Consumers’ Implicit Motivation Of Purchasing Luxury Brands: An EEG Study

Wuke Zhang1 Business School, Ningbo University, Ningbo, Zhejiang Province, People’s Republic of China;2 Academy of Neuroeconomics and Neuromanagement, Ningbo University, Ningbo, Zhejiang Province, People’s Republic of China

Jia Jin1 Business School, Ningbo University, Ningbo, Zhejiang Province, People’s Republic of China;2 Academy of Neuroeconomics and Neuromanagement, Ningbo University, Ningbo, Zhejiang Province, People’s Republic of ChinaCorrespondence[email protected]

https://orcid.org/0000-0001-6006-3933

Ailian Wang1 Business School, Ningbo University, Ningbo, Zhejiang Province, People’s Republic of China;2 Academy of Neuroeconomics and Neuromanagement, Ningbo University, Ningbo, Zhejiang Province, People’s Republic of China

Qingguo Ma1 Business School, Ningbo University, Ningbo, Zhejiang Province, People’s Republic of China;2 Academy of Neuroeconomics and Neuromanagement, Ningbo University, Ningbo, Zhejiang Province, People’s Republic of China

Haihong Yu3 Faculty of Maritime and Transportation, Ningbo University, Ningbo, Zhejiang Province, People’s Republic of China

Consumers’ Implicit Motivation Of Purchasing Luxury Brands: An EEG Study

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Consumers’ Implicit Motivation Of Purchasing Luxury Brands: An EEG Study

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