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Journal of Global Fashion Marketing Volume 7, 2016 - Issue 3: Italian Fashion Case Study
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Articles

Corporate museums and brand authenticity: Explorative research of the Gucci Museo

企业博物馆和品牌真实性: 针对古驰博物馆的探索性研究

Giuseppe BertoliDepartment of Economia e Management, University of Brescia, Brescia, ItalyCorrespondence[email protected]
,
Bruno BusaccaDepartment of Marketing, University “Bocconi”, Milano, Italy
,
Maria Carmela OstillioMarketing Area, Sda Bocconi School of Management, Milano, Italy
&
Silvia Di VitoYoox Net-A-Porter Group, Milano, Italy
Pages 181-195 | Received 14 Nov 2015, Accepted 18 Feb 2016, Published online: 16 May 2016

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Sally Mohamed Amer, Amany Ahmed Elshimy & Moataz El Sayed Mohamed Abo El Ezz. (2023) The role of brand experience on brand equity: Mediating effect of authenticity in new luxury fashion brands. Cogent Business & Management 10:3.
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Eleonora Carloni, Michela Arnaboldi, Eleonora Lorenzini & Antonio Calabrò. (2023) Corporate museums and performance measurement systems. Museum Management and Curatorship 0:0, pages 1-19.
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Sookhyun Kim, Akira Shimizu & Raffaele Donvito. (2016) Italian fashion case study. Journal of Global Fashion Marketing 7:3, pages 147-149.
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Articles from other publishers (4)

Mara Cerquetti, Marta Maria Montella & Domenico Sardanelli. (2023) Corporate museums as heritage vehicles: A comparative analysis between family and non-family businesses. CORPORATE GOVERNANCE AND RESEARCH & DEVELOPMENT STUDIES:2, pages 65-86.
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Angelo Riviezzo, Michela Cesarina Mason, Antonella Garofano & Maria Rosaria Napolitano. (2022) Uncovering the worth of the past: the relationship between corporate museums' strategic orientation and dual performance. Management Decision 60:7, pages 1852-1874.
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Francesco Rossini & Esterina Nervino. (2019) City Branding and Public Space. An empirical analysis of Dolce & Gabbana’s Alta Moda event in Naples. The Journal of Public Space:Vol. 4 n. 4, pages 61-82.
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Anthony Kent, Suzanne Winfield & Charlotte Shi. 2018. Vintage Luxury Fashion. Vintage Luxury Fashion 205 218 .

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