Factors affecting the successful implementation of customer relationship management in 3-to-5-star hotels in Viet Nam

Nguyen Viet Thaia Faculty of Hospitality – Tourism, Administration and Business in Services, Tourism and Hospitality Research Group, Thuongmai University, Hanoi, VietnamView further author information

Bui Thi Quynh Tranga Faculty of Hospitality – Tourism, Administration and Business in Services, Tourism and Hospitality Research Group, Thuongmai University, Hanoi, VietnamCorrespondence[email protected]
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Nguyen Le Dinh Quyb Independent researcher, Hanoi, VietnamCorrespondence[email protected]
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Nguyen Thi Quynh Huongc cFaculty of Hospitality – Tourism, Thuongmai University, Hanoi, VietnamView further author information

Vu Thi Thu Huyena Faculty of Hospitality – Tourism, Administration and Business in Services, Tourism and Hospitality Research Group, Thuongmai University, Hanoi, VietnamView further author information

Factors affecting the successful implementation of customer relationship management in 3-to-5-star hotels in Viet Nam

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Factors affecting the successful implementation of customer relationship management in 3-to-5-star hotels in Viet Nam

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