Key Elements of a Successful Drive Toward Marketing Strategy Making

REFERENCES

• Argyris , Chris . 1999 . On Organizational Learning, , 2nd Ed. , MA : Blackwell Publishers .
   Google Scholar
• Argyris , Chris . 1991 . Teaching Smart People How to Learn . Harvard Business Review , 69 ( 3 ) : 99 – 109 .
   Web of Science ®Google Scholar
• Argyris , Chris . 1990 . Overcoming Organizational Defenses , MA : Allyn and Bacon .
   Google Scholar
• Argyris , Chris . 1983 . Reasoning, Learning and Action: Individual and Organizational , CA : Jossey-Bass .
   Google Scholar
• Argyris , Chris and Schon , Donald . 1996 . Organizational Learning II , NY : Addison-Wesley .
   Google Scholar
• Baker , William E. and James , M. Sinkula . 1999 . The Synergistic Effect of Market Orientation and Learning Orientation on Organizational Performance . Journal of the Academy of Marketing Science , 27 ( Fall ) : 411 – 427 .
   Google Scholar
• Day , George S. and David , B. Montgomery . 1983 . “Diagnosing the Experience Curve . Journal of Marketing , 47 ( Spring ) : 44 – 58 .
   Web of Science ®Google Scholar
• Day , George S. and David , B. Montgomery . 1991 . Learning About Markets.” Marketing Science Institute Report No. 91-117. Cambridge, MA: Marketing Science Institute
   Google Scholar
• Deal , Terrence E. and Allen , A. Kennedy . 1982 . Corporate Cultures , MA : Addison Wesley .
   Google Scholar
• Deshpande , Rohit and Webster , Frederick E. Jr. 1989 . Organizational Culture and Marketing: Defining the Research Agenda . Journal of Marketing , 47 ( Fall ) : 101 – 10 .
   Google Scholar
• Galer , Graham and van der Heijden , Kees . 1992 . The Learning Organization: How Planners Create Organizational Learning . Marketing Intelligence and Planning , 10 ( 6 ) : 5 – 12 .
   Google Scholar
• Geertz , Clifford . 1973 . The Interpretation of Cultures , NY : Basic Books .
   Google Scholar
• Gilley , Jerry and Maycunich , Ann . 2000 . Organizational Learning Performance and Change , MA : Perseus Publishing .
   Google Scholar
• Hurley , Roberyt F. and Tomas , M. Hult . 1998 . Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination . Journal of Marketing , 62 ( July ) : 42 – 54 .
   Web of Science ®Google Scholar
• Jaworski , Bernard J. and Ajay , K. Kohli . 1993 . “Market Orientation: Antecedents and Consequences . Journal of Marketing , 57 ( July ) : 53 – 70 .
   Web of Science ®Google Scholar
• Keith , Robert J. 1960 . The Marketing Revolution . Journal of Marketing, (January) , : 36
   Web of Science ®Google Scholar
• Kohli , Ajay K. and Bernard , J. Jaworski . 1990 . Market Orientation: The Construct, Research Propositions, and Managerial Implications . Journal of Marketing , 54 ( April ) : 1 – 18 .
   Web of Science ®Google Scholar
• Lee , S. , Courtney , J. F. Jr. and O'Keefe , R. M. 1992 . A System for Organizational Learning Using Cognitive Maps,” OMEGA . International Journal of Management Science , 20 ( Spring ) : 23 – 36 .
   Google Scholar
• Levitt , Theodore . 1962 . Innovations in Marketing , New York : McGraw Hill .
   Google Scholar
• Lewin , Kurt . 1958 . “ Group Decisions and Social Change ” . In Readings in Social Psychology , Edited by: Maccobby , Newcomb and Hartley . New York : Holt, Rinehart & Winston .
   Google Scholar
• Likert , Rensis . 1967 . New Patterns of Management and The Human Organization , New York : McGraw-Hill .
   Google Scholar
• Liu , Sandra S. 1998 . Integrating Strategic Marketing on an Institutional Level . Journal of Marketing for Higher Education , 8 ( 4 ) : 17 – 28 .
   Google Scholar
• Menon , Anil . 1999 . “Antecedents and Consequences of Marketing Strategy Making: A Model and a Test . Journal of Marketing , 63 ( April ) : 18 – 40 .
   Web of Science ®Google Scholar
• Schultz . 1994 . “Traditional Marketers Have Become Obsolete . Marketing News (June) , 6 : 11
   Google Scholar
• Senge , Peter M. 1990 . The Fifth Discipline: The Art and Practice of the Learning Organization , New York : Doubleday .
   Google Scholar
• Senge , Peter M. 1994 . The Fifth Discipline Fieldbook , NY : Currency Book .
   Google Scholar
• Sinkula , James M. 1994 . Market Information Processing and Organizational Learning . Journal of Marketing , 58 ( January ) : 35 – 45 .
   Web of Science ®Google Scholar
• Sinkula , James M. , Baker , William E. and Noordewier , Thomas . 1997 . A Framework for Market-Based Organizational learning: Linking Values, Knowledge, and Behavior . Journal of the Academy of Marketing Science , 25 ( Fall ) : 305 – 318 .
   Google Scholar
• Stata , Ray . 1992 . Management Innovation . Executive Excellence , 9 ( June ) : 8 – 9 .
   Google Scholar
• Tobin , Daniel R. 1993 . Re-Educating the Corporation: Foundations for the Learning Organization , Essex Junction, VT : Oliver Wright. .
   Google Scholar
• Valentin , E. K. 1996 . The Marketing Concept and the Conceptualization of Market Strategy . Journal of Marketing Theory and Practice, (Fall) , : 16 – 27 .
   Google Scholar
• Zaltman , Gerald , Duncan , Robert and Holbek , Jonny . 1973 . Innovations and Organizations , New York : John Wiley & Sons, Inc. .
   Google Scholar