Advanced search
Publication Cover
Journal of Travel & Tourism Marketing Volume 7, 1998 - Issue 4
Submit an article Journal homepage
225
Views
7
CrossRef citations to date
0
Altmetric
ARTICLES

Profiling the Strategic Marketing Activities of Small Tourism Businesses

Brian E. M. King Department of Hospitality, Tourism & Marketing, Victoria University of Technology, P. O. Box 14428, MCMC, Melbourne, Victoria, 8001, Australia
,
Colin Bransgrove Regional Tourism and Development, Tourism New South Wales, Sydney, Australia
&
Paul Whitelaw
Pages 45-59 | Published online: 13 Oct 2008

Citations (7)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (4)

Weibing Zhao. (2009) The Nature and Roles of Small Tourism Businesses in Poverty Alleviation: Evidence from Guangxi, China. Asia Pacific Journal of Tourism Research 14:2, pages 169-182.
Read now
Weibing Zhao & Donald Getz. (2008) Characteristics and Goals of Rural Family Business Owners in Tourism and Hospitality: A Developing Country Perspective. Tourism Recreation Research 33:3, pages 313-326.
Read now
Fiona Macdonald, Thompson Anna & Brent Lovelock. (2008) Back of the Envelope: Small and Medium Tourism Enterprises' Approaches and Attitudes to Planning. Tourism Recreation Research 33:3, pages 265-276.
Read now
Jenny Ji-Yeon Lee, HeidiH. Sung, AgnesL. Defranco & RichardA. Arnold. (2004) Developing, Operating, and Maintaining a Travel Agency Website. Journal of Travel & Tourism Marketing 17:2-3, pages 205-223.
Read now

Articles from other publishers (3)

Raija Komppula. 2007. Tourism in the New Europe. Tourism in the New Europe 123 133 .
Raija Komppula. 2004. Small Firms in Tourism. Small Firms in Tourism 115 138 .
Alison J. Morrison & Brian E.M. King. (2016) Small Tourism Businesses and E-Commerce: Victorian Tourism Online. Tourism and Hospitality Research 4:2, pages 104-115.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.