Cogent Social Sciences
Volume 9, 2023 - Issue 1
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LEISURE & TOURISM
How does electronic word of mouth on Instagram affect travel behaviour in Indonesia: A perspective of the information adoption model
Pantas H. Silaban1 Graduate School, Master of Management Program, University of HKBP Nommensen, Medan, IndonesiaView further author information
, Wen-Kuo Chen2 Department of Money and Banking, National Kaohsiung University of Science and Technology, Kaohsiung, TaiwanView further author information
, Surmida Sormin3 Faculty of Economics and Business, Management Program, University of HKBP Nommensen, Medan, IndonesiaView further author information
, Yehezkiel Natamatua B. P. Panjaitan4 Department of Business Administration, Chaoyang University of Technology, Taichung, TaiwanView further author information
& Andri Dayarana K. Silalahi3 Faculty of Economics and Business, Management Program, University of HKBP Nommensen, Medan, Indonesia;4 Department of Business Administration, Chaoyang University of Technology, Taichung, TaiwanCorrespondence[email protected]
https://orcid.org/0000-0002-5399-3742View further author information
Article: 2163525
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Received 29 May 2022, Accepted 25 Dec 2022, Published online: 01 Feb 2023
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