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Journal of Global Scholars of Marketing Science Volume 24, 2014 - Issue 4
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Articles

Mediating effect of store attachment in formation of store emotions and patronage through art and culture sponsorship in retailing

商店感情和惠顾的形成：通过艺术和文化赞助

Jong Kuk ShinDepartment of Business Administration, Pusan National University, Busan, Republic of Korea
&
Minsook ParkDepartment of Distribution Management, Catholic University of Pusan, Busan, Republic of KoreaCorrespondence[email protected]
Pages 441-452 | Received 14 Nov 2013, Accepted 31 Dec 2013, Published online: 17 Sep 2014

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Read on this site (3)

Sandra Maria Correia Loureiro & Dong-Mo Koo. (2018) Following up the article “Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments” by Loureiro, Koo, and Ribeiro. Journal of Global Scholars of Marketing Science 28:2, pages 208-213.
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Yeo Jin Jung & Jiyoung Kim. (2016) Facebook marketing for fashion apparel brands: Effect of other consumers’ postings and type of brand comment on brand trust and purchase intention. Journal of Global Fashion Marketing 7:3, pages 196-210.
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Seong Do Cho, Kyoungeun Kim & Daekwan Kim. (2015) Antecedents and effects of customer–service employee attachments on customer–company identification and word-of-mouth: the case of Cheong in South Korea. Journal of Global Scholars of Marketing Science 25:1, pages 91-105.
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Articles from other publishers (1)

Min-Sook Park, Jong-Kuk Shin & Yong Ju. (2019) Attachment styles and electronic word of mouth (e-WOM) adoption on social networking sites. Journal of Business Research 99, pages 398-404.
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