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Journal of Global Marketing Volume 20, 2007 - Issue 1
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Original Articles

A Cross-Cultural Classification of Service Export Performance Using Artificial Neural Networks

Japan, Germany, United States

David Smith Faculty of Business Administration, Lakehead University, 955 Oliver Road, Thunder Bay, Ontario, Canada, P7B 5E1
Pages 5-19 | Accepted 01 Aug 2006, Published online: 22 Sep 2008

Citations (5)

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Kristen Bell DeTienne & David H. DeTienne. (2017) Neural networks in strategic marketing: exploring the possibilities. Journal of Strategic Marketing 25:4, pages 289-300.
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Articles from other publishers (4)

Mariluz Fernández-Alles, Tiia Vissak & Oliver Lukason. (2023) Which variables predict the internationalization type of academic spin-offs?. Heliyon 9:2, pages e13172.
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Oliver Lukason, Tiia Vissak & Maria-Jesus Segovia-Vargas. (2021) How Does Managerial Experience Predict the Internationalization Type of a Young Firm?. IEEE Access 9, pages 18148-18166.
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Jieke Chen, Carlos M.P. Sousa & Xinming He. (2016) The determinants of export performance: a review of the literature 2006-2014. International Marketing Review 33:5, pages 626-670.
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Max Coulthard. 2012. Service Science Research, Strategy and Innovation. Service Science Research, Strategy and Innovation 73 85 .

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