Journal of Global Marketing, Volume 20, Issue 1 (2007)

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Journal of Global Marketing, Volume 20, Issue 1 (2007)

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EDITORIAL

Editorial
EDITORIAL
Erdener Kaynak
Pages: 1-4
Published online: 22 Sep 2008
First Page PreviewforEDITORIAL | PDF (537.6 KB)
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Original Articles

Article
A Cross-Cultural Classification of Service Export Performance Using Artificial Neural Networks
Japan, Germany, United States
David Smith
Pages: 5-19
Published online: 22 Sep 2008
AbstractforA Cross-Cultural Classification of Service Export Performance Using Artificial Neural Networks | References | PDF (684.5 KB)
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Article
The Implications of Export Performance Measurement for the Significance of the Determinants of Export Performance
An Empirical Investigation of Brazilian Firms
Rosane K. Gertner, David Gertner & Dennis Guthery
Pages: 21-38
Published online: 22 Sep 2008
AbstractforThe Implications of Export Performance Measurement for the Significance of the Determinants of Export Performance | References | PDF (672.9 KB)
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Article
Analysis of Marketing Standardization Strategies
A “City” Market Framework
Henry F. L. Chung & Zhenni Wang
Pages: 39-59
Published online: 22 Sep 2008
AbstractforAnalysis of Marketing Standardization Strategies | References | PDF (687.6 KB)
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Article
Attitudes of U.S. Retailers Toward China, Canada, and the United States as Manufacturing Sources for Furniture: An Assessment of Competitive Priorities
Urs Buehlmann, Matthew Bumgardner, Torsten Lihra & Mary Frye
Pages: 61-73
Published online: 22 Sep 2008
AbstractforAttitudes of U.S. Retailers Toward China, Canada, and the United States as Manufacturing Sources for Furniture: An Assessment of Competitive Priorities | References | PDF (632.9 KB)
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Article
Competitive Positioning in International Logistics: Identifying a System of Attributes Through Neural Networks and Decision Trees
Srinivas Durvasula, Steven Lysonski & Subhash C. Mehta
Pages: 75-89
Published online: 22 Sep 2008
AbstractforCompetitive Positioning in International Logistics: Identifying a System of Attributes Through Neural Networks and Decision Trees | References | PDF (798.6 KB)
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