Pan-European Marketing Ten Years After 1993–A Current Appraisal and Proposed Conceptual Framework

REFERENCES

• Akaah , P. I. 1991 . Strategy Standardisation in International Marketing: An Empirical Investigation of Its Degree of Use and Correlates . Journal of Global Marketing , 4 ( 2 ) : 39 – 62 .
   Google Scholar
• Altmann , F-L. 2001 . “ Formation of National Identities; Regional and Transnational Identities. ” . In Proceedings of the Colloquy of the Council of Europe “The Concept of Identity,” Strasbourg 17th/18th April
   Google Scholar
• Askegaard , S. and Madsen , T. K. 1998 . The Local and the Global: Exploring Traits of Homogeneity and Heterogeneity in European Food Cultures . International Business Review , 7 ( 6 ) : 549 – 568 .
   Google Scholar
• Bolz , J. 1992 . Wettbewerbsorientierte Standardisierung der Internationalen Markt-bearbeitung: Eine Empirische Anaylse der Europäischen Sclüsselmärkte , Darmstadt : Universitäts Verlag .
   Google Scholar
• Chhabra , S. S. 1996 . Marketing Adaptation by Multinational Corporations in South America . Journal of Global Marketing , 9 ( 4 ) : 57 – 74 .
   Google Scholar
• Commission Regulation (EC) No. 1400/2002 . 2002 . Commission Regulation (EC) No. 1400/2002 of 31 July 2002 on the Application of Article 81 (3) of the Treaty to Categories of Vertical Agreements and Concerted Practices in the Motor Vehicle Sector . Official Journal of the European Communities , L 203/30, 1st August, 2002
   Google Scholar
• Craig , C. S. and Douglas , S. 2001 . Conducting International Marketing Research in the Twenty-first Century . International Marketing Review , 18 ( 1 ) : 80 – 90 .
   Web of Science ®Google Scholar
• Emmanouilidis , J. A. and Giering , C. 2003 . Light and Shade-An Evaluation of the Convention's Proposals from http://www.cap.uni-muenchen.de/konvent/spotlight/Spotlight_08-03_e.pdf
   Google Scholar
• Euromonitor Plc . 2002 . European Marketing Data and Statistics 2002, , 37th edition London
   Google Scholar
• Eurostat . 2002 . Jahrbuch , 2002. Luxembourg
   Google Scholar
• Eurostat . 2003 . Price Convergence between EU Member States-Coefficient of Variation of Comparative Price Levels of Final Consumption by Private Households Including Indirect Taxes from http://europa.eu.int/comm/eurostat/Public/datashop/print-product/EN?catalogue=Eurostat&product=1-er012-EN&mode=download
   Google Scholar
• Ghemawat , P. 2003 . Semiglobalization and International Business Strategy . Journal of International Business Studies , 34 ( 2 ) : 138 – 152 .
   Web of Science ®Google Scholar
• Grein , A. 2000 . The Impact of Market Similarity on International Marketing Strategies: The Automobile Industry in Western Europe . Thunderbird International Business Review , 42 ( 2 ) : 167 – 179 .
   Google Scholar
• Haller , M. 1999 . “ Voiceless Submission or Deliberate Choice? European Integration and the Relation Between National and European Identity. ” . In Nation and National Identity. The European Experience in Perspective Edited by: Kriese . 261 – 296 . Chur-Zürich
   Google Scholar
• Halliburton , C. and Hünerberg , R. 1993 . Pan-European Marketing-Myth or Reality? . Journal of International Marketing , 1 ( 3 ) : 77 – 92 .
   Google Scholar
• Halliburton , C. and Hünerberg , R. 1993 . European Marketing; Readings and Cases, Reading 1.1 , London : Addison-Wesley .
   Google Scholar
• Hildebrand , D. and Simon , H. 2000 . “ Basisoptionen Internationaler Wettbewerbs-strategien. ” . In Fallstudien zum Internationalen Management Edited by: Zentes . Wiesbaden
   Google Scholar
• Hofstede , F. T. , Steenkamp , J-B.E.M. and Wedel , M. 1999 . International Market Segmentation Based on Consumer-Product Relations . Journal of Marketing Research , 36 ( 1 ) : 1 – 17 .
   Web of Science ®Google Scholar
• Hofstede , F. T. , Wedel , M. and Steenkamp , J-B.E.M. 2002 . Identifying Spatial Segments in International Markets . Marketing Science , 21 ( 2 ) : 160 – 177 .
   Web of Science ®Google Scholar
• Hünerberg , R. 1994 . Internationales Marketing Landsberg
   Google Scholar
• Huszagh , S. , Fox , R. J. and Day , E. 1985 . Global Marketing: An Empirical Investigation . Columbia Journal of World Business , 21 : 31 – 44 .
   Google Scholar
• Jallat , F. and Kimmel , A. J. 2002 . Marketing in Culturally Diverse Environments: The Case of Western Europe . Business Horizons , 45 ( 4 ) : 30 – 36 .
   Google Scholar
• Jansen , T. , ed. 1999 . “ Reflections on European Identity ” . In Working Paper (Forward Studies Unit of the European Commission), Brussels
   Google Scholar
• Karklins , R. 2001 . “ The Concept of Collective Identity. ” . In Proceedings of the Colloquy of the Council of Europe “The Concept of Identity,” Strasbourg 17th/18th April
   Google Scholar
• Kotler , P. 1984 . The Ad.Biz Goes Global . Fortune , : 61 – 64 .
   Google Scholar
• Krimphove , D. 2002 . Europäisches Werberecht , München .
   Google Scholar
• Leeflang , P. S. H. and van Raaij , W. F. 1995 . The changing consumer in the European Union: A ‘Meta-analysis.’ . International Journal of Research in Marketing , 12 ( 5 ) : 373 – 387 .
   Google Scholar
• Levitt , T. 1983 . The Globalization of Markets . Harvard Business Review , 61 ( 3 ) : 92 – 102 .
   Web of Science ®Google Scholar
• Lewis , C. and Vickerstaff , A. 2001 . Beer Branding in British and Czech Companies: A Comparative Study . Marketing Intelligence & Planning , 19 ( 5 ) : 341 – 350 .
   Google Scholar
• Mazur , L. 2001 . Brands Return to a Pan-European Marketing Style . Marketing , : 1 – 3 . 6/14/2001
   Google Scholar
• Michalski , A. and Tallberg , J. 1999 . “ Project on European Integration Indicators. People's Europe ” . In Working Paper, (Forward Studies Unit of the European Commission), Brussels
   Google Scholar
• Müller , W. G. 1996 . Die Standardisierbarkeit Internationaler Werbung: Kulturen Verlangen Adaptionen . Marketing ZFP , 3 : 179 – 190 .
   Google Scholar
• NTC Publications (Ed.) . 2002 . The Marketing Pocket Book 2003 , Henley-on-Thames .
   Google Scholar
• NTC Publications (Ed.) . 1993 . The Marketing Pocket Book 1994 , Henley-on-Thames .
   Google Scholar
• Ozsomer , A. , Bodur , M. and Cavusgil , S. T. 1991 . Marketing Standardisation by Multinationals in an Emerging Market . European Journal of Marketing , 25 ( 12 ) : 50 – 64 .
   Google Scholar
• Pasco , M. 2001 . Euro-youth: Myth or Reality? . Admap , 36 ( 6 ) : 14 – 15 .
   Google Scholar
• Richter , T. 2001 . Marketing Mix Standardization in International Marketing , Peter .
   Google Scholar
• Lang , Frankfurt and Savitt , R. 1998 . This Thing I Call Europe . International Marketing Review , 15 ( 6 ) : 444 – 446 .
   Google Scholar
• Schuh , A. 2000 . Global Standardization as a Success Formula for Marketing in Central Eastern Europe . Journal of World Business , 35 ( 2 ) : 133 – 148 .
   Web of Science ®Google Scholar
• Shoham , A. 1996 . Marketing-mix Standardization . Journal of Global Marketing , 10 ( 2 ) : 91 – 119 .
   Google Scholar
• Sorenson , R. Z. and Wiechmann , U. E. 1975 . “ How Multinationals View Marketing Standardization. ” . In Harvard Business Review 38 – 54 . May-June
   Google Scholar
• Steenkamp , J-B.E.M. 2001 . The Role of National Culture in International Marketing Research . International Marketing Review , 18 ( 1 ) : 30 – 44 .
   Web of Science ®Google Scholar
• Voigt , S. and Schmidt , A. 2003 . Making European Merger Policy More Predictable , Brussels : European Round Table of Industrialists .
   Google Scholar
• Whitelock , J. M. and Pimblett , C. 1997 . The Standardization Debate in International Marketing . Journal of Global Marketing , 10 ( 3 ) : 45 – 66 .
   Google Scholar