Citations (26)
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Vagia Mochla & George Tsourvakas. (2023) Quality Dimensions of Political Parties’ Website Services That Satisfy Voters in the Political Marketing. Journal of Political Marketing 22:1, pages 1-13.
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Robert P. Ormrod. (2020) From Markets to Stakeholders: Toward a Conceptual Model of Political Stakeholder Orientation. Journal of Political Marketing 19:4, pages 331-361.
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Guja Armannsdottir, Stuart Carnell & Christopher Pich. (2020) Exploring Personal Political Brands of Iceland’s Parliamentarians. Journal of Political Marketing 19:1-2, pages 74-106.
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Nyarwi Ahmad. (2017) Political Marketing Management of Parliament Under the Presidential Government System: A Lesson Learned from the Indonesia House of Representative Post–New Order Soeharto. Journal of Political Marketing 16:2, pages 71-94.
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Cristian Andrei. (2016) Romania's Total War: How Political Marketing Strategies Work in a Democratization Process. Journal of Political Marketing 15:2-3, pages 240-258.
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ChadM. Milewicz & MarkC. Milewicz. (2014) The Branding of Candidates and Parties: The U.S. News Media and the Legitimization of a New Political Term. Journal of Political Marketing 13:4, pages 233-263.
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NicholasJ. O'Shaughnessy, PaulR. Baines, Aron O'Cass & RobertP. Ormrod. (2012) Political Marketing Orientation: Confusions, Complications, and Criticisms. Journal of Political Marketing 11:4, pages 353-366.
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Aron O'Cass & Ranjit Voola. (2011) Explications of political market orientation and political brand orientation using the resource-based view of the political party. Journal of Marketing Management 27:5-6, pages 627-645.
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RobertP. Ormrod & StephanC. Henneberg. (2010) Understanding voter orientation in the context of political market orientation: is the political customer king?. Journal of Marketing Management 26:1-2, pages 108-130.
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Articles from other publishers (17)
Nyarwi Ahmad. (2021) Political markets, the party-related factors and political party’s market-orientation in Indonesia’s democracy: evidence from Indonesia’s 2014 parliamentary election. Quality & Quantity 56:1, pages 333-357.
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Homagni Choudhury, Zoltan Laszlo Kopacsi, Gunjan Saxena & Nishikant Mishra. (2019) The Ethical Dimension in Political Market Orientation: A Framework for Evaluating the Impact of India’s Look East Policy on Regional Income Convergence. Journal of Business Ethics 168:2, pages 353-372.
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Guja Armannsdottir, Stuart Carnell & Christopher Pich. (2019) Exploring Personal Political Brands of Iceland’s Parliamentarians. Journal of Political Marketing, pages 1-33.
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Nyarwi Ahmad. 2019. Civic Engagement and Politics. Civic Engagement and Politics
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Christopher Pich, Guja Armannsdottir & Louise Spry. (2018) An Exploratory Case Study Focusing on the Creation, Orientation, and Development of a New Political Brand: The Case of the Jury Team. Politics & Policy 46:1, pages 141-181.
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Nyarwi Ahmad. 2018. Social Media Marketing. Social Media Marketing
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Nyarwi Ahmad. 2017. Harnessing Social Media as a Knowledge Management Tool. Harnessing Social Media as a Knowledge Management Tool
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Robert P. Ormrod & Heather Savigny. (2011) Political market orientation. Party Politics 18:4, pages 487-502.
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Robert P. Ormrod. (2011) Limitations and implications of product-oriented, sales-oriented and market-oriented political parties: evidence for public affairs. Journal of Public Affairs 11:4, pages 395-405.
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Robert P. Ormrod & Stephan C. Henneberg. (2011) Political market orientation and strategic party postures in Danish political parties. European Journal of Marketing 45:6, pages 852-881.
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Iordanis Kotzaivazoglou. (2011) Political marketing in the Greek context: does market orientation exist?. International Review on Public and Nonprofit Marketing 8:1, pages 41-56.
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Marcus Phipps, Jan Brace‐Govan & Colin Jevons. (2010) The duality of political brand equity. European Journal of Marketing 44:3/4, pages 496-514.
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Robert P. Ormrod & Stephan C. Henneberg. (2010) An investigation into the relationship between political activity levels and political market orientation. European Journal of Marketing 44:3/4, pages 382-400.
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Stephan C. HennebergMargaret ScammellNicholas J. O'Shaughnessy. (2009) Political marketing management and theories of democracy. Marketing Theory 9:2, pages 165-188.
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Ross Brennan & Stephan C. Henneberg. (2008) Does political marketing need the concept of customer value?. Marketing Intelligence & Planning 26:6, pages 559-572.
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Robert P. Ormrod, Stephan C. Henneberg, Nick Forward, James Miller & Leigh Tymms. (2007) Political marketing in untraditional campaigns: the case of David Cameron's Conservative Party leadership victory. Journal of Public Affairs 7:3, pages 235-248.
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