Cogent Social Sciences
Volume 10, 2024 - Issue 1
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Tourism & Hospitality
Factors affecting the successful implementation of customer relationship management in 3-to-5-star hotels in Viet Nam
Nguyen Viet Thaia Faculty of Hospitality – Tourism, Administration and Business in Services, Tourism and Hospitality Research Group, Thuongmai University, Hanoi, VietnamView further author information
, Bui Thi Quynh Tranga Faculty of Hospitality – Tourism, Administration and Business in Services, Tourism and Hospitality Research Group, Thuongmai University, Hanoi, VietnamCorrespondence[email protected]
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Nguyen Le Dinh Quyb Independent researcher, Hanoi, VietnamCorrespondence[email protected]
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Nguyen Thi Quynh Huongc cFaculty of Hospitality – Tourism, Thuongmai University, Hanoi, VietnamView further author information
& Vu Thi Thu Huyena Faculty of Hospitality – Tourism, Administration and Business in Services, Tourism and Hospitality Research Group, Thuongmai University, Hanoi, VietnamView further author information
Article: 2316062
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Received 04 Aug 2023, Accepted 05 Feb 2024, Published online: 29 Feb 2024
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