Citations (35)
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Marla Royne Stafford & Charles R. Taylor. (2022) Analyzing the Impact of the Leading Articles in the Journal of Advertising from Its First 50 Years: An Integrative Framework. Journal of Advertising 51:5, pages 624-642.
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Maja Šerić. (2018) Content analysis of the empirical research on IMC from 2000 to 2015. Journal of Marketing Communications 24:7, pages 647-685.
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Wondwesen Tafesse & Philip J. Kitchen. (2017) IMC – an integrative review. International Journal of Advertising 36:2, pages 210-226.
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Francisco Muñoz-Leiva, Lucia Porcu & Salvador del Barrio-García. (2015) Discovering prominent themes in integrated marketing communication research from 1991 to 2012: a co-word analytic approach. International Journal of Advertising 34:4, pages 678-701.
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Wondwesen Tafesse & Tor Korneliussen. (2013) Examining the effect of using multiple media tools on the marketing performance of organizations in a trade campaign environment. Journal of Marketing Communications 19:3, pages 215-227.
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Richard Bærug & Halliki Harro-Loit. (2012) JOURNALISM EMBRACING ADVERTISING AS TRADITIONAL JOURNALISM DISCOURSE BECOMES MARGINAL. Journalism Practice 6:2, pages 172-186.
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Philip J. Kitchen & Don E. Schultz. (2009) IMC: New horizon/false dawn for a marketplace in turmoil?. Journal of Marketing Communications 15:2-3, pages 197-204.
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Articles from other publishers (26)
Shakeel ul Rehman, Rafia Gulzar & Wajeeha Aslam. (2022) Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach. SAGE Open 12:2, pages 215824402210999.
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Zalfa Laili Hamzah, Hazwani Abdul Wahab & Muhammad Waqas. (2021) Unveiling drivers and brand relationship implications of consumer engagement with social media brand posts. Journal of Research in Interactive Marketing 15:2, pages 336-358.
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Stuti Saxena. (2018) Role of “perceived risks” in adopting mobile government (m-government) services in India. foresight 20:2, pages 190-205.
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Tae-Soo CHO. (2017) Influence of an Early Adopter’s Integrated Marketing Communication on a Customer Response to Golf Wear. JOURNAL OF FISHRIES AND MARINE SCIENCES EDUCATION 29:4, pages 1156-1169.
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Manfred Bruhn. 2016. Handbuch Strategische Kommunikation. Handbuch Strategische Kommunikation
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Wondwesen Tafesse. (2015) Content strategies and audience response on Facebook brand pages. Marketing Intelligence & Planning 33:6, pages 927-943.
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Wonsun Shin, Augustine Pang & Hyo Jung Kim. (2015) Building Relationships Through Integrated Online Media. Journal of Business and Technical Communication 29:2, pages 184-220.
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Philip J. Kitchen & Marwa Tourky. 2015. Integrated Communications in the Postmodern Era. Integrated Communications in the Postmodern Era
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Purushothaman Ravichandran. (2014) Perception of Cambridge A-level Students with Respect to their Technology Engagement. Procedia - Social and Behavioral Sciences 123, pages 28-34.
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Debra Zahay, James Peltier, Anjala S. Krishen & Don E. Schultz. (2014) Organizational processes for B2B services IMC data quality. Journal of Business & Industrial Marketing 29:1, pages 63-74.
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Kyoung-Soo Kang. (2012) Comparing the Application of IMC in Korean Television Advertising across Product Type. The Journal of the Korea Contents Association 12:9, pages 116-125.
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Maja Šerić & Irene Gil-Saura. (2011) Integrated marketing communications and information and communication technology in the hotel sector: An analysis of their use and development in Dalmatian first-class and luxury hotels. Journal of Retail & Leisure Property 9:5, pages 401-414.
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Philip J. Kitchen & Inga Burgmann. 2010. Wiley International Encyclopedia of Marketing. Wiley International Encyclopedia of Marketing.
강경수. (2009) The State and Trend of IMC Research in Four Premier Advertising Journals: from 1993 to 2008. Journal of Public Relations 13:2, pages 167-208.
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