis & Valerie Belair-Gagnon. (2021) The Imagined Audience for News: Where Does a Journalist’s Perception of the Audience Come From?. Journalism Studies 22:8, pages 1028-1046.
Read now
Seth C. Lewis, Rodrigo Zamith & Mark Coddington. (2020) Online Harassment and Its Implications for the Journalist–Audience Relationship. Digital Journalism 8:8, pages 1047-1067.
Read now
Steen Steensen, Raul Ferrer-Conill & Chris Peters. (2020) (Against a) Theory of Audience Engagement with News. Journalism Studies 21:12, pages 1662-1680.
Read now
Seong Jae Min. (2020) What the Twenty-First Century Engaged Journalism can Learn from the Twentieth Century Public Journalism. Journalism Practice 14:5, pages 626-641.
Read now
Magda Konieczna. (2020) Reimagining Newsroom Collaboration: How Two European News Nonprofits Are Inviting Citizens In. Journalism Practice 14:5, pages 592-607.
Read now
Thomas R. Schmidt & Regina G. Lawrence. (2020) Engaged Journalism and News Work: A Sociotechnical Analysis of Organizational Dynamics and Professional Challenges. Journalism Practice 14:5, pages 518-536.
Read now
Yiping Xia, Sue Robinson, Megan Zahay & Deen Freelon. (2020) The Evolving Journalistic Roles on Social Media: Exploring “Engagement” as Relationship-Building between Journalists and Citizens. Journalism Practice 14:5, pages 556-573.
Read now
Valerie Belair-Gagnon, Rodrigo Zamith & Avery E. Holton. (2020) Role Orientations and Audience Metrics in Newsrooms: An Examination of Journalistic Perceptions and their Drivers. Digital Journalism 8:3, pages 347-366.
Read now

Articles from other publishers (32)

Jiajing Hu, Hua Wang, Liangqiang Li & Ling Guo. (2024) How travel vlog audience members become tourists: Exploring audience involvement and travel intention. Computers in Human Behavior 152, pages 108045.
Crossref
Peter Peprah Manu. (2023) Challenges and the Impact on the Performance of Ghanaian Universities’ Radio Broadcasting, the Case of Radio Universe 105.7fm.. Journal of Media,Culture and Communication:41, pages 1-8.
Crossref
Nathalie Pignard-Cheynel & Laura Amigo. (2023) (Re)connecting with audiences. An overview of audience-inclusion initiatives in European French-speaking local news media. Journalism 24:12, pages 2612-2631.
Crossref
Gyanesh Govindarajan, K.A. Geetha, Santosh K. Patra & T.T. Sreekumar. (2023) Enhancing social capital and reciprocity through community news media during COVID-19: a study of video volunteers. Online Information Review 47:7, pages 1396-1414.
Crossref
Danielle Deavours, Will Heath, Kaitlin Miller, Misha Viehouser, Sandra Palacios-Plugge & Ryan Broussard. (2022) Reciprocal journalism’s double-edged sword: How journalists resolve cognitive dissonance after experiencing harassment from audiences on social media. Journalism 24:11, pages 2454-2473.
Crossref
Jaemin Kim, Michael Greiner & Cynthia Miree. (2023) Embedded agency in competitive environments: distribution of new occupations for data-oriented practices. Management Research Review 46:11, pages 1485-1510.
Crossref
Natalie Jomini Stroud & Emily Van Duyn. (2023) Curbing the decline of local news by building relationships with the audience. Journal of Communication.
Crossref
Petra Kovačević. (2023) Solutions Journalism in Practice: The Tension Between Critical and Compelling Presentation of Solutions in BBC’s Social Media Video Stories. Media Literacy and Academic Research, pages 115-138.
Crossref
Llúcia Castells-Fos, Carlos Lopezosa, Carles Pont-Sorribes & Lluís Codina. (2023) Reputación, visibilidad y fidelización de audiencias de medios: una propuesta operativa desde la academia. Estudios sobre el Mensaje Periodístico 29:2, pages 419-430.
Crossref
Daniel O. Ong’ong’a. (2023) Unveiling African narratives on Facebook: Media posts and audience engagement. Journal of African Media Studies 15:2, pages 199-216.
Crossref
Katherine M. Engelke. (2023) Metajournalistic Discourse on Participatory Journalism: Examining a Decade of Coverage in Trade Magazines. Journalism and Media 4:2, pages 612-630.
Crossref
Giuliana O. Murfet, Shanshan Lin, Jan C. Ridd, Gunhild H. Cremer, Susan Davidson & Danielle M. Muscat. (2023) Shifts in Diabetes Health Literacy Policy and Practice in Australia—Promoting Organisational Health Literacy. International Journal of Environmental Research and Public Health 20:10, pages 5778.
Crossref
Lynette Holman & Gregory P. Perreault. (2022) Diffusion of innovations in digital journalism: Technology, roles, and gender in modern newsrooms. Journalism 24:5, pages 938-957.
Crossref
Mathias-Felipe De-Lima-Santos, Allen Munoriyarwa, Adeola Abdulateef Elega & Charis Papaevangelou. (2023) Google News Initiative’s Influence on Technological Media Innovation in Africa and the Middle East. Media and Communication 11:2.
Crossref
Raul Ferrer-Conill, Michael Karlsson, Mario Haim, Aske Kammer, Dag Elgesem & Helle Sjøvaag. (2021) Toward ‘Cultures of Engagement’? An exploratory comparison of engagement patterns on Facebook news posts. New Media & Society 25:1, pages 95-118.
Crossref
Piper Liping Liu, Vincent Huang, Melannie Zhan & Xinshu Zhao. (2022) "Nice You Share in Return": Informational Sharing, Reciprocal Sharing, and Life Satisfaction Amid COVID-19 Pandemic. Social Indicators Research 165:2, pages 453-471.
Crossref
Mphathisi Ndlovu & Nkosini Aubrey Khupe. 2023. New Journalism Ecologies in East and Southern Africa. New Journalism Ecologies in East and Southern Africa 95 111 .
Llúcia Castells-Fos, Carles Pont-Sorribes & Lluís Codina. (2022) La sostenibilidad de los medios a través de los conceptos de engagement y relevancia: scoping review. Doxa Comunicación. Revista Interdisciplinar de Estudios de Comunicación y Ciencias Sociales, pages 19-38.
Crossref
Jacob L. Nelson & Stephanie Edgerly. (2021) The (Ir)Relevance of Audience Studies in Journalism Education. Journalism & Mass Communication Educator 77:2, pages 177-189.
Crossref
Constanza Gajardo & Irene Costera Meijer. (2022) How to tackle the conceptual inconsistency of audience engagement? The introduction of the Dynamic Model of Audience Engagement. Journalism, pages 146488492210803.
Crossref
Rob Cover, Ashleigh Haw & Jay Daniel Thompson. 2022. Fake News in Digital Cultures: Technology, Populism and Digital Misinformation. Fake News in Digital Cultures: Technology, Populism and Digital Misinformation 153 176 .
Thomas R. Schmidt, Jacob L. Nelson & Regina G. Lawrence. (2020) Conceptualizing the Active Audience: Rhetoric and Practice in “Engaged Journalism”. Journalism 23:1, pages 3-21.
Crossref
Giordano Zambelli & Luciano Morganti. 2022. Futures of Journalism. Futures of Journalism 19 33 .
José Sixto-García, Ana-Isabel Rodríguez-Vázquez & Alba Silva-Rodríguez. 2022. Digital Political Communication Strategies. Digital Political Communication Strategies 155 168 .
Jacob L Nelson. (2019) The next media regime: The pursuit of ‘audience engagement’ in journalism. Journalism 22:9, pages 2350-2367.
Crossref
Cristóbal Fernando Benavides Almarza & Ligia García-Béjar. (2021) ¿Por qué ven Netflix quienes ven Netflix?: experiencias de engagement de jóvenes mexicanos frente a quien revolucionó el consumo audiovisual. Revista de Comunicación 20:1, pages 29-47.
Crossref
Syed Hassan Raza, Umer Zaman & Moneeba Iftikhar. (2021) Examining the Effects of Media-Generated Stereotypes on Receivers’ Trust and Attitude in Pakistan. Moderating Influence of Ethnicity and Gender. Information 12:1, pages 35.
Crossref
Ong’ong’a Daniel Oloo. (2021) Exploring the Social Media Culture of Commenting: Youtube Users Sentiments of “Misinformation” on International News Media Sphere.. Social Communication 7:1, pages 90-100.
Crossref
Mathias-Felipe de-Lima-Santos & Lucia Mesquita. 2021. Journalism, Data and Technology in Latin America. Journalism, Data and Technology in Latin America 55 96 .
Patricia Henriquez-Coronel, Gregory Roca Guapacasa & Carmen Valecillos. (2020) Engagement strategies of influential journalists on Twitter Ecuador. Engagement strategies of influential journalists on Twitter Ecuador.
Patrick Ferrucci & Kathleen I Alaimo. (2019) Escaping the news desert: Nonprofit news and open-system journalism organizations. Journalism 21:4, pages 489-506.
Crossref
Patrick Ferrucci & Jacob L. Nelson. (2019) The New Advertisers: How Foundation Funding Impacts Journalism. Media and Communication 7:4, pages 45-55.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.