Advanced search
Publication Cover
Psychology Research and Behavior Management Volume 12, 2019 - Issue
Submit an article Journal homepage
1,446
Views
26
CrossRef citations to date
0
Altmetric
Original Research

Consumers’ Implicit Motivation Of Purchasing Luxury Brands: An EEG Study

Wuke Zhang1 Business School, Ningbo University, Ningbo, Zhejiang Province, People’s Republic of China;2 Academy of Neuroeconomics and Neuromanagement, Ningbo University, Ningbo, Zhejiang Province, People’s Republic of China
,
Jia Jin1 Business School, Ningbo University, Ningbo, Zhejiang Province, People’s Republic of China;2 Academy of Neuroeconomics and Neuromanagement, Ningbo University, Ningbo, Zhejiang Province, People’s Republic of ChinaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-6006-3933
ORCID Icon,
Ailian Wang1 Business School, Ningbo University, Ningbo, Zhejiang Province, People’s Republic of China;2 Academy of Neuroeconomics and Neuromanagement, Ningbo University, Ningbo, Zhejiang Province, People’s Republic of China
,
Qingguo Ma1 Business School, Ningbo University, Ningbo, Zhejiang Province, People’s Republic of China;2 Academy of Neuroeconomics and Neuromanagement, Ningbo University, Ningbo, Zhejiang Province, People’s Republic of China
&
Haihong Yu3 Faculty of Maritime and Transportation, Ningbo University, Ningbo, Zhejiang Province, People’s Republic of China
Pages 913-929 | Published online: 25 Sep 2019

Citations (26)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (3)

Qiang Wei, Dong Lv, Shuna Fu, Dongmei Zhu, Minxiao Zheng, Si Chen & Shihang Zhen. (2023) The Influence of Tourist Attraction Type on Product Price Perception and Neural Mechanism in Tourism Consumption: An ERP Study. Psychology Research and Behavior Management 16, pages 3787-3803.
Read now
Jiefeng Wang, Ailian Wang, Lian Zhu & Haohan Wang. (2021) The Effect of Product Image Dynamism on Purchase Intention for Online Aquatic Product Shopping: An EEG Study. Psychology Research and Behavior Management 14, pages 759-768.
Read now
Danfeng Cai, Lian Zhu, Wuke Zhang, Hao Ding, Ailian Wang, Yao Lu & Jia Jin. (2021) The Impact of Social Crowding on Consumers’ Online Mobile Shopping: Evidence from Behavior and ERPs. Psychology Research and Behavior Management 14, pages 319-331.
Read now

Articles from other publishers (23)

Qiang Wei, Dong Lv, Yixin Lin, Dongmei Zhu, Siyuan Liu & Yuting Liu. (2023) Influence of Utilitarian and Hedonic Attributes on Willingness to Pay Green Product Premiums and Neural Mechanisms in China: An ERP Study. Sustainability 15:3, pages 2403.
Crossref
Wuke Zhang, Jie Yu, Liuting Diao & Senqing Qi. (2023) Editorial: Managerial decision-making from the perspectives of behavioral science and neuroscience. Frontiers in Psychology 14.
Crossref
Ahmed H. Alsharif, Nor Zafir Md Salleh, Mazilah Abdullah, Ahmad Khraiwish & Azmirul Ashaari. (2023) Neuromarketing Tools Used in the Marketing Mix: A Systematic Literature and Future Research Agenda. SAGE Open 13:1, pages 215824402311565.
Crossref
Iara Margolis, Rute Silva, Diego Pinal, Nelson Costa & Bernardo Providência. 2023. Innovations in Mechanical Engineering II. Innovations in Mechanical Engineering II 216 227 .
Miguel Angelo HemzoMiguel Angelo Hemzo. 2023. Marketing Luxury Services. Marketing Luxury Services 61 73 .
Keyu Chen, Wuke Zhang & Pengtao Jiang. (2022) Ratings or Sales? The Neural and Psychological Processes of Online Experience Product Purchase: Evidence from a Sample of Chinese University Students. Behavioral Sciences 12:12, pages 499.
Crossref
Adam Byrne, Emma Bonfiglio, Colin Rigby & Nicky Edelstyn. (2022) A systematic review of the prediction of consumer preference using EEG measures and machine-learning in neuromarketing research. Brain Informatics 9:1.
Crossref
Ping Feng, Jingqiang Wang, Xin Ding, Cong Li, Fumei Guo & Xinyi Ding. (2022) How do extrinsic cues influence consumers’ online hotel booking decisions? An event-related potential experiment. Frontiers in Psychology 13.
Crossref
Ahmed H. Alsharif, Nor Zafir Md Salleh, Shaymah Ahmed Al-Zahrani & Ahmad Khraiwish. (2022) Consumer Behaviour to Be Considered in Advertising: A Systematic Analysis and Future Agenda. Behavioral Sciences 12:12, pages 472.
Crossref
Zhaohan Xie, Yining Yu, Jing Zhang & Mingliang Chen. (2022) The searching artificial intelligence: Consumers show less aversion to algorithm‐recommended search product. Psychology & Marketing 39:10, pages 1902-1919.
Crossref
Haihong Yu, Yongchong Liang, Ailian Wang, Qi Fan & Jia Jin. (2022) Pay online or pay on delivery? An ERP study of how payment methods affect online purchase decisions for search vs. experience products. Journal of Economic Psychology 91, pages 102526.
Crossref
Kunpeng Jing, Menglei Qi, Yupeng Mei & Lele Chen. (2022) The impact of empathy with nature on green purchase behavior: An ERP study. Neuroscience Letters 784, pages 136745.
Crossref
Songporn HansantiPHDPHD. (2022) Social Gratification and Second-Hand Fashion: An Exploratory Study of Luxury Brand Watches in Thailand. GATR Journal of Management and Marketing Review 7:2, pages 66-78.
Crossref
Areej Algumzi. (2022) Factors Influencing Saudi Young Female Consumers’ Luxury Fashion in Saudi Arabia: Predeterminants of Culture and Lifestyles in Neom City. Journal of Risk and Financial Management 15:7, pages 274.
Crossref
Xinrong Wang, Xinyue Fang, Xinyj Zheng, Xuemei Deng, Yong Li & Mei Wang. (2022) Brain Oscillatory Representations of Vibrotactile Parameters: An EEG Study. Brain Oscillatory Representations of Vibrotactile Parameters: An EEG Study.
Danni Peng-Li, Patricia Alves Da Mota, Camile Maria Costa Correa, Raymond C. K. Chan, Derek Victor Byrne & Qian Janice Wang. (2022) “Sound” Decisions: The Combined Role of Ambient Noise and Cognitive Regulation on the Neurophysiology of Food Cravings. Frontiers in Neuroscience 16.
Crossref
Chang Liu, Zhijie Song & Rui Shi. (2021) Neural Bases of Brand Reputation Effect on Extension Evaluation: An ERPs Study. Frontiers in Neuroscience 15.
Crossref
Lian Zhu & Yufei Wu. (2021) Love Your Country: EEG Evidence of Actor Preferences of Audiences in Patriotic Movies. Frontiers in Psychology 12.
Crossref
Yupeng Mei, Kunpeng Jing, Lele Chen, Rui Shi & Zhijie Song. (2021) An Investigation of a Frontal Negative Slow Wave in a Virtual Hedonic Purchase Task. Frontiers in Human Neuroscience 15.
Crossref
Mudassir Husnain, Zanxin Wang, Petra Poulova, Fauzia Syed, Ahsan Akbar, Muhammad Waheed Akhtar, Minhas Akbar & Muhammad Usman. (2021) Exploring Brand Hate and the Association Between Similar Competitor Offer and Brand Equity: A Moderated-Mediation Model. Frontiers in Psychology 11.
Crossref
Kyungmi Chung, Jin Young Park, Kiwan Park & Yaeri Kim. (2020) Which Visual Modality Is Important When Judging the Naturalness of the Agent (Artificial Versus Human Intelligence) Providing Recommendations in the Symbolic Consumption Context?. Sensors 20:17, pages 5016.
Crossref
Gao Peng, Xue Pu & Xie Ying. (2020) Neural Mechanism of How Logos Affect Luxury Purchase Decisions—Insights from Conspicuous Value. Neural Mechanism of How Logos Affect Luxury Purchase Decisions—Insights from Conspicuous Value.
Kunpeng Jing, Menglei Qi, Yupeng Mei & Lele Chen. (2022) The Impact of Natural Empathy on Green Purchase Behavior: An ERP Study. SSRN Electronic Journal.
Crossref

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.