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Journal of Promotion Management Volume 6, 2001 - Issue 1-2
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BRANDING, INTEGRATED MARKETING COMMUNICATIONS, AND PROMOTIONS

The Influence of Consumers' Environmental Sensitivity on Product Choices

An Empirical Study

Victoria A. Seitz PhD California State University-San Bernardino, 5500 University Parkway, San Bernardino, CA, 92407-2397, USA
&
Nabil Razzouk PhD The Marketing Department, California State University-San Bernardino, USA
Pages 133-146 | Received 17 Apr 2000, Accepted 15 Jun 2000, Published online: 12 Oct 2008

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