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Journal of Euromarketing Volume 14, 2005 - Issue 1-2
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Original Articles

Pan-European Marketing Ten Years After 1993–A Current Appraisal and Proposed Conceptual Framework

Chris Halliburton European School of Management, Oxford, England
&
Reinhard Hünerberg University of Kassel, Germany
Pages 15-34 | Published online: 05 Oct 2008

Citations (4)

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Read on this site (1)

StevenW. Kopp, JohnC. Kozup, TracyA. Suter & CharlesR. Taylor. (2008) Protecting the Global Brand in the European Union. Journal of Euromarketing 17:1, pages 23-34.
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Articles from other publishers (3)

Fabio Ancarani, Frank Jacob & Frédéric Jallat. (2009) Cross‐country analysis of price levels and dispersion in online and offline environments: an empirical analysis in France and Germany. Journal of Product & Brand Management 18:7, pages 497-505.
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Mónica Gómez & Natalia Rubio Benito. (2008) Manufacturer's characteristics that determine the choice of producing store brands. European Journal of Marketing 42:1/2, pages 154-177.
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Stan Paliwoda & Svetla Marinova. (2007) The marketing challenges within the enlarged Single European Market. European Journal of Marketing 41:3/4, pages 233-244.
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