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Journal of Global Fashion Marketing Volume 7, 2016 - Issue 3: Italian Fashion Case Study
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Articles

Corporate museums and brand authenticity: Explorative research of the Gucci Museo

企业博物馆和品牌真实性: 针对古驰博物馆的探索性研究

Giuseppe BertoliDepartment of Economia e Management, University of Brescia, Brescia, ItalyCorrespondence[email protected]
,
Bruno BusaccaDepartment of Marketing, University “Bocconi”, Milano, Italy
,
Maria Carmela OstillioMarketing Area, Sda Bocconi School of Management, Milano, Italy
&
Silvia Di VitoYoox Net-A-Porter Group, Milano, Italy
Pages 181-195 | Received 14 Nov 2015, Accepted 18 Feb 2016, Published online: 16 May 2016

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