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Cogent Social Sciences Volume 9, 2023 - Issue 1
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LEISURE & TOURISM

How does electronic word of mouth on Instagram affect travel behaviour in Indonesia: A perspective of the information adoption model

Pantas H. Silaban1 Graduate School, Master of Management Program, University of HKBP Nommensen, Medan, IndonesiaView further author information
,
Wen-Kuo Chen2 Department of Money and Banking, National Kaohsiung University of Science and Technology, Kaohsiung, TaiwanView further author information
,
Surmida Sormin3 Faculty of Economics and Business, Management Program, University of HKBP Nommensen, Medan, IndonesiaView further author information
,
Yehezkiel Natamatua B. P. Panjaitan4 Department of Business Administration, Chaoyang University of Technology, Taichung, TaiwanView further author information
&
Andri Dayarana K. Silalahi3 Faculty of Economics and Business, Management Program, University of HKBP Nommensen, Medan, Indonesia;4 Department of Business Administration, Chaoyang University of Technology, Taichung, TaiwanCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-5399-3742View further author information
ORCID Icon
Article: 2163525 | Received 29 May 2022, Accepted 25 Dec 2022, Published online: 01 Feb 2023

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Read on this site (1)

Ronaldo Yolanda Putra, Rakotoarisoa Maminiaina Heritiana Sedera & Rakotoarisoa Maminirina Fenitra. (2024) Investigating the influence of mobile game addiction on in-app purchase intention in PUBG mobile: the mediating roles of loyalty, negative e-WOM and perceived risk. Cogent Business & Management 11:1.
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Articles from other publishers (2)

Safdar Khan, Sujood Sujood, Asad Rehman & Ramzi Al Rousan. (2024) From screen to plate: an investigation of how information by social media influencers influence food tasting intentions through the integration of IAM and TAM models. Journal of Hospitality and Tourism Insights.
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Cuicui Feng, Ming Yi, Min Hu & Fuchuan Mo. (2024) What facilitates users’ compliance willingness to health information in online health communities: a subjective norms perspective. Online Information Review.
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