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Journal of Global Fashion Marketing Volume 5, 2014 - Issue 4: Fashion and Smart Virtual Reality
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Factors impacting the efficacy of augmented reality virtual dressing room technology as a tool for online visual merchandising

虚拟更衣室技术作为网络视觉营销的工具影响增强现实感的因素

Gallayanee YaoyuneyongDepartment of Marketing and Fashion Merchandising, The University of Southern Mississippi, Hattiesburg, Mississippi, United StatesCorrespondence[email protected]
,
Jamye K. FosterDepartment of Marketing and Fashion Merchandising, The University of Southern Mississippi, Hattiesburg, Mississippi, United States
&
Leisa R. FlynnDepartment of Marketing and Fashion Merchandising, The University of Southern Mississippi, Hattiesburg, Mississippi, United States
Pages 283-296 | Received 02 Nov 2013, Accepted 28 Feb 2014, Published online: 18 Jun 2014

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Muhammad Saleem, Suzilawati Kamarudin, Haneen Mohammad Shoaib & Asim Nasar. (2023) Influence of augmented reality app on intention towards e-learning amidst COVID-19 pandemic. Interactive Learning Environments 31:5, pages 3083-3097.
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Eunsoo Baek, Ho Jung Choo, So-Yeon Yoon, Hyein Jung, Gahoi Kim, Hyesun Shin, Hyunchul Kim & Hyunsook Kim. (2015) An exploratory study on visual merchandising of an apparel store utilizing 3D technology. Journal of Global Fashion Marketing 6:1, pages 33-46.
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Karinna Nobbs, Kar Mun Foong & Jonathan Baker. (2015) An exploration of fashion visual merchandising and its role as a brand positioning device. Journal of Global Fashion Marketing 6:1, pages 4-19.
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Gallayanee Starwind Yaoyuneyong, Wesley A. Pollitte, Jamye K. Foster & Leisa R. Flynn. (2018) Virtual dressing room media, buying intention and mediation. Journal of Research in Interactive Marketing 12:1, pages 125-144.
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Daniel Guhl, Daniel Klapper, Katharina Massner, Martin Spann, Lucas Stich & Narine Yegoryan. (2017) Behavioral Biases in Marketing. SSRN Electronic Journal.
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