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Journal of China Tourism Research Volume 15, 2019 - Issue 4
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Article

Does Brand Personification Matter in Consuming Tourism Real Estate Products? A Perspective on Brand Personality, Self-congruity and Brand Loyalty

品牌人格化在旅游房地产产品消费中重要吗？一个新的品牌个性、自我一致性和品牌忠诚的视角

Zhihong LiuDepartment of Tourism and Hospitality Management, School of Economics and Commerce, South China University of Technology, Guangzhou, ChinaCorrespondence[email protected]
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,
Songshan (Sam) HuangSchool of Business and Law, Edith Cowan University, Joondalup, AustraliaView further author information
&
Shangyan LiangDepartment of Tourism Management, School of Management, Jinan University, Guangzhou, ChinaView further author information
Pages 435-454 | Received 15 Feb 2018, Accepted 13 Jun 2018, Published online: 14 Jan 2019

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Zhongjuan Ji, Honggang Xu, Qingming Cui & Peng Yang. (2022) National tourism standards and local practices: Based on the experience of Tibet, China. Journal of China Tourism Research 18:6, pages 1191-1211.
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Ali Shakoori, Ali Asghar Saeidi & Yaser Bagheri. (2022) An Integrated Approach to Understanding Visitors' Behavioral Intentions: A Case Study of the Naghsh-e Jahan Square, Esfahan. Leisure Sciences 0:0, pages 1-25.
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Articles from other publishers (6)

Usep Suhud, Najihah Hanisah Marmaya, Suddin Lada & Umi Wahidah. 2023. Proceedings of the 1st International Conference on Management and Business (ICoMB 2022). Proceedings of the 1st International Conference on Management and Business (ICoMB 2022) 96 106 .
Chengli Song, Faizan Ali, Cihan Cobanoglu, Luana Nanu & Seung Hyun Jenna Lee. (2022) The effect of biophilic design on customer's subjective well-being in the hotel lobbies. Journal of Hospitality and Tourism Management 52, pages 264-274.
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Shaohua Yang, Salmi Mohd Isa, T. Ramayah, Jun Wen & Edmund Goh. (2021) Developing an extended model of self-congruity to predict Chinese tourists' revisit intentions to New Zealand: the moderating role of gender. Asia Pacific Journal of Marketing and Logistics 34:7, pages 1459-1481.
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Shaohua Yang, Salmi Mohd Isa & T. Ramayah. (2022) Does uncertainty avoidance moderate the effect of self-congruity on revisit intention? A two-city (Auckland and Glasgow) investigation. Journal of Destination Marketing & Management 24, pages 100703.
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Shaohua Yang, Salmi Mohd Isa & T. Ramayah. (2020) A Theoretical Framework to Explain the Impact of Destination Personality, Self-Congruity, and Tourists’ Emotional Experience on Behavioral Intention. SAGE Open 10:4, pages 215824402098331.
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Erkan YILDIZ. (2020) MARKA KİŞİLİĞİ BOYUTLARININ MARKA VEFASI BOYUTLARI ÜZERİNDEKİ ETKİLERİNE YÖNELİK BİR ARAŞTIRMA. Fırat Üniversitesi Sosyal Bilimler Dergisi 30:2, pages 317-334.
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