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Article

Does Brand Personification Matter in Consuming Tourism Real Estate Products? A Perspective on Brand Personality, Self-congruity and Brand Loyalty

品牌人格化在旅游房地产产品消费中重要吗?一个新的品牌个性、自我一致性和品牌忠诚的视角

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Pages 435-454 | Received 15 Feb 2018, Accepted 13 Jun 2018, Published online: 14 Jan 2019

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