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Cogent Business & Management Volume 6, 2019 - Issue 1
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Research Article

The influence of electronic word of mouth on Instagram users: An emphasis on consumer socialization framework

Narges Delafrooz1 Faculty of Management and Accounting, Department of Business Management, Rasht Branch, Islamic Azad University, Rasht, IranCorrespondence[email protected]
View further author information
,
Yalda Rahmati1 Faculty of Management and Accounting, Department of Business Management, Rasht Branch, Islamic Azad University, Rasht, IranView further author information
&
Mehrzad Abdi1 Faculty of Management and Accounting, Department of Business Management, Rasht Branch, Islamic Azad University, Rasht, IranView further author information
|
Len Tiu Wright2 De Montfort University Faculty of Business and Law, UKView further author information
(Reviewing editor)
Article: 1606973 | Received 24 Dec 2018, Accepted 08 Apr 2019, Published online: 13 May 2019

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Aobakwe Ledikwe, Beate Stiehler-Mulder & Mornay Roberts-Lombard. (2020) Product involvement, WOM and eWOM in the fast food industry: A young adult perspective in an emerging African economy. Cogent Business & Management 7:1.
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Ali B. Mahmoud, Alexander Berman, Nicholas Grigoriou & Konstantinos Solakis. Investigating gender as a moderator of extreme-context perception effects on behavioural tendencies towards fashion brands on Instagram in West Africa. Journal of Marketing Communications 0:0, pages 1-23.
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Articles from other publishers (11)

Madeleine Marcella-Hood & Rita Marcella. (2022) Purposive and non-purposive information behaviour on Instagram. Journal of Librarianship and Information Science 55:3, pages 634-657.
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Junfeng Liao, Rundong Li, Yongyu Liao & Xu Guo. (2023) How Long Will It Delay?. Journal of Organizational and End User Computing 35:3, pages 1-25.
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Khirul Basar Mim, Tunmin (Catherine) Jai & Stacy H. Lee. (2022) The Influence of Sustainable Positioning on eWOM and Brand Loyalty: Analysis of Credible Sources and Transparency Practices Based on the S-O-R Model. Sustainability 14:19, pages 12461.
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Monika Monika & Ferdi Antonio. (2022) How Superhero Characters Shape Brand Alliances and Leverage the Local Brand: The Evidence from Indonesia. Businesses 2:1, pages 33-53.
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Aurel Millenia Farizqi & Itca Istia Wahyuni. (2022) SRATEGI PENGELOLAAN KONTEN “F BEAUTY STANDARD” DALAM MEMBAGUN E-WOM PADA AKUN INSTAGRAM @madformakeup.co. Medium 9:2, pages 225-241.
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Cho-I Park & Young Namkung. (2022) The Effects of Instagram Marketing Activities on Customer-Based Brand Equity in the Coffee Industry. Sustainability 14:3, pages 1657.
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Paulo Ribeiro Cardoso & Manuel José Fonseca. 2022. Navigating Digital Communication and Challenges for Organizations. Navigating Digital Communication and Challenges for Organizations 113 129 .
Ayşe DEMİR. (2021) BİR SOSYAL MEDYA ARACI OLAN INSTAGRAM VE ALGILANAN SOSYALLEŞME: BOKSÖR ÖRNEĞİINSTAGRAM AND PERCEIVED SOCIALIZATION: THE CASE OF A BOXER. Uluslararası Sosyal Bilimler Akademi Dergisi:7, pages 1615-1638.
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Yu-Hsi Yuan, Yi-Cheng Yeh, Chia-Huei Wu, Cheng-Yong Liu, Hsin-Hao Chen & Chien-Wen Chen. (2021) The Study of Para-Social Interaction With E-Word-of-Mouth for Influencer Marketing by Complex Computing. Journal of Organizational and End User Computing 34:3, pages 1-15.
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Saim Sabah KENDİR & İbrahim AYDIN. (2021) Facebook Reklamlarının Satın Alma Niyeti ve Reklamın İlgi Çekiciliğine Yönelik Tutum Üzerindeki Etkisinin Araştırılması. Yüzüncü Yıl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, pages 91-112.
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Pushpavalli Maniam & Izzal Asnira Zolkepli. 2020. Innovative Management and Business Practices in Asia. Innovative Management and Business Practices in Asia 184 202 .

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