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Journal of Global Scholars of Marketing Science Volume 21, 2011 - Issue 3
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Original Articles

The Effects of Consumer Preferences for Wireless Internet Services on the Demand for Mobile Devices

额客基于移动设备对无线互联网服务的偏好研究

Daeyoung Koh Service Industries Research Center, Korea Institute for Industrial Economics and Trade, Republic of Korea Phone: +82 2 3299 3124 E-mail: [email protected]
,
Hyunseung Cho Service Industries Research Center, Korea Institute for Industrial Economics and Trade, Republic of Korea Phone: +82 2 3299 3216 E-mail: [email protected]
&
Yoon-Ah Jo Service Industries Research Center, Korea Institute for Industrial Economics and Trade, Phone: +82 2 3299 3269 E-mail: [email protected]
Pages 146-154 | Received 28 Jan 2011, Accepted 22 Sep 2011, Published online: 03 Jan 2012

Citations (4)

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Read on this site (3)

KimH.Y. Hahn & Jihyun Kim. (2013) Salient antecedents of mobile shopping intentions: Media dependency, fashion/brand interest and peer influence. Journal of Global Fashion Marketing 4:4, pages 225-246.
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Juran Kim, Ki Hoon Lee & Charles R. Taylor. (2013) Effects of mobile direct experience on perceived interactivity and attitude toward smartphone applications. Journal of Global Scholars of Marketing Science 23:3, pages 282-296.
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Joongha Ahn, Changwon Lee, Jongsu Lee & Michael Paik. (2012) An analysis of different types of advertising media and their influence on consumer preferences and purchase intentions for digital cameras. Journal of Global Scholars of Marketing Science 22:4, pages 356-369.
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Articles from other publishers (1)

Yan Jiang, Jeeyeon Kim, Jeonghye Choi & Moon Young Kang. (2020) From clicks to bricks: The impact of product launches in offline stores for digital retailers. Journal of Business Research 120, pages 302-311.
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