Citations (284)
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Morgan E. Ellithorpe, Amy Bleakley, Michael Hennessy, Amy Jordan, Robin Stevens & Erin Maloney. (2023) Athletes Drink Gatorade: DMA Advertising Expenditures, Ad Recall, and Athletic Identity Influence Energy and Sports Drink Consumption. Health Communication 38:13, pages 3031-3039.
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René Haldborg Jørgensen, Hilde A.M Voorveld & Guda van Noort. (2023) Instagram Stories: How Ephemerality Affects Consumers’ Responses Toward Instagram Content and Advertising. Journal of Interactive Advertising 23:3, pages 187-202.
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Kimberly Kelling & Samuel M. Tham. (2023) Consumer Perceptions of Ad Ethicality in Loot Box Promotions. Journal of Media Ethics 38:2, pages 104-116.
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Patricia Rossi, Felipe Pantoja, Sukki Yoon & Kacy Kim. (2023) The mind of the beholder: congruence effects in luxury product placements. International Journal of Advertising 42:3, pages 562-588.
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Jinnie Jinyoung Yoo, Sungchul Choi & Hayeon Song. (2023) Effect of brand prominence on fashion advertising images on Instagram: a computational analysis. International Journal of Advertising 42:2, pages 384-407.
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Marla Royne Stafford, Itai Himelboim, Dror Walter & Yotam Ophir. (2023) The evolution of advertising research through four decades: a computational analysis of themes, topics and methods. International Journal of Advertising 42:1, pages 18-41.
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Davit Davtyan & Armen Tashchian. (2022) Thematic Congruency in the Context of Brand Placements: Tests of Memory and Attitude Measures. Journal of Current Issues & Research in Advertising 43:3, pages 319-335.
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Lars Bergkvist & Charles R. Taylor. (2022) Reviving and Improving Brand Awareness As a Construct in Advertising Research. Journal of Advertising 51:3, pages 294-307.
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Naveen Donthu, Weng Marc Lim, Satish Kumar & Debidutta Pattnaik. (2022) The Journal of Advertising’s Production and Dissemination of Advertising Knowledge: A 50th Anniversary Commemorative Review. Journal of Advertising 51:2, pages 153-187.
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Shuoya Sun, Bartosz Wojdynski, Matthew T. Binford & Charan Ramachandran. (2022) How Multitasking during Video Content Decreases Ad Effectiveness: The Roles of Task Relevance, Video Involvement, and Visual Attention. Journal of Promotion Management 28:1, pages 91-109.
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Guanxiong Huang. (2021) Does Warm Glow Promote Physical Activity? Examining the Relative Effectiveness of Self-Benefiting versus Other-Benefiting Incentives in Motivating Fitness App Use by Corporate Sponsorship Programs. Health Communication 36:13, pages 1719-1730.
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Zeph M. C. van Berlo, Eva A. van Reijmersdal & Martin Eisend. (2021) The Gamification of Branded Content: A Meta-Analysis of Advergame Effects. Journal of Advertising 50:2, pages 179-196.
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Anastasia Kononova, Wonkyung Kim, Eunsin Joo & Kristen Lynch. (2020) Click, click, ad: the proportion of relevant (vs. irrelevant) ads matters when advertising within paginated online content. International Journal of Advertising 39:7, pages 1031-1058.
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Yanyun (Mia) Wang & Mike Zhengyu Yao. (2020) Did You Notice the Ads? Examining the Influence of Telepresence and User Control on the Effectiveness of Embedded Billboard Ads in a VR Racing Game. Journal of Interactive Advertising 20:3, pages 258-272.
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Sydney Chinchanachokchai, Brittany R.L. Duff & Ronald J. Faber. (2020) Distracted mind: the effects of multitasking and mind wandering on consumer memory for ad content. International Journal of Advertising 39:5, pages 631-654.
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Kishalay Adhikari & Rajeev Kumar Panda. (2020) Examining the Role of Social Networking Fatigue toward Discontinuance Intention: The Multigroup Effects of Gender and Age . Journal of Internet Commerce 19:2, pages 125-152.
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Russell B. Williams. (2020) Location, Integration, Interruption: Visual Properties and Recognition of Video Game Advertising. Journal of Promotion Management 26:2, pages 253-276.
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Monin Techawachirakul. (2020) Violence in Games May Not Promise an Effective Brand Strategy, but Plot Relation Does. Journal of Promotion Management 26:1, pages 121-143.
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Bartosz W. Wojdynski & Nathaniel J. Evans. (2020) The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats. International Journal of Advertising 39:1, pages 4-31.
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Priska Breves & Holger Schramm. (2019) Good for the feelings, bad for the memory: the impact of 3D versus 2D movies on persuasion knowledge and brand placement effectiveness. International Journal of Advertising 38:8, pages 1264-1285.
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Minkyo Lee, Robert F. Potter & Paul M. Pedersen. (2019) The effects of emotions on cognitive effort while processing mediated stadium-embedded advertising: A dynamic motivational systems approach. European Sport Management Quarterly 19:5, pages 605-624.
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Ivar Vermeulen, Ellen Droog & Christian Burgers. (2019) Overlay ads in humorous online videos: it’s a matter of timing. International Journal of Advertising 38:7, pages 1046-1066.
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Gunwoo Yoon. (2019) Advertising in Digital Games: A Bibliometric Review. Journal of Interactive Advertising 19:3, pages 204-218.
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Dong Hoo Kim, Seoyeon Kim & Doori Song. (2019) Can Pokémon GO catch brands? The fit effect of game characters and brands on efficacy of brand communications. Journal of Marketing Communications 25:6, pages 645-660.
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Nathaniel J. Evans & Hyejin Bang. (2019) Extending Expectancy Violations Theory to Multiplayer Online Games: The Structure and Effects of Expectations on Attitude Toward the Advertising, Attitude Toward the Brand, and Purchase Intent. Journal of Promotion Management 25:4, pages 589-608.
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Nathaniel J. Evans, Bartosz W. Wojdynski & Mariea Grubbs Hoy. (2019) How sponsorship transparency mitigates negative effects of advertising recognition. International Journal of Advertising 38:3, pages 364-382.
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Fu Guo, Guoquan Ye, Liselot Hudders, Wei Lv, Mingming Li & Vincent G. Duffy. (2019) Product Placement in Mass Media: A Review and Bibliometric Analysis. Journal of Advertising 48:2, pages 215-231.
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Young-nam Seo, Minkyung Kim, Doohwang Lee & Younbo Jung. (2018) Attention to eSports advertisement: effects of ad animation and in-game dynamics on viewers’ visual attention. Behaviour & Information Technology 37:12, pages 1194-1202.
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Mark Yi-Cheon Yim, Yann Abdourazakou, Paul L. Sauer & Sun-Young Park. (2018) Modelling the dimensionality effects on brand placement effectiveness in stereoscopic 3-D versus 2-D sports games. International Journal of Advertising 37:6, pages 958-983.
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Steven Holiday & John J. Davies. (2018) Animal crackers in my … book? Effects of shared reading on parents’ memory for product placement in children’s books. Journal of Family Studies 24:3, pages 257-273.
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Jorge Peña, Subuhi Khan, Christopher N. Burrows & Hart Blanton. (2018) How Persuasive Are Health Advertisements in First-Person Shooter Games? Exploring Knowledge-Activation and Thought-Disruption Mechanisms. Communication Research Reports 35:4, pages 293-302.
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R. K. Srivastava. (2018) Do low involved brands have better consumer perception due to product placement in emerging markets?. Journal of Marketing Communications 24:4, pages 360-374.
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Sarah Jane Kelly, Michael Ireland, John Mangan & Harley Williamson. (2018) Can alcohol sponsorship be diluted by health messaging?. Sport in Society 21:3, pages 434-451.
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Tine Vyvey, Elena Nunez Castellar & Jan Van Looy. (2018) Loaded with Fun? The Impact of Enjoyment and Cognitive Load on Brand Retention in Digital Games. Journal of Interactive Advertising 18:1, pages 72-82.
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Seung-Chul Yoo & Matthew S. Eastin. (2017) Contextual advertising in games: Impacts of game context on a player’s memory and evaluation of brands in video games. Journal of Marketing Communications 23:6, pages 614-631.
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Rodrigo Uribe & Alejandra Fuentes-García. (2017) Comparing children's explicit and implicit understanding of advertising and placement on TV. International Journal of Advertising 36:6, pages 928-944.
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Claire M. Segijn, Hilde A.M. Voorveld & Edith G. Smit. (2017) How Related Multiscreening Could Positively Affect Advertising Outcomes. Journal of Advertising 46:4, pages 455-472.
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Huan Chen & Ye Wang. (2017) Brand Appearance in Chinese and American Top-Grossing Commercial Movies: A Comparison. Journal of Promotion Management 23:4, pages 540-556.
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Liselot Hudders, Pieter De Pauw, Veroline Cauberghe, Katarina Panic, Brahim Zarouali & Esther Rozendaal. (2017) Shedding New Light on How Advertising Literacy Can Affect Children's Processing of Embedded Advertising Formats: A Future Research Agenda. Journal of Advertising 46:2, pages 333-349.
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Yongjae Kim & Ho Keat Leng. (2017) Effectiveness of In-game Advertisement: An Examination of Repetition Effect, Brand Familiarity and the Relationship Between Gaming Skills and Advertising Execution. Journal of Global Sport Management 2:1, pages 42-64.
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Patrick T. Vargas, Brittany R. L. Duff & Ronald J. Faber. (2017) A Practical Guide to Experimental Advertising Research. Journal of Advertising 46:1, pages 101-114.
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María Arrazola, José de Hevia & Pedro Reinares. (2016) Which New Forms of Television Advertising Are Most Strongly Recalled? A Quantitative Analysis. Journal of Media Economics 29:4, pages 153-166.
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Frank E. Dardis, Mike Schmierbach, Brett Sherrick, Frank Waddell, Jose Aviles, Sushma Kumble & Erica Bailey. (2016) Adver-Where? Comparing the Effectiveness of Banner Ads and Video Ads in Online Video Games. Journal of Interactive Advertising 16:2, pages 87-100.
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Harsha Gangadharbatla. (2016) A Comparison of In-Game Brand Placement for Active Versus Passive Players. Journal of Interactive Advertising 16:2, pages 117-132.
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Tracy L. Tuten & Christy Ashley. (2016) Do social advergames affect brand attitudes and advocacy?. Journal of Marketing Communications 22:3, pages 236-255.
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R. K. Srivastava. (2016) Promoting Brands through Product Placement in Successful and Unsuccessful Films in Emerging Markets. Journal of Promotion Management 22:3, pages 281-300.
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Jiyoung Cha. (2016) Product placement in movies: perspectives from motion picture firms. Journal of Media Business Studies 13:2, pages 95-116.
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Sharmin Attaran, Elaine M. Notarantonio & Charles J. Quigley$suffix/text()$suffix/text(). (2015) Consumer Perceptions of Credibility and Selling Intent Among Advertisements, Advertorials, and Editorials: A Persuasion Knowledge Model Approach. Journal of Promotion Management 21:6, pages 703-720.
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Jisu Huh, Yoshikazu Suzuki-Lambrecht, Jennifer Lueck & Michelle Gross. (2015) Presentation Matters: Comparison of Cognitive Effects of DTC Prescription Drug Advergames, Websites, and Print Ads. Journal of Advertising 44:4, pages 360-374.
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Sufyan Mohammed-baksh & Coy Callison. (2015) Hegemonic Masculinity in Hip-Hop Music? Difference in Brand Mention in Rap Music Based on the Rapper's Gender. Journal of Promotion Management 21:3, pages 351-370.
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Frank E. Dardis, Mike Schmierbach, Lee Ahern, Julia Fraustino, Saraswathi Bellur, Sean Brooks & Jared Johnson. (2015) Effects of In-Game Virtual Direct Experience (VDE) on Reactions to Real-World Brands. Journal of Promotion Management 21:3, pages 313-334.
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Eunice Kim & Matthew S. Eastin. (2015) External Brand Placement: The Effects on Game Players’ Processing of an In-Game Brand. Journal of Promotion Management 21:3, pages 391-411.
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Jean Marie Brechman & Scott C. Purvis. (2015) Narrative, transportation and advertising. International Journal of Advertising 34:2, pages 366-381.
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Rajesh K. Srivastava. (2015) Product placement by global brands as an alternative strategy: is it worth in emerging market?. Journal of Strategic Marketing 23:2, pages 141-156.
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Jennifer Christie Siemens, Scott Smith & Dan Fisher. (2015) Investigating the Effects of Active Control on Brand Recall Within In-Game Advertising. Journal of Interactive Advertising 15:1, pages 43-53.
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Huan Chen & Eric Haley. (2014) Product Placement in Social Games: Consumer Experiences in China. Journal of Advertising 43:3, pages 286-295.
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René Weber, Katharina-Maria Behr & Cynthia DeMartino. (2014) Measuring Interactivity in Video Games. Communication Methods and Measures 8:2, pages 79-115.
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Nam-Hyun Um & Sojung Kim. (2014) Practitioners’ Perspectives on Branded Entertainment in The United States. Journal of Promotion Management 20:2, pages 164-180.
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Huan Chen, En-Ying Lin, Fang Liu & Tingting Dai. (2013) “See Me or Not, I Am There”: Chinese White-Collar Moviegoers’ Interpretation of Product Placements in Chinese Commercial Movies. Journal of Promotion Management 19:5, pages 507-533.
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Harsha Gangadharbatla, Samuel Bradley & Wesley Wise. (2013) Psychophysiological Responses to Background Brand Placements in Video Games. Journal of Advertising 42:2-3, pages 251-263.
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Yung Kyun Choi, Sung mi Lee & Hairong Li. (2013) Audio and Visual Distractions and Implicit Brand Memory: A Study of Video Game Players. Journal of Advertising 42:2-3, pages 219-227.
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BrianR. Kinard & KatherineB. Hartman. (2013) Are You Entertained? The Impact of Brand Integration and Brand Experience in Television-Related Advergames. Journal of Advertising 42:2-3, pages 196-203.
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Ralf Terlutter & MichaelL. Capella. (2013) The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games. Journal of Advertising 42:2-3, pages 95-112.
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Minsun Yeu, Hee-Sook Yoon, CharlesR. Taylor & Doo-Hee Lee. (2013) Are Banner Advertisements in Online Games Effective?. Journal of Advertising 42:2-3, pages 241-250.
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Karolien Poels, Wim Janssens & Laura Herrewijn. (2013) Play Buddies or Space Invaders? Players’ Attitudes Toward In-Game Advertising. Journal of Advertising 42:2-3, pages 204-218.
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Celina Steffen, Gunnar Mau & Hanna Schramm-Klein. (2013) Who Is the Loser When I Lose the Game? Does Losing an Advergame Have a Negative Impact on the Perception of the Brand?. Journal of Advertising 42:2-3, pages 183-195.
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Ali Besharat, Anand Kumar, JohnR. Lax & EricJ. Rydzik. (2013) Leveraging Virtual Attribute Experience in Video Games to Improve Brand Recall and Learning. Journal of Advertising 42:2-3, pages 170-182.
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Gunwoo Yoon & PatrickT. Vargas. (2013) Seeing Without Looking: The Effects of Hemispheric Functioning on Memory for Brands in Computer Games. Journal of Advertising 42:2-3, pages 131-141.
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Sara Peters & Glenn Leshner. (2013) Get in the Game: The Effects of Game-Product Congruity and Product Placement Proximity on Game Players’ Processing of Brands Embedded in Advergames. Journal of Advertising 42:2-3, pages 113-130.
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Marjolein Moorman, LotteM. Willemsen, PeterC. Neijens & EdithG. Smit. (2012) Program-Involvement Effects on commercial Attention and Recall of Successive and Embedded Advertising. Journal of Advertising 41:2, pages 25-38.
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Frank E. Dardis, Mike Schmierbach & Anthony M. Limperos. (2012) The Impact of Game Customization and Control Mechanisms on Recall of Integral and Peripheral Brand Placements in Videogames. Journal of Interactive Advertising 12:2, pages 1-12.
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JenniferL. Harris, SarahE. Speers, MarleneB. Schwartz & KellyD. Brownell. (2012) US Food Company Branded Advergames on the Internet: Children's exposure and effects on snack consumption. Journal of Children and Media 6:1, pages 51-68.
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Martin
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R. Nelson & Ralf Terlutter. (2012) Entertainment matters! The relationship between challenge and persuasiveness of an advergame for children. Journal of Marketing Communications 18:1, pages 69-89.
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Chris Hackley & Rungpaka Amy Hackley née Tiwsakul. (2012) Observations: Unpaid product placement. International Journal of Advertising 31:4, pages 703-718.
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FrankE. Dardis & Mike Schmierbach. (2012) Effects of Multiplayer Videogame Contexts on Individuals’ Recall of In-Game Advertisements. Journal of Promotion Management 18:1, pages 42-59.
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EuiJun Jeong, CoreyJ. Bohil & FrankA. Biocca. (2011) Brand Logo Placements in Violent Games. Journal of Advertising 40:3, pages 59-72.
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Hsuan-Yi Chou, Nai-Hwa Lien & Kuan-Yu Liang. (2011) The Antecedents and Belief-Polarized Effects of Thought Confidence. The Journal of Psychology 145:5, pages 481-506.
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DeborahM. Thomson. (2010) Marshmallow Power and Frooty Treasures: Disciplining the Child Consumer through Online Cereal Advergaming. Critical Studies in Media Communication 27:5, pages 438-454.
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Andreas
M. Kaplan & Michael Haenlein. (2009) Consumer Use and Business Potential of Virtual Worlds: The Case of “Second Life”. International Journal on Media Management 11:3-4, pages 93-101.
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Thomas Mackay, Michael Ewing, Fiona Newton & Lydia Windisch. (2009) The effect of product placement in computer games on brand attitude and recall. International Journal of Advertising 28:3, pages 423-438.
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Kevin Wise, Paul D. Bolls, Hyo Kim, Arun Venkataraman & Ryan Meyer. (2008) Enjoyment of Advergames and Brand Attitudes. Journal of Interactive Advertising 9:1, pages 27-36.
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Anca Cristina Micu & Esther Thorson. (2008) Leveraging News and Advertising to Introduce New Brands on the Web. Journal of Interactive Advertising 9:1, pages 14-26.
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Mira Lee & Seounmi Youn. (2008) Leading National Advertisers' Uses of Advergames. Journal of Current Issues & Research in Advertising 30:2, pages 1-13.
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