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Journal of Marketing for Higher Education Volume 13, 2004 - Issue 1-2
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Original Articles

Key Elements of a Successful Drive Toward Marketing Strategy Making

Cynthia W. Cann PhD Marketing & Management Department, The University of Scranton, Scranton, PA, 18511 E-mail: [email protected]
&
Marie A. George PhD Planning and Institutional Research, The University of Scranton, Scranton, PA, 18511 E-mail: [email protected]
Pages 1-15 | Received 31 Mar 2003, Accepted 10 Apr 2003, Published online: 11 Aug 2010

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Read on this site (4)

Tomás Dwyer. (2022) Conceptualisations of market orientation in the higher education literature. Journal of Marketing for Higher Education 0:0, pages 1-23.
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Dora E. Bock, Sonja Martin Poole & Mathew Joseph. (2014) Does branding impact student recruitment: a critical evaluation. Journal of Marketing for Higher Education 24:1, pages 11-21.
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Fernando Angulo, Albena Pergelova & Josep Rialp. (2010) A market segmentation approach for higher education based on rational and emotional factors. Journal of Marketing for Higher Education 20:1, pages 1-17.
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Lynn Dailey, Murphy Anderson, Cristina Ingenito, David Duffy, Paul Krimm & Scott Thomson. (2006) Understanding MBA Consumer Needs and the Development of Marketing Strategy. Journal of Marketing for Higher Education 16:1, pages 143-158.
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Articles from other publishers (1)

Umi Narimawati, Eddy Soeryanto & Dwi Kartini. (2018) ASEAN Community and Indonesia’s Competitiveness in Higher Education: A Need for Market Orientation. Asian Journal of Scientific Research 11:3, pages 449-455.
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