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Journal of Political Marketing Volume 6, 2007 - Issue 2-3
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Original Articles

Theory-Building in Political Marketing

Parallels in Public Management

Patrick Butler Melbourne Business School, University of Melbourne, 200 Leicester Street, Carlton, Victoria, 3053, Australia
,
Neil Collins National University of Ireland (Cork), Cork, Ireland
&
Dr. Martin R. Fellenz School of Business, University of Dublin, Trinity College, Dublin 2, Ireland
Pages 91-107 | Published online: 22 Sep 2008

Citations (16)

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Read on this site (7)

Albert Chibuwe. (2020) “I Am as Fit as a Fiddle”: Selling the Mugabe Brand in the 2013 Elections in Zimbabwe. Journal of Political Marketing 19:3, pages 279-300.
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Mirza Ashfaq Ahmed, Suleman Aziz Lodhi & Zahoor Ahmad. (2017) Political Brand Equity Model: The Integration of Political Brands in Voter Choice. Journal of Political Marketing 16:2, pages 147-179.
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Albert Chibuwe. (2017) Language and the (re)production of dominance: Zimbabwe African National Union-Patriotic Front (ZANU-PF) advertisements for the July 2013 elections. Critical Arts 31:1, pages 18-33.
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Cristian Andrei. (2016) Romania's Total War: How Political Marketing Strategies Work in a Democratization Process. Journal of Political Marketing 15:2-3, pages 240-258.
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Neil Collins & Patrick Butler. (2015) A marketing perspective on the rise of China: monopoly, politics and value. Journal of Marketing Management 31:3-4, pages 269-288.
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Richard Speed, Patrick Butler & Neil Collins. (2015) Human Branding in Political Marketing: Applying Contemporary Branding Thought to Political Parties and Their Leaders. Journal of Political Marketing 14:1-2, pages 129-151.
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Peter Reeves. (2013) Local Political Marketing in the Context of the Conservative Party. Journal of Nonprofit & Public Sector Marketing 25:2, pages 127-163.
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Articles from other publishers (9)

Natalia Gomez Arteaga & Lillian Clark. 2021. Strategy, Leadership, and AI in the Cyber Ecosystem. Strategy, Leadership, and AI in the Cyber Ecosystem 219 241 .
Staci M. Zavattaro. 2021. Public Branding and Marketing. Public Branding and Marketing 1 4 .
Katie Moon, Deborah Blackman & Helen Dickinson. 2021. The Palgrave Handbook of the Public Servant. The Palgrave Handbook of the Public Servant 597 614 .
Ahmet Ünal & Mevlüt TÜRK. (2020) ÜNİVERSİTE ÖĞRENCİSİ SEÇMENLERİN OY VERME KARARLARI ÜZERİNDE SİYASİ PAZARLAMA UNSURLARININ ETKİSİNİ BELİRLEMEYE YÖNELİK BİR ALAN ÇALIŞMASIA Field Study to Determine on the Impact of Political Marketing Elements on Voting Decisions of University Student Voters. Hitit Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 13:1, pages 144-168.
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Katie Moon, Deborah Blackman & Helen Dickinson. 2020. The Palgrave Handbook of the Public Servant. The Palgrave Handbook of the Public Servant 1 20 .
Lorann DownerLorann Downer. 2016. Political Branding Strategies: Campaigning and Governing in Australian Politics. Political Branding Strategies: Campaigning and Governing in Australian Politics 6 51 .
Marcus Phipps, Jan Brace‐Govan & Colin Jevons. (2010) The duality of political brand equity. European Journal of Marketing 44:3/4, pages 496-514.
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Patrick ButlerPhil Harris. (2009) Considerations on the evolution of political marketing theory. Marketing Theory 9:2, pages 149-164.
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Jordi Xifra Triadú. (2008) Modelos de las relaciones públicas políticas: Análisis de la situación en Cataluña. Revista Latina de Comunicación Social:63, pages 392-399.
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