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Original Articles

Political Star Power and Political Parties

Does Celebrity Endorsement Win First-Time Votes?

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Pages 141-158 | Published online: 22 Sep 2008

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (14)

Bright Senanu, Prince Yao Amu & Hannah Ampomah Mensah. (2023) Celebrity political party endorsement and voter behaviour: a post-election empirical evidence. Journal of Marketing Communications 0:0, pages 1-24.
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Timothy Adivilah Balag’kutu. (2022) Bridges, bargains and brides: an empirical study on chiefly political endorsements in Ghana’s 2016 presidential election. Commonwealth & Comparative Politics 60:1, pages 74-102.
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Harsandaldeep Kaur & Seerat Sohal. (2022) Political brand endorsers, political brand preference, and political brand equity: A mediated moderated model. Journal of Marketing Communications 28:1, pages 3-37.
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Stephen R. O’Sullivan & Robert V. Kozinets. (2020) The ethno/graphic novel: alternative shapes of knowledge and hyper-intensity in consumer research. Consumption Markets & Culture 23:6, pages 569-598.
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Peter John, Oliver James, Alice Moseley, Matt Ryan, Liz Richardson & Gerry Stoker. (2019) The Impact of Peer, Politician, and Celebrity Endorsements on Volunteering: A Field Experiment with English Students. Journal of Nonprofit & Public Sector Marketing 31:3, pages 328-346.
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David J. Jackson. (2018) The Effects of Celebrity Endorsements of Ideas and Presidential Candidates. Journal of Political Marketing 17:4, pages 301-321.
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Matthew D. Atkinson & Darin DeWitt. (2016) Celebrity political endorsements matter. Celebrity Studies 7:1, pages 119-121.
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Dave De Guzman Centeno. (2015) Constructing celebrities as political endorsers: parasocial acts, cultural power, and cultural capital. Philippine Political Science Journal 36:2, pages 209-232.
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Valerie R. O’Regan. (2014) The celebrity influence: do people really care what they think?. Celebrity Studies 5:4, pages 469-483.
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AmyB. Becker. (2013) Star Power? Advocacy, Receptivity, and Viewpoints on Celebrity Involvement in Issue Politics. Atlantic Journal of Communication 21:1, pages 1-16.
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Craig Frizzell. (2011) Public opinion and foreign policy: The effects of celebrity endorsements. The Social Science Journal 48:2, pages 314-323.
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Articles from other publishers (15)

Dannagal G Young, Erin Oittinen, Lindsay H Hoffman & Jennifer L Lambe. (2022) A test of the “hybridity hypothesis:” support for celebrity political expression, political ideology, and need for cognitive closure. International Journal of Public Opinion Research 34:3.
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Waku Ogiso, Hiroaki Funahashi & Yoshiyuki Mano. (2022) Examining the Role of Source Evaluation in Athlete Advocacy: How Can Advocate Athletes Inspire Public Involvement in Racial Issues?. Social Sciences 11:8, pages 372.
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Robin Watson, Thomas J. H. Morgan, Rachel L. Kendal, Julie Van de Vyver & Jeremy Kendal. (2021) Social Learning Strategies and Cooperative Behaviour: Evidence of Payoff Bias, but Not Prestige or Conformity, in a Social Dilemma Game. Games 12:4, pages 89.
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Nkosivile Welcome Madinga, Eugine Tafadzwa Maziriri, Lebogang Thato Mototo & Tinashe Chuchu. (2020) Political campaigns in South Africa: Does celebrity endorsement influence the intention to vote?. Journal of Public Affairs 21:2.
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Judith Cavazos‐Arroyo & Rogelio Puente‐Diaz. (2020) An examination of the effects of rescue workers meaning transfer, attitudes and subjective norms towards being voluntarily involved in civic activities on civic engagement intention. Journal of Philanthropy and Marketing 26:1.
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Patrícia Ianelli Rocha, Jorge Henrique Caldeira de Oliveira & Janaina de Moura Engracia Giraldi. (2019) Marketing communications via celebrity endorsement: an integrative review. Benchmarking: An International Journal 27:7, pages 2233-2259.
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Markéta Štechová & Roman Hájek. (2015) Faithful confidants or fickle coat-changers? Audience’s perceptions of celebrities in political campaigns before the first direct presidential election in the Czech Republic. European Journal of Communication 30:3, pages 337-352.
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Danwill D. Schwender. 2013. Music and Law. Music and Law 3 36 .
Anthony J. Nownes. (2011) An Experimental Investigation of the Effects of Celebrity Support for Political Parties in the United States. American Politics Research 40:3, pages 476-500.
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Sanna InthornJohn Street. (2011) ‘Simon Cowell for prime minister’? Young citizens’ attitudes towards celebrity politics. Media, Culture & Society 33:3, pages 479-489.
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Ekant Veer, Ilda Becirovic & Brett A.S. Martin. (2010) If Kate voted Conservative, would you?. European Journal of Marketing 44:3/4, pages 436-450.
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Jean-Michel Lafleur & Marco Martiniello. (2009) Musiques, musiciens et participation électorale des citoyens issus de l’immigration. Le cas des élections présidentielles américaines de 2008Musics, Musicians and Political Participation of Immigrants. The Case of the 2008 US Presidential ElectionMúsicas, músicos y participación política de los migrantes. El caso de las elecciones presidenciales en EEUU en 2008. Revue européenne des migrations internationales 25:2, pages 101-118.
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Harald Schoen & Thorsten Faas. (2009) Selbst für den Titan zu viel!Too much, even for the “titan” – The effect of celebrity endorsements on voter turnout in the 2009 European Elections. Zeitschrift für Politikberatung 2:3, pages 525-532.
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Andrew PeasePaul R. Brewer. (2008) The Oprah Factor: The Effects of a Celebrity Endorsement in a Presidential Primary Campaign. The International Journal of Press/Politics 13:4, pages 386-400.
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Julia Cage, Moritz Hengel, Nicolas Herve & Camille Urvoy. (2022) Hosting Media Bias: Evidence from the Universe of French Broadcasts, 2002-2020. SSRN Electronic Journal.
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