Advanced search
Publication Cover
Journal of Global Scholars of Marketing Science Volume 23, 2013 - Issue 4: Creativity and Passion between Global Branding and Country of Origin Roots
Submit an article Journal homepage
811
Views
13
CrossRef citations to date
0
Altmetric
Article

Does country of origin affect brand associations? The case of Italian brands in China

原产地能否影响品牌联想？以在中国的意大利品牌为例

Francesca ChecchinatoDepartment of Management and IMALab – International Management to Asia Laboratory, Università Ca' Foscari Venezia, Venice, ItalyCorrespondence[email protected]
,
Marta DisegnaSchool of Economics and Management, Free University of Bolzano, Bolzano, Italy
&
Tiziano VescoviDepartment of Management and IMALab – International Management to Asia Laboratory, Università Ca' Foscari Venezia, Venice, Italy
Pages 409-421 | Received 04 Oct 2012, Accepted 15 Feb 2013, Published online: 26 Jul 2013

Citations (13)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (9)

Thamaraiselvan Natarajan, Jegan Jayapal, Sinthubairavi Jegan & Nakul Gangadharan. (2023) Brand Placements: An Exemplary Integration in Reality Shows. Quarterly Review of Film and Video 40:1, pages 112-137.
Read now
Reza Ashari Nasution, Devi Arnita & Saqina Qanidya Purnama. (2021) Believe It or Not: The Effect of Involvement on the Credibility of Image Transfer through co-Branding. Journal of International Consumer Marketing 33:5, pages 578-594.
Read now
Isaac Cheah, Anwar Sadat Shimul & Macy Hoi Ming Man. (2020) Young consumer’s attitude toward local versus foreign luxury brands. Journal of Global Fashion Marketing 11:4, pages 397-412.
Read now
Francesca Checchinato, Marta Disegna & Tiziano Vescovi. (2018) The challenge of publishing research about a never-ending subject for marketing scholars: The country of origin. Journal of Global Scholars of Marketing Science 28:2, pages 160-165.
Read now
Serena Rovai. (2018) Digitalisation, luxury fashion and “Chineseness”: The influence of the Chinese context for luxury brands and the online luxury consumers experience. Journal of Global Fashion Marketing 9:2, pages 116-128.
Read now
Meena Rambocas & Aniera Xuxa Ramsubhag. (2018) The Moderating Role of Country of Origin on Brand Equity, Repeat Purchase Intentions, and Word of Mouth in Trinidad and Tobago. Journal of Global Marketing 31:1, pages 42-55.
Read now
Jamid Ul Islam & Zillur Rahman. (2016) Examining the effects of brand love and brand image on customer engagement: An empirical study of fashion apparel brands. Journal of Global Fashion Marketing 7:1, pages 45-59.
Read now
Hye-Shin Kim, Eun-Young Shin, An Cheng, Sharron J. Lennon & Wing-sun Liu. (2015) Influence of design, workmanship, and familiarity on perceptions of country-of-origin apparel brands: A study of consumers in the US, China and Japan. Journal of Global Fashion Marketing 6:4, pages 265-277.
Read now
Gaetano Aiello, Raffaele Donvito & Tiziano Vescovi. (2013) Creativity and passion between global branding and country of origin roots. Journal of Global Scholars of Marketing Science 23:4, pages 357-360.
Read now

Articles from other publishers (4)

Mônica Cavalcanti Sá de Abreu, Fabiana Nogueira Holanda Ferreira & João Felipe Barbosa Araripe Silva. (2021) To be or not to be sustainable in an emerging market? Conjoint analysis of customers' behavior in purchasing denim jeans. Journal of Fashion Marketing and Management: An International Journal 26:3, pages 452-472.
Crossref
Flavia Bonaiuto, Stefano De Dominicis, Uberta Ganucci Cancellieri, William D. Crano, Jianhong Ma & Marino Bonaiuto. (2021) Italian Food? Sounds Good! Made in Italy and Italian Sounding Effects on Food Products' Assessment by Consumers. Frontiers in Psychology 12.
Crossref
Robert E. Hinson, Ellis Osabutey, John Paul Kosiba & Frederick O. Asiedu. (2020) Internationalisation and branding strategy. Qualitative Market Research: An International Journal 23:4, pages 747-766.
Crossref
Sang Jin Kim, Yung Kyun Choi, Kyung Hoon Kim & Honglei Liu. (2015) Country of origin and brand image influences on perceptions of online game quality. Journal of Consumer Behaviour 14:6, pages 389-398.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.