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Journal of Promotion Management Volume 6, 2001 - Issue 1-2
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BRANDING, INTEGRATED MARKETING COMMUNICATIONS, AND PROMOTIONS

The Influence of Consumers' Environmental Sensitivity on Product Choices

An Empirical Study

Victoria A. Seitz PhD California State University-San Bernardino, 5500 University Parkway, San Bernardino, CA, 92407-2397, USA
&
Nabil Razzouk PhD The Marketing Department, California State University-San Bernardino, USA
Pages 133-146 | Received 17 Apr 2000, Accepted 15 Jun 2000, Published online: 12 Oct 2008

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Tian Zeng & Fabien Durif. (2020) The Impact of Eco-Design Packaging on Food Waste Avoidance: A Conceptual Framework. Journal of Promotion Management 26:5, pages 768-790.
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Zafar Uddin Ahmed, Wolfgang Hinck & Reto Felix. (2018) Twenty-Five Years after the Fall of the Berlin Wall: An Empirical Revisit of West German Consumers' Attitudes Toward Products and Brands from Former East Germany. Journal of Promotion Management 24:6, pages 895-910.
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Jun Yu, KevinR. Coulson, JoyceX. Zhou & Joseph Wen. (2013) Substantive and Associative Claims in Environmental Communication: A Study of Fortune 500 Websites. Journal of Promotion Management 19:2, pages 211-223.
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Articles from other publishers (3)

Murat Bayram YILAR, Yıldıray KARADAĞ, Orhan ÜNAL & Hakan ÖRTEN. (2022) Sosyal Bilgiler Öğretmen Adaylarının Duyarlılık Değerine İlişkin Görüşlerinin İncelenmesiExamination of Social Studies Teacher Candidates’ Views on the Value of Sensitivity. Uluslararası Türk Eğitim Bilimleri Dergisi 2022:19, pages 433-453.
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Olesia Mihai, Victoria Seitz, Elias Rizkallah & Ehab Khamas. 2015. Ideas in Marketing: Finding the New and Polishing the Old. Ideas in Marketing: Finding the New and Polishing the Old 772 778 .
Nila M. WieseDaniel J. Sherman. (2010) Integrating Marketing and Environmental Studies Through an Interdisciplinary, Experiential, Service-Learning Approach. Journal of Marketing Education 33:1, pages 41-56.
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