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Journal of Global Marketing Volume 19, 2006 - Issue 2
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Original Articles

Charting the Evolution of Russian Firms from Soviet “Producer Orientation” to Contemporary “Market Orientation”

John U. Farley International Business, The Tuck School of Business, Dartmouth College, Hanover, NH, USA
&
Rohit Deshpandé Harvard Business School, Boston, MA, USA
Pages 7-26 | Received 01 May 2005, Accepted 01 Oct 2005, Published online: 04 Oct 2008

Citations (11)

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Read on this site (3)

Bahar Ashnai, Maria Smirnova, Stephan C. Henneberg & Peter Naudé. (2019) Dyadic Operationalization in Business Relationships: The Empirical Example of Marketing-Purchasing Collaboration. Journal of Business-to-Business Marketing 26:1, pages 19-42.
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JohnU. Farley, Scott Hoenig, DonaldR. Lehmann & Hoang Thuy Nguyen. (2008) Marketing Metrics Use in a Transition Economy: The Case of Vietnam. Journal of Global Marketing 21:3, pages 179-190.
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Rohit Deshpandé & JohnU. Farley. (2007) Interdisciplinary Research Within a Modified Competing Values Model of Organizational Performance. Journal of Global Marketing 20:2-3, pages 5-16.
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Articles from other publishers (8)

Nick Ashill, Amjad Abuelsamen, Tanya Gibbs & Rania W. Semaan. (2022) Understanding organization-customer links in a service setting in Russia. Journal of Retailing and Consumer Services 66, pages 102949.
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Maria M. Smirnova. (2020) Managing business and social network relationships in Russia: The role of relational capabilities, institutional support and dysfunctional competition. Industrial Marketing Management 89, pages 340-354.
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Глеб Халиков. (2020) Evaluation of the relationship between client-centricity of small and medium businesses and their performance. Маркетинг и маркетинговые исследования Marketing and Marketing Research 3, pages 184-189.
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Natalia Guseva & Vera Rebiazina. 2019. Modeling Economic Growth in Contemporary Russia. Modeling Economic Growth in Contemporary Russia 97 128 .
V. A. Bondarenko & E. V. Pisareva. 2018. Contemporary Issues in Business and Financial Management in Eastern Europe. Contemporary Issues in Business and Financial Management in Eastern Europe 41 48 .
Maria M. Smirnova, Vera A. Rebiazina & Johanna Frösén. (2018) Customer orientation as a multidimensional construct: Evidence from the Russian markets. Journal of Business Research 86, pages 457-467.
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Kelly Hewett & Alexander V. Krasnikov. (2016) Investing in Buyer–Seller Relationships in Transitional Markets: A Market–Based Assets Perspective. Journal of International Marketing 24:1, pages 57-81.
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Maria Smirnova, Peter Naudé, Stephan C. Henneberg, Stefanos Mouzas & Sergei P. Kouchtch. (2011) The impact of market orientation on the development of relational capabilities and performance outcomes: The case of Russian industrial firms. Industrial Marketing Management 40:1, pages 44-53.
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