Citations (112)
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Fei Fan & Kara Chan. (2023) From a Relational Approach: The Persuasiveness of Advertisements Endorsed by Celebrities and Online Influencers. Journal of Promotion Management 29:5, pages 735-757.
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Camila Assunção Crumo. (2022) Delivering meanings: the “appification” of formal restaurants in Brazil amid the coronavirus pandemic. Food, Culture & Society 0:0, pages 1-16.
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Rico Piehler, Michael Schade, Julia Sinnig & Christoph Burmann. (2022) Traditional or ‘instafamous’ celebrity? Role of origin of fame in social media influencer marketing. Journal of Strategic Marketing 30:4, pages 408-420.
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Denver D’Rozario & Guang Yang. (2020) The emerging market for “Delebs” (dead celebrities) - An ethics-based, sustainability analysis of key stakeholder positions. Journal of Global Scholars of Marketing Science 30:3, pages 252-273.
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Outi Lundahl. (2020) Dynamics of positive deviance in destigmatisation: celebrities and the media in the rise of veganism. Consumption Markets & Culture 23:3, pages 241-271.
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Jessica Gall Myrick. (2019) An Experimental Test of the Roles of Audience Involvement and Message Frame in Shaping Public Reactions to Celebrity Illness Disclosures. Health Communication 34:9, pages 1060-1068.
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Edward Brooker & Marion Joppe. (2016) Is Imitation the Best Form of Flattery? Innovation Challenges in Festivals and Events. Journal of Hospitality Marketing & Management 25:3, pages 259-269.
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Marie Louise Radanielina-Hita. (2015) Parental Mediation of Media Messages Does Matter: More Interaction About Objectionable Content Is Associated With Emerging Adults’ Sexual Attitudes and Behaviors. Health Communication 30:8, pages 784-798.
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Joe Phua. (2014) The Influence of Asian American Spokesmodels in Technology-Related Advertising: An Experiment. Howard Journal of Communications 25:4, pages 399-414.
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StephenD. Perry. (2010) What's Hot and What's Enduring? Reviewing Article Downloads from MCS
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Jimmy Sanderson. (2010) “The Nation Stands Behind You”: Mobilizing Social Support on 38pitches.com. Communication Quarterly 58:2, pages 188-206.
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RossD. Petty & Denver D'Rozario. (2009) The Use of Dead Celebrities in Advertising and Marketing: Balancing Interests in the Right of Publicity. Journal of Advertising 38:4, pages 37-49.
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