Advanced search
Publication Cover
Journal of China Tourism Research Volume 15, 2019 - Issue 4
Submit an article Journal homepage
691
Views
8
CrossRef citations to date
0
Altmetric
Article

Does Brand Personification Matter in Consuming Tourism Real Estate Products? A Perspective on Brand Personality, Self-congruity and Brand Loyalty

品牌人格化在旅游房地产产品消费中重要吗？一个新的品牌个性、自我一致性和品牌忠诚的视角

Zhihong LiuDepartment of Tourism and Hospitality Management, School of Economics and Commerce, South China University of Technology, Guangzhou, ChinaCorrespondence[email protected]
View further author information
,
Songshan (Sam) HuangSchool of Business and Law, Edith Cowan University, Joondalup, AustraliaView further author information
&
Shangyan LiangDepartment of Tourism Management, School of Management, Jinan University, Guangzhou, ChinaView further author information
Pages 435-454 | Received 15 Feb 2018, Accepted 13 Jun 2018, Published online: 14 Jan 2019

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.